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Who Buys All Those Google Ads?

Breaking Down Google's 2011 Revenues Where did Google make their money in 2011? Google's 2011 Revenues 1 Finance & Insurance / $4.0 Billion $37.9 TOP 10 INDUSTRIES THAT SPENT THE 2 Retailers & General Merchandise / $2.8 Billion MOST ON GOOGLE ADS IN 2011 3 Travel & Tourism / $2.4 Billion 4 Jobs & Education / $2.2 Billion 5 Home & Garden / $2.1 Billion BILLION 6 Computers & Consumer Electronics / $2.0 Billion 96% OF WHICH CAME FROM ADVERTISING Vehicles / $2.0 Billion Internet & Telecom / $1.7 Billion http://investor.google.com/financial/tables.html Business & Industrial / $1.6 Billion 10 Occasions & Gifts / $1.2 Billion TOP 5 Advertisers IN EACH INDUSTRY The remaining $14.4 billion in advertiser revenues came from other industries. and common keywords 2. Retailers & General Merchandise 1. Finance & Insurance EST. ANNUAL SPENDING ON GOOGLE ADWORDS EST. ANNUAL SPENDING ON GOOGLE ADWORDS amazon.com $55.2 Million State Farm $43.7 Million etY $42.8 Million PROGRESSIVE' $43.1 Million *macys $35.6 Million GEICQ $23.7 Million sears $34.3 Million Quicken Loans $21.1 Million jcpenney $30.9 Million eHealthinsurance' $20.6 Million COMMONLY USED KEYWORDS & COST PER CLICK COMMONLY USED KEYWORDS & COST PER CLICK zumba dance dvd $5.18 Search Self Employed Health Insurance $43.39 Search proform treadmill $3.80 4. Jobs & Education Cheap Car Insurance $33.97 weber grill accessories $1.95 Affordable Life Insurance $28.53 lego activity table $3.02 EST. ANNUAL SPENDING ON GOOGLE ADWORDS Credit Cards for Bad Credit $19.64 barbie doll $1.20 University of Phoenix $46.9 Million Refinance Mortgage $8.15 ITT Technical Institute ITT $29.9 Million 3. Travel & Tourism DeVry V $19.7 Million EST. ANNUAL SPENDING ON GOOGLE ADWORDS © CAPELLA UNIVERSITY $17.0 Million BOOKING.COM $40.4 Million classesUSA $16.3 Million O Expedia $28.9 Million COMMONLY USED KEYWORDS & COST PER CLICK KAYAK $28.7 Million accredited online college degrees $34.87 Search Marriott, $20.9 Million online nursing degree $18.11 priceline.com $19.6 Million online certificate programs $14.02 unemployment benefits $1.37 COMMONLY USED KEYWORDS & COST PER CLICK entry level jobs $1.31 new york hotels $7.68 Search plane tickets $6.95 5. Home & Garden cheap hotels $5.94 EST. ANNUAL SPENDING ON GOOGLE ADWORDS rental car deals $5.37 last minute flights LOWE'S $59.1 Million $2.46 THE HOME DEPOT $50.3 Million Mservicemagıc $21.4 Million Sears Home Services $20.7 Million 6. Computers & Consumer Electronics LIGHTING UNIVERSE (purchased by Lowes) $15.0 Million COMMONLY USED KEYWORDS & COST PER CLICK EST. ANNUAL SPENDING ON GOOGLE ADWORDS Home Air Conditioners $8.67 Search HEWLETT Op PACKARD $33.3 Million Replacement Windows Cost $8.03 DELL $26.3 Million Appliance Repair $7.06 Cabinet Refacing $6.07 BUT $23.7 Million COMMONLY USED KEYWORDS & COST PER CLICK Window Installation $5.55 Apple $17.9 Million Online Video Conferencing Software $35.53 Search Microsoft 7. Vehicles $16.3 Million Ink Cartridges Discount $26.79 Email Marketing Software $22.18 EST. ANNUAL SPENDING ON GOOGLE ADWORDS PC Memory $13.13 8. Internet & Telecom cars.com $21.3 Million Anti-Virus Programs $11.89 AutoTrader Com $20.4 Million EST. ANNUAL SPENDING ON GOOGLE ADWORDS at&t $40.8 Million Fırestone s16.9 Million verizon $22.9 Million AAA.com AA $16.3 Million Go Daddyeo $21.7 Million CHEVROLET. $15.5 Million Comcast. $19.0 Million COMMONLY USED KEYWORDS & COST PER CLICK DIRECTV. $18.4 Million cheap hybrid cars $15.57 Search certified used cars $8.54 COMMONLY USED KEYWORDS & COST PER CLICK bridgestone tires $5.03 High Speed Internet Deals $26.74 Search discount tires $3.67 Pre Paid Cell Phones $25.38 emergency roadside assistance $2.75 Domain Registration $20.13 9. Business & Industrial Fios Availability $19.99 EST. ANNUAL SPENDING ON GOOGLE ADWORDS Cable Internet Providers $8.60 ULINE $35.1 Million 10. Occasions & Gifts vistaprint $26.9 Million EST. ANNUAL SPENDING ON GOOGLE ADWORDS Office DEPOT $17.3 Million 1-800-flowersYcom $30.8 Million FTD $30.7 Million STAPLES $15.2 Million AUnited $14.3 Million proflowers.com $27.2 Million YELLOW PAGES Teleflora $24.8 Million COMMONLY USED KEYWORDS & COST PER CLICK Custom Business Cards $13.83 Search gifts.com $10.1 Million Cheap Office Supplies $10.28 COMMONLY USED KEYWORDS & COST PER CLICK Label Printing Companies $10.01 Funeral Flowers Arrangements $20.95 Search Foam Packing $6.07 flower delivery Office Furniture $4.34 wedding gift registry $3.85 gift baskets $3.53 Note: Advertiser, industry and keyword data is based on our own research and was not included in the Google earnings report. Sources: include WordStream's Keyword Research Suite, SpyFu.com, Google, and our own analysis and projections based on this data. bridal registry $2.56 Do you Advertise on Google? Find out how you're doing with the FREE AdWords Performance Grader http://www.wordstream.com/google-adwords developed by NOWSOURCING.COM presented by W WordStream

Who Buys All Those Google Ads?

shared by NowSourcing on Jan 24
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On the heels of Google’s “disappointing” earnings announcement last Thursday – they generated a whopping $37.9 billion in revenues in 2011 – we conducted our own analysis to determine the to...

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