Transcribed
Why Do You Need Reputation Management?
Why Do You Need Reputation Management? 83% of companies will face a crisis that will negatively affect their share price between 20% and 30% during the next 5 years. 84% of consumers cited recommendations from people like themselves as the most credible form of advertising. What do Executives Think? 40% of executives surveyed listed reputation as the top risk in their business. 58% of Fortune 500 executives believe that reputation management should be addressed, but only 15% are doing anything about it. Sources: OM Reputation Review 2012 The Nesen Global Trust in Advertising Report 2013 Edelman Trust Barometer 2013 Deloitte: Exploring Strategic Risk CICeron
Why Do You Need Reputation Management?
shared by Tiffani_Allen on Feb 04
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Now, more than ever, your reputation is less related to who you say you are, and more dependent on what’s being said about you by your customers. That’s not to say that you don’t own your brand,...
but that “ownership” has taken on a different meaning. Instead of being solely responsible for your brand’s positioning, you’re responsible for the relationships with your customer that have a greater affect on your brand’s reputation.
Source
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