Which CEOs Are More Social?

CEO DOMO .com BROUGHT TO YOU BY Which CEOS Are More Social? Inc. 500 CEOS use social media to build their businesses while the voices of FORTUNE 500º CEOS are still missing FORTUNE 500 AND INC. 500 SOCIAL MEDIA PROFILES FORTUNE Inc. 500 VS 500 30% 79% Fortune 500 and Inc. 500 CEOS' social media usage Rupert Murdoch Dave Kerpen is the CEO of News Corporation, a multinational mass media corporation Social Media Role Model is the CEO of Likeable Media, a social media and word-of-mouth marketing firm annual revenue annual revenue Approx. $34 billion Approx. $4.7 million % growth over last 3 years % growth over last 3 years 1.8% 2,225% employees employees 51,000 24 BROUGHT TO YOU BY DOMO age age 81 36 Dave Kerpen is the top Twitter user of the Inc. 500 CE0S Rupert Murdoch is the top Twitter user of the F500 CEOS Followers: 50, 566 Following: 2,600 Tweets: 38,319 Followers: 318,325 Following: 24 Twitter Tweets: 505 No Facebook Profile 25,400 Subscribers 4,529 Friends f "Facebook more of a directory. People go looking for their relatives or their friends, who "People love photos. The biggest reason Facebook has gone from zero to 800 million users in seven years is photos. Photos and videos tell stories about you in ways that text alone cannot. "I they are going to meet. "? Facebook Has the highest for Fortune 500 CEOS = 90 Klout Score Has the highest for Inc. 500 CEOS = 82 "A tweet, update or blog post can translate into revenue slowly or quickly. The more great content you put out there, directly at the right people, at the right time, the more likely you will be found, talked about. talked to, and yes, bought from." - Dave Kerpen "There is so much media now with the Internet and people, and so easy and so cheap to start a newspaper or start a magazine, there's just millions of voices and people want to be heard." - Rupert Murdoch DIGITAL PROFILES OF F500 CEOS, INC. 500 CEOS & US POPULATION f FACEBOOK TWITTER in LINKEDIN 8+ GOOGLE+ O PINTEREST 77.6% Inc. 500 CEOS are closely tied to the U.S. Population in social network presence, with the exception of LinkedIn, where they dominate both the population and Fortune 500 CEOS. 53.2% 45.0% 40.4% 29.1% 25.9% 22.0% 18.0% 12.0% 7.6% 3.8% 3.9% .8% 0% 1.4% LEGEND: F500 % OF USERS INC. 500 % OF USERS US POPULATION % OF USERS TWITTER FACTS FACEBOOK FACTS LINKEDIN FACTS Inc. 500 CEOS are 7.6 TIMES MORE LIKELY TO USE TWITTER. The Inc. 500 CEO with the most Facebook friends has 3.2 TIMES THE AMOUNT of the Fortune 500 CEO with the most Facebook friends. Inc. 500 CEOS are ARE 3 TIMES MORE LIKELY to be on LinkedIn than Fortune 500 CEOS. Over 1/4 of Fortune 500 CEOS on Twitter 95% of Inc. 500 CEOS have 10 OR MORE CONNECTIONS on LinkedIn, only 59% of Fortune 500 CEOS have more than ten connections. Mark Zuckerberg has more than HAVE NEVER TWEETED. Nearly all 98% of Inc. 500 CEOS on Tiwtter HAVE TWEETED. 15,000,000 FACEBOOK SUBSCRIBERS 8+ GOOGLE+ FACTS PINTEREST FACTS BLOGGING FACTS Not surprisingly, LARRÝ PAGE is in the most circles. 5.8% OF INC. 500 CEOS ARE BLOGGING and are 4.8 times more likely to participate in blogging. MARK ZUCKERBERG has the most followers of all the Inc. 500 CEOS. Larry Page is included in more than 2.7 MILLION CIRCLES Zuckerberg has only three pins but MORE THAN 11,500 FOLLOWERS. 