Why Businesses Must Optimize Their Online Presence

www.creatingyourselfatthetop.com WHY BUSINESSES MUST OPTIMIZE THEIR ONLINE PRESENCE OR DIE 19.3B Search Engine Optimization has become a necessity and a part of doing business online. The value of the search engine marketing industry has increased to 19.3B today from 4.1B in 2004. SEOO by itself is projected to be in the 4B range by 2013 up from 1.6B in 2008 delivering constant 20%+ growth. - THE INTERNET LANDSCAPE· 311 EBS More than half of all US residents and more than 3/4 of all million | Population US adults are online Gender Demographics adults 71.8% People spend more than 3 hours a day 68.1 31.9 3. hrs online I MALES FEMALES 71.8% People 19/62 billion Indexed Web Pages Estimated Number of BLOGS 152,000,000 Million SEARCH ENGINE MARKET SHARE World Wide bing Google Ask 23% 73% WAT USERS ARE DOING ONLINE? 4% Searches on Google DAY HOUR MINUTE SECOND BILLION MILLION 2,000,000 MILLION 121,000,000 34,000 THOUSAND Send/Receive Email Use Search Engines 94% Conduct Product Research 87% Buy Products Online 78% Do Social Media 66% 61% SEARCH ENGINE RESULTS WHY WEBSITES NEED SEO Organic listings receiving 82% of clicks PPC Ads only get 18% of the clicks but companies devote 85% of their budgets to PPC campaigns SEO CLICKS 70% of All Searchers Click on the Top 3 Ranked Result 75% Users Never Click Past Page1 Results P 23% Users CIick on Page 2 or After Pg Pg2 SMALL BUSINESS TRENDS IN SEO SPENDING FOR NEXT YEAR 64.3% 58% Small Businesses Small Business will spend more on local and geo- targeting search will increase their Businesses find SEO Budgets SEO to be more important than PPC search Produced by: www.Creating Yourself at the Top.com Bradtord DESIGNS Swro. USCENSUS BURENU, HAY 2011, SBA, HJESPOT, PEN RESEARCH, THE MEDIA MUDIT, DATA DIAL, EARCH BNGDE LND, -G00CLE 4.18 www.creatingyourselfatthetop.com WHY BUSINESSES MUST OPTIMIZE THEIR ONLINE PRESENCE OR DIE 19.3B Search Engine Optimization has become a necessity and a part of doing business online. The value of the search engine marketing industry has increased to 19.3B today from 4.1B in 2004. SEOO by itself is projected to be in the 4B range by 2013 up from 1.6B in 2008 delivering constant 20%+ growth. - THE INTERNET LANDSCAPE· 311 EBS More than half of all US residents and more than 3/4 of all million | Population US adults are online 4 Gender Demographics adults 71.8% People spend more than 3 hours a day 68.1 31.9 3. hrs online I MALES FEMALES 71.8% Реople 19/62 billion Indexed Web Pages Estimated Number of BLOGS 152,000,000 Million SEARCH ENGINE MARKET SHARE World Wide bing Google Ask 23% 73% WAT USERS ARE DOING ONLINE? 4% Searches on Google DAY HOUR MINUTE SECOND BILLION MILLION 2,000,000 MILLION 121,000,000 34,000 THOUSAND Send/Receive Email Use Search Engines 94% Conduct Product Research 87% Buy Products Online 78% Do Social Media 66% 61% SEARCH ENGINE RESULTS WHY WEBSITES NEED SEO Organic listings receiving 82% of clicks PPC Ads only get 18% of the clicks but companies devote 85% of their budgets to PPC campaigns SEO CLICKS 70% of All Searchers Click on the Top 3 Ranked Result 75% Users Never Click Past Page1 Results P 23% Users CIick on Page 2 or After Pg Pg2 SMALL BUSINESS TRENDS IN SEO SPENDING FOR NEXT YEAR 1% 64.3% 58% Small Businesses Small Business will spend more on local and geo- targeting search will increase their Businesses find SEO Budgets SEO to be more important than PPC search Produced by: www.Creating Yourself at the Top.com Bradtord DESIGNS Swro. USCENSUS BURENU, HAY 2011, SBA, HJESPOT, PEN RESEARCH, THE MEDIA MUDIT, DATA DIAL, EARCH BNGDE LND, -G00CLE 4.18 www.creatingyourselfatthetop.com WHY BUSINESSES MUST OPTIMIZE THEIR ONLINE PRESENCE OR DIE 19.3B Search Engine Optimization has become a necessity and a part of doing business online. The value of the search engine marketing industry has increased to 19.3B today from 4.1B in 2004. SEOO by itself is projected to be in the 4B range by 2013 up from 1.6B in 2008 delivering constant 20%+ growth. - THE INTERNET LANDSCAPE· 311 EBS More than half of all US residents and more than 3/4 of all million | Population US adults are online 4 Gender Demographics adults 71.8% People spend more than 3 hours a day 68.1 31.9 3. hrs online I MALES FEMALES 71.8% Реople 19/62 billion Indexed Web Pages Estimated Number of BLOGS 152,000,000 Million SEARCH ENGINE MARKET SHARE World Wide bing Google Ask 23% 73% WAT USERS ARE DOING ONLINE? 