Transcribed

What will Christmas 2014 Shopping look like?

What will CHRISTMAS 2014 SHOPPING LOOK LIKE? We've just unwrapped our Retail Christmas Shopping Insights survey results! Last month, we asked 800+ UK shoppers how they'd be doing their Christmas shopping this year. Here's what they said. PART 1 Christmas shoppers will spend £18.7bn on gifts This excludes food and drink! UK adults will: Buy for an Christmas consumer shopping average of figures go up and up every year. 9 people Spend The results are in and 2014 is £463 predicted to smash previous figures right out of the water. on gifts With a predicted £18.7bn set to run through the tills purely on Spend an average of gifts (£12bn in 2013), this Christmas is going to be big bucks. £50 per person What could £18.7bn buy? london Nearly 2 London 2012 Olympics 18 Wembley Stadiums 4 million Palamino horses 360k single-engine planes 100k of Manchester 2 billion pairs of classic United's Angel Di Maria Christian Louboutin shoes glance back to Christmas 2013 what a cracker! Total spend on gifts in-store: £12bn IN NOVEMBER 2013 In-store Number of clothing sales credit/debit card Total in-store £51m transactions Value of card retail sales 923m transactions £643m £45m £8.7bn £1.1bn £400m £91m Food and drink Department stores Women's clothing Mens' clothing IN DECEMBER 2013 In-store Number of clothing sales credit/debit card transactions Total in-store £51m retail sales 945m Value of card £650m transactions £45.5m £10bn £1.4b £520m £124m Food and drink Department stores Women's clothing Men's clothing Average of £55 spent per department Difference of £122,790,612 between November store transaction in and December 2013 December 2013 O 1.8% increase from November 2012 to November 2013 Online Sales increase from December O 11.8% 2012 to December 2013 O 675m average online weekly spend in December 2013 O £35 average online department store spend What does your customer want from you this Christmas? Did you know? 85% 31% 1/2 85% of consumers 31% have their Bluetooth 1/2 mobile shoppers would have smartphones turned on embrace in-store beacon technology What does your customer want from your in-store experience? 56% 16% would spend more if they received videos and product 18-24 would spend more if they received offers and discount reviews year olds want 39% notifications even easier ways to pay! would spend more if it was easier to find gifts in-store When will your customer finish their Christmas shopping? 44% 37% 17% 2% Before or during Beginning Week before Christmas Eve November of December Christmas Prepared Pams Model Marias Typical Tobys Last-Minute Larrys SMART FOCUS MERRY CHRISTMAS FROM ALL AT SMARTFOCUS www.smartfocus.com

What will Christmas 2014 Shopping look like?

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We predict over £18.7bn will be spent on gifts in the UK this year British shoppers are spending an average total of £463 on gifts 44% of shoppers will finish their Christmas shopping during Novembe... r Keen to understand how shoppers will buy their Christmas gifts this year, SmartFocus ran a Retail Christmas Shopping Insights survey. The results are in and we’re excited to reveal how Christmas shopping is shaping up. This year’s big stats are around online spending, what your customers want from their in-store experience and when they’ll finish the majority of their Christmas spending. We asked a representative sample of over 800 UK shoppers from all around the country. With an even city, suburban and rural split, some surprising stats have come to light. Last year, the UK spent £12 billion on gifts. This predicted six billion increase required some data drilling. Credit and debit card expenditure has significantly grown year-on-year: up by 2.8% in 2011, 5.1% in 2012 and 6.1% in 2013. This continuous growth, the trend towards online sales and an increase in the average spend per gift all account for this festive season’s spending. £18.7 billion is a big number. To put it into perspective, with £18.7 billion the UK could afford two further London Olympic Games and build 18 Wembley Stadiums. You could also buy over two billion pairs of classic Christian Louboutin heels. Interested in seeing the full report? Check out part one of our Retail Christmas Shopping Insights infographic. In the meantime, here’s a sneak peak of what we’ve unwrapped so far: Who is spending what? We can reveal that the average Christmas shopper is buying for an average of nine people and spending approximately £50 per gift. Who is buying when? Christmas takes all sorts. Did you know that 17% of men buy their gifts the week before Christmas? We’ve defined four Christmas shopping personas in part two of our report. Are online sales are on the up? In a word, yes. But the multi-channel shopping experience isn’t going anywhere. With more shoppers browsing online and researching for the perfect gift at the perfect price, the onus is on retailers to provide truly great shopping experiences. Your customers told us what would improve their in-store experience The in-store experience is evolving. 56% of customers told us they’d spend more in-store if they received special offers or discounts on their smartphones. Find out how the other 44% want to spend.

What will Christmas 2014 Shopping look like?

What will Christmas 2014 Shopping look like?

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