1.2% OF FORTUNE 500 CEOS ARE BLOGGING. WHY SHOULD CEOS BE INTERESTED IN SOCIAL MEDIA? According to a recent survey of employees by Brandfog: 94% believe social CEOS will enhance the company's brand 77% believe a social CEO will increase business purchases 93% believe social CEOS are better equipped for crisis management 78% want to work for a social CEO 82% believe social CEOS are more 81% believe social CEOS are trustworthy better leaders BROUGHT TO YOU BY DOMO WHY THE RELUCTANCE OF FORTUNE 500 CEOS TO ADOPT SOCIAL MEDIA? Inc. 500 companies are focused on doing anything they can to grow faster and social media is an innovative tool that may give them an edge over their competition ... There is less implication for private companies using social media – they don't have to worry about the stock market going up or down based on someone's Tweet.u - Eric Mattson, CEO of Online Financial Innovations WHY DO YOU THINK BIG-COMPANY CEOS ARE SLOW TO ADOPT SOCIAL? BROUGHT TO YOU BY СЕО DOMO LET US KNOW IN THE COMMENTS SECTION BELOW. .com Sources www.brainyquote.com onlinebusiness.about.com/od/gettingtrafficmarketing/a/How-To-Get-Started-With-Social-Media-Marketing.htm markets.ft.com/Research/Markets/Tearsheets/Financials?s=NWSA:NSQ&subview=IncomeStatement&period=a money.cnn.com/magazines/fortune/global500/2012/snapshots/6213.html www.dr-yo.com/writing history of media.html www.blogthings.com/wihathappenedtheyearyouwerebornquiz/results/?result=1931 everything2.com/title/1931 I "Five Tips for Failing at Social Media," The Globe and Mail, July 19, 2012 2 "A Glimpse of Murdoch Unbound," The New York Times, January 29, 2012 3 Quote by Eric Mattson, "Study: Inc. 500 CEOS Aggressively Use Social Media for Business," Inc. 500, November 25, 2009 ceo.com CEO DOMO .com BROUGHT TO YOU BY Which CEOS Are More Social? Inc. 500 CEOS use social media to build their businesses while the voices of FORTUNE 500º CEOS are still missing FORTUNE 500 AND INC. 500 SOCIAL MEDIA PROFILES FORTUNE Inc. 500 VS 500 30% 79% Fortune 500 and Inc. 500 CEOS' social media usage Rupert Murdoch Dave Kerpen is the CEO of News Corporation, a multinational mass media corporation Social Media Role Model is the CEO of Likeable Media, a social media and word-of-mouth marketing firm annual revenue annual revenue Approx. $34 billion Approx. $4.7 million % growth over last 3 years % growth over last 3 years 1.8% 2,225% employees employees 51,000 24 BROUGHT TO YOU BY DOMO age age 81 36 Dave Kerpen is the top Twitter user of the Inc. 500 CE0S Rupert Murdoch is the top Twitter user of the F500 CEOS Followers: 50, 566 Following: 2,600 Tweets: 38,319 Followers: 318,325 Following: 24 Twitter Tweets: 505 No Facebook Profile 25,400 Subscribers 4,529 Friends f "Facebook more of a directory. People go looking for their relatives or their friends, who "People love photos. The biggest reason Facebook has gone from zero to 800 million users in seven years is photos. Photos and videos tell stories about you in ways that text alone cannot. "I they are going to meet. "? Facebook Has the highest for Fortune 500 CEOS = 90 Klout Score Has the highest for Inc. 500 CEOS = 82 "A tweet, update or blog post can translate into revenue slowly or quickly. The more great content you put out there, directly at the right people, at the right time, the more likely you will be found, talked about. talked to, and yes, bought from." - Dave Kerpen "There is so much