4% Searches on Google DAY HOUR MINUTE SECOND BILLION MILLION 2,000,000 MILLION 121,000,000 34,000 THOUSAND Send/Receive Email Use Search Engines 94% Conduct Product Research 87% Buy Products Online 78% Do Social Media 66% 61% SEARCH ENGINE RESULTS WHY WEBSITES NEED SEO Organic listings receiving 82% of clicks PPC Ads only get 18% of the clicks but companies devote 85% of their budgets to PPC campaigns SEO CLICKS 70% of All Searchers Click on the Top 3 Ranked Result 75% Users Never Click Past Page1 Results P 23% Users CIick on Page 2 or After Pg Pg2 SMALL BUSINESS TRENDS IN SEO SPENDING FOR NEXT YEAR 1% 64.3% 58% Small Businesses Small Business will spend more on local and geo- targeting search will increase their Businesses find SEO Budgets SEO to be more important than PPC search Produced by: www.Creating Yourself at the Top.com Bradtord DESIGNS Swro. USCENSUS BURENU, HAY 2011, SBA, HJESPOT, PEN RESEARCH, THE MEDIA MUDIT, DATA DIAL, EARCH BNGDE LND, -G00CLE 4.18 www.creatingyourselfatthetop.com WHY BUSINESSES MUST OPTIMIZE THEIR ONLINE PRESENCE OR DIE 19.3B Search Engine Optimization has become a necessity and a part of doing business online. The value of the search engine marketing industry has increased to 19.3B today from 4.1B in 2004. SEOO by itself is projected to be in the 4B range by 2013 up from 1.6B in 2008 delivering constant 20%+ growth. - THE INTERNET LANDSCAPE· 311 EBS More than half of all US residents and more than 3/4 of all million | Population US adults are online 4 Gender Demographics adults 71.8% People spend more than 3 hours a day 68.1 31.9 3. hrs online I MALES FEMALES 71.8% Реople 19/62 billion Indexed Web Pages Estimated Number of BLOGS 152,000,000 Million SEARCH ENGINE MARKET SHARE World Wide bing Google Ask 23% 73% WAT USERS ARE DOING ONLINE? 4% Searches on Google DAY HOUR MINUTE SECOND BILLION MILLION 2,000,000 MILLION 121,000,000 34,000 THOUSAND Send/Receive Email Use Search Engines 94% Conduct Product Research 87% Buy Products Online 78% Do Social Media 66% 61% SEARCH ENGINE RESULTS WHY WEBSITES NEED SEO Organic listings receiving 82% of clicks PPC Ads only get 18% of the clicks but companies devote 85% of their budgets to PPC campaigns SEO CLICKS 70% of All Searchers Click on the Top 3 Ranked Result 75% Users Never Click Past Page1 Results P 23% Users CIick on Page 2 or After Pg Pg2 SMALL BUSINESS TRENDS IN SEO SPENDING FOR NEXT YEAR 1% 64.3% 58% Small Businesses Small Business will spend more on local and geo- targeting search will increase their Businesses find SEO Budgets SEO to be more important than PPC search Produced by: www.Creating Yourself at the Top.com Bradtord DESIGNS Swro. USCENSUS BURENU, HAY 2011, SBA, HJESPOT, PEN RESEARCH, THE MEDIA MUDIT, DATA DIAL, EARCH BNGDE LND, -G00CLE 4.18 www.creatingyourselfatthetop.com WHY BUSINESSES MUST OPTIMIZE THEIR ONLINE PRESENCE OR DIE 19.3B Search Engine Optimization has become a necessity and a part of doing business online. The value of the search engine marketing industry has increased to 19.3B today from 4.1B in 2004. SEOO by itself is projected to be in the 4B range by 2013 up from 1.6B in 2008 delivering constant 20%+ growth. - THE INTERNET LANDSCAPE· 311 EBS More than half of all US residents and more than 3/4 of all million | Population US adults are online 4 Gender Demographics adults 71.8% People spend more than 3 hours a day 68.1 31.9 3. hrs online I MALES FEMALES 71.8% Реople 19/62 billion Indexed Web Pages Estimated Number of BLOGS 152,000,000 Million SEARCH ENGINE MARKET SHARE World Wide bing Google Ask 23% 73% WAT USERS ARE DOING ONLINE? 