What's Infuencing B2B Tech Buyers?

WHAT'S INFLUENCING B2B TECH BUYERS? PARTICIPANTS 2,200 BUSINESS AND IT DECISION-MAKERS VISITING IDG WEBSITES• DATE JULY AND AUGUST B2B WILL ALWAYS BE ABOUT RELATIONSHIPS. It's a long haul. And today it's even more important to foster lasting relationships by providing useful content that engages prospective buyers so that they are able to make informed decisions about your brand of products and services. SOCIAL, MOBILE, AND VIDEO CONTENT HAVE BECOME THE TOP INFLUENCERS FOR B2B BUYERS SEEKING OUT VENDORS WHO CAN HELP THEM SAVE TIME AND MONEY. How well your B2B organization delivers that type of content will determine how you differentiate and who will trust you in the months ahead. B2B marketing has changed. Have you? B2B tech buyers are increasingly influenced by B2B BUYERS' SOURCES WHEN MAKING TECHNOLOGY PURCHASE DECISIONS SOCIAL MEDIA, MOBILE and ONLINE VIDEO in making IT purchase decisions, according to a study by International Data Group. TECH VENDOR 92% 60% 58% TECHNOLOGY WEBSITES VENDOR WEBSITES TECHNOLOGY-RELATED PRINT PUBLICATIONS SOCIAL MEDIA BUYER CONFIDENCE AND SATISFACTION IS INFLUENCED BY A COMPANY'S SOCIAL PRESENCE AND RESPONSIVENESS WOULD LIKELY RECOMMEND SOCIAL COMPANIES POSITIVELY INFLUENCED BY WOULD LIKELY PURCHASE 45% 43% 43% SOCIAL COMPANIES FROM SOCIAL COMPANIES ... in y 6 SEEK PRODUCT REVIEWS ON SOCIAL SITES SEEK PRODUCT INFORMATION SEEK VENDOR RESPONSE TO 56% ON SOCIAL SITES 55% 54% QUESTIONS ON SOCIAL SITES MOBILE 75% HELPING BUYERS MAKE PURCHASE DECISIONS FROM ANYWHERE, ANYTIME NUMBER OF B2B TECH BUYERS 41% 40% THAT OWN TWO OR MORE MOBILE DEVICES 36% 0.. PURCHASED A PRODUCT WITHIN SIX MONTHS OF SEEING AN AD ON A MOBILE DEVICE LOOKED FOR A PRODUCT IN A RETAIL STORE AFTER SEEING A MOBILE AD CLICKED ON A MOBILE AD FOR A TECHNOLOGY PRODUCT VIDEO PROVIDING BUYERS WITHA RICH "SHOW ME" ENVIRONMENT FOR RESEARCHING PRODUCTS AND SERVICES 54% VISITED VENDOR WEBSITE OR 72% CONTACTED VENDOR FOR MORE INFORMATION RESEARCHED PRODUCT WITHIN THREE MONTHS AFTER SEEING VIDEO 46% PURCHASEDA PRODUCT 45% 28% LOOKED FOR PRODUCT IN RETAIL STORE ADDED VENDOR TO SHORT LIST OR CONSIDERATION SET KEY TAKEAWAYS "The survey findings show that while tech buyers may be early adopters, they're good INDICATORS FOR WHAT · B2B buyers are influenced by social selling · Social, Mobile and Video are fostering B2B relationships · Vendor transparency helps determine purchase decisions ·B2B communities seek industry thought leadership · B2BS want information in convenient bite-sized chunks MARKETERS SHOULD PREPARE FOR WITH THE REST OF THE USER POPULATION. A 2013 digital marketing program without consideration of mobile usage and social interaction will miss a growing prospect base." - Matthew Yorke, CEO OF IDG GLOBAL SOLUTIONS SOURCES http://www.btobonline.com/article/20130108/STRATEGY06/301089999/ idg-finds-b-to-b-tech-buyers-influenced-by-social-mobile-and-video http://idgknowledgehub.com/ research-what-media-and-devices-motivate-btob-tech-buyers-2/2012/12/21/ STERLINGKLOR ШIШ ШШ