What you should know about content marketing

WHAT YOU SHOULD KNOW ABOUT CONTENT MARKETING WHAT IS CONTENT MARKETING? Creating and distributing relevant & quality content to potential customers to influence purchasing decisions and improve brand loyalty TYPES USED BY COMPANIES 69 ARTICLES / BLOG POSTS IMAGES / INFOGRAPHICS 33 84 SOCIAL MEDIA 78 E-NEWSLETTER 70 VIDEOS 26 AUDIO / PODCASTS WHAT MAKES GOOD CONTENS EO Original & unique ABC Free of spelling or stylistic error Interesting & Sharable Indepth & insightful Tracked & Monitored Targeted & accurate WHAT ARE THE BENEFITS OF CONTENS 70% TRAFFIC GENERATION Most customers prefer to know a company through their content rather than ads EARCH ENGINES FEED ON CONTENT 67% SOCIAL MEDIA ENGAGEMENT Companies are using content to reach a large portion of their customers on Facebook and Twiter 53% IMMEDIATE CONVERSION EVENTS 63% Companies say that posting content on social media has increased marketing effectiveness COST/LEAD DROPS LARGER-SIZED MID-SIZED In the first 5 months 80% INFLUENCE AND AUTHORITY BUILDING Interesting content is one of the top 3 reasons why people follow brands on social media PIECES OF CONTENT SHARED ON 70 pleces per user each month CREATING BRAND ADVOCATES 20 million video uploads each month HOW DOES IT COMPARE? CONTENT MARKETING (VS ADVERTISING 3 times more leads per dollar Less leads per dollar Customers spend more time on content Only holds attention for a short time Provides value to the customer Interrupts instead of offering value More cost effective Tends to be expensive MYTHS ABOUT CONTENT MARKETING CONTENT MARKETING IS A FAD Brands are quickly hopping onto this bandwagon but the ride is a long one. Most metric-driven marketing strategies actually require content and high quality content will continue to be in high demand. YOU NEED A STOREHOUSE OF CONTENT TO GET STARTED Having NO content reduces your brand's credibility and sacrifices its place in the minds of buyers. Offer what you have and build momentum from there. STAY TOP OF MIND OF PROSPECTS CONTENT PRODUCES IMMEDIATE ROI The Irue value of content marketing lies in the loyal customers it can create. This does not happen over night so brands would need to be patient. SOURCES: http://marketeer.kapost.com/wp-content/uploads/2012/06/Content-Marketing-Kapost-Eloqua-eBook.pdf https://socialmediachimps.com/what-is-content-marketing/ http://contentmarketinginstitute.com/2012/11/2013-62c-consumer-content-marketing/ http://www.blueglass.com/blog/benefits- of-content-marketing/ http://www.imediaconnection.com/content/33129.asp http://thumbnails.visually.netdna-cdn.com/traditional-publicity-vs-content-marketing_50291a8a7fd68.jpg http://www.theharteofmarketing.com/wp/wp-content/uploads/2011/04/Conte nt-Marke ting-Infographic.png EDGE MEDIA CONSULTANCY