4% Searches on Google DAY HOUR MINUTE SECOND BILLION MILLION 2,000,000 MILLION 121,000,000 34,000 THOUSAND Send/Receive Email Use Search Engines 94% Conduct Product Research 87% Buy Products Online 78% Do Social Media 66% 61% SEARCH ENGINE RESULTS WHY WEBSITES NEED SEO Organic listings receiving 82% of clicks PPC Ads only get 18% of the clicks but companies devote 85% of their budgets to PPC campaigns SEO CLICKS 70% of All Searchers Click on the Top 3 Ranked Result 75% Users Never Click Past Page1 Results P 23% Users CIick on Page 2 or After Pg Pg2 SMALL BUSINESS TRENDS IN SEO SPENDING FOR NEXT YEAR 1% 64.3% 58% Small Businesses Small Business will spend more on local and geo- targeting search will increase their Businesses find SEO Budgets SEO to be more important than PPC search Produced by: www.Creating Yourself at the Top.com Bradtord DESIGNS Swro. USCENSUS BURENU, HAY 2011, SBA, HJESPOT, PEN RESEARCH, THE MEDIA MUDIT, DATA DIAL, EARCH BNGDE LND, -G00CLE 4.18 www.creatingyourselfatthetop.com WHY BUSINESSES MUST OPTIMIZE THEIR ONLINE PRESENCE OR DIE 19.3B Search Engine Optimization has become a necessity and a part of doing business online. The value of the search engine marketing industry has increased to 19.3B today from 4.1B in 2004. SEOO by itself is projected to be in the 4B range by 2013 up from 1.6B in 2008 delivering constant 20%+ growth. - THE INTERNET LANDSCAPE· 311 EBS More than half of all US residents and more than 3/4 of all million | Population US adults are online 4 Gender Demographics adults 71.8% People spend more than 3 hours a day 68.1 31.9 3. hrs online I MALES FEMALES 71.8% Реople 19/62 billion Indexed Web Pages Estimated Number of BLOGS 152,000,000 Million SEARCH ENGINE MARKET SHARE World Wide bing Google Ask 23% 73% WAT USERS ARE DOING ONLINE? 4% Searches on Google DAY HOUR MINUTE SECOND BILLION MILLION 2,000,000 MILLION 121,000,000 34,000 THOUSAND Send/Receive Email Use Search Engines 94% Conduct Product Research 87% Buy Products Online 78% Do Social Media 66% 61% SEARCH ENGINE RESULTS WHY WEBSITES NEED SEO Organic listings receiving 82% of clicks PPC Ads only get 18% of the clicks but companies devote 85% of their budgets to PPC campaigns SEO CLICKS 70% of All Searchers Click on the Top 3 Ranked Result 75% Users Never Click Past Page1 Results P 23% Users CIick on Page 2 or After Pg Pg2 SMALL BUSINESS TRENDS IN SEO SPENDING FOR NEXT YEAR 1% 64.3% 58% Small Businesses Small Business will spend more on local and geo- targeting search will increase their Businesses find SEO Budgets SEO to be more important than PPC search Produced by: www.Creating Yourself at the Top.com Bradtord DESIGNS Swro. USCENSUS BURENU, HAY 2011, SBA, HJESPOT, PEN RESEARCH, THE MEDIA MUDIT, DATA DIAL, EARCH BNGDE LND, -G00CLE 4.18 www.creatingyourselfatthetop.com WHY BUSINESSES MUST OPTIMIZE THEIR ONLINE PRESENCE OR DIE 19.3B Search Engine Optimization has become a necessity and a part of doing business online. The value of the search engine marketing industry has increased to 19.3B today from 4.1B in 2004. SEOO by itself is projected to be in the 4B range by 2013 up from 1.6B in 2008 delivering constant 20%+ growth. - THE INTERNET LANDSCAPE· 311 EBS More than half of all US residents and more than 3/4 of all million | Population US adults are online 4 Gender Demographics adults 71.8% People spend more than 3 hours a day 68.1 31.9 3. hrs online I MALES FEMALES 71.8% Реople 19/62 billion Indexed Web Pages Estimated Number of BLOGS 152,000,000 Million SEARCH ENGINE MARKET SHARE World Wide bing Google Ask 23% 73% WAT USERS ARE DOING ONLINE? 4% Searches on Google DAY HOUR MINUTE SECOND BILLION MILLION 2,000,000 MILLION 121,000,000 34,000 THOUSAND Send/Receive Email Use Search Engines 94% Conduct Product Research 87% Buy Products Online 78% Do Social Media 66% 61% SEARCH ENGINE RESULTS WHY WEBSITES NEED SEO Organic listings receiving 82% of clicks PPC Ads only get 18% of the clicks but companies devote 85% of their budgets to PPC campaigns SEO CLICKS 70% of All Searchers Click on the Top 3 Ranked Result 75% Users Never Click Past Page1 Results P 23% Users CIick on Page 2 or After Pg Pg2 SMALL BUSINESS TRENDS IN SEO SPENDING FOR NEXT YEAR 1% 64.3% 58% Small Businesses Small Business will spend more on local and geo- targeting search will increase their Businesses find SEO Budgets SEO to be more important than PPC search Produced by: www.Creating Yourself at the Top.com Bradtord DESIGNS Swro. USCENSUS BURENU, HAY 2011, SBA, HJESPOT, PEN RESEARCH, THE MEDIA MUDIT, DATA DIAL, EARCH BNGDE LND, -G00CLE 4.18