media now with the Internet and people, and so easy and so cheap to start a newspaper or start a magazine, there's just millions of voices and people want to be heard." - Rupert Murdoch DIGITAL PROFILES OF F500 CEOS, INC. 500 CEOS & US POPULATION f FACEBOOK TWITTER in LINKEDIN 8+ GOOGLE+ O PINTEREST 77.6% Inc. 500 CEOS are closely tied to the U.S. Population in social network presence, with the exception of LinkedIn, where they dominate both the population and Fortune 500 CEOS. 53.2% 45.0% 40.4% 29.1% 25.9% 22.0% 18.0% 12.0% 7.6% 3.8% 3.9% .8% 0% 1.4% LEGEND: F500 % OF USERS INC. 500 % OF USERS US POPULATION % OF USERS TWITTER FACTS FACEBOOK FACTS LINKEDIN FACTS Inc. 500 CEOS are 7.6 TIMES MORE LIKELY TO USE TWITTER. The Inc. 500 CEO with the most Facebook friends has 3.2 TIMES THE AMOUNT of the Fortune 500 CEO with the most Facebook friends. Inc. 500 CEOS are ARE 3 TIMES MORE LIKELY to be on LinkedIn than Fortune 500 CEOS. Over 1/4 of Fortune 500 CEOS on Twitter 95% of Inc. 500 CEOS have 10 OR MORE CONNECTIONS on LinkedIn, only 59% of Fortune 500 CEOS have more than ten connections. Mark Zuckerberg has more than HAVE NEVER TWEETED. Nearly all 98% of Inc. 500 CEOS on Tiwtter HAVE TWEETED. 15,000,000 FACEBOOK SUBSCRIBERS 8+ GOOGLE+ FACTS PINTEREST FACTS BLOGGING FACTS Not surprisingly, LARRÝ PAGE is in the most circles. 5.8% OF INC. 500 CEOS ARE BLOGGING and are 4.8 times more likely to participate in blogging. MARK ZUCKERBERG has the most followers of all the Inc. 500 CEOS. Larry Page is included in more than 2.7 MILLION CIRCLES Zuckerberg has only three pins but MORE THAN 11,500 FOLLOWERS. 1.2% OF FORTUNE 500 CEOS ARE BLOGGING. WHY SHOULD CEOS BE INTERESTED IN SOCIAL MEDIA? According to a recent survey of employees by Brandfog: 94% believe social CEOS will enhance the company's brand 77% believe a social CEO will increase business purchases 93% believe social CEOS are better equipped for crisis management 78% want to work for a social CEO 82% believe social CEOS are more 81% believe social CEOS are trustworthy better leaders BROUGHT TO YOU BY DOMO WHY THE RELUCTANCE OF FORTUNE 500 CEOS TO ADOPT SOCIAL MEDIA? Inc. 500 companies are focused on doing anything they can to grow faster and social media is an innovative tool that may give them an edge over their competition ... There is less implication for private companies using social media – they don't have to worry about the stock market going up or down based on someone's Tweet.u - Eric Mattson, CEO of Online Financial Innovations WHY DO YOU THINK BIG-COMPANY CEOS ARE SLOW TO ADOPT SOCIAL? BROUGHT TO YOU BY СЕО DOMO LET US KNOW IN THE COMMENTS SECTION BELOW. .com Sources www.brainyquote.com onlinebusiness.about.com/od/gettingtrafficmarketing/a/How-To-Get-Started-With-Social-Media-Marketing.htm markets.ft.com/Research/Markets/Tearsheets/Financials?s=NWSA:NSQ&subview=IncomeStatement&period=a money.cnn.com/magazines/fortune/global500/2012/snapshots/6213.html www.dr-yo.com/writing history of media.html www.blogthings.com/wihathappenedtheyearyouwerebornquiz/results/?result=1931 everything2.com/title/1931 I "Five Tips for Failing at Social Media," The Globe and Mail, July 19, 2012 2 "A Glimpse of Murdoch Unbound," The New York Times, January 29, 2012 3 Quote by Eric Mattson, "Study: Inc. 500 CEOS Aggressively Use Social Media for Business," Inc. 500, November 25, 2009 ceo.com