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What to Plan for in 2014

CONCERNS - BUDGETS - EXPECTATIONS: What to Plan for in 2014 Attribution and ROI Are you mobile? 41% of marketers surveyed said that they don't have an attribution model in place, even though ROI was cited as a top 70% of B2B marketers surveyed and 86% of B2C marketers surveyed plan to increase their investment in mobile next year. marketing concern. O$$$ [] AAAAA Get Social In what areas do marketers plan to increase their budgets? 45.6% Of marketers surveyed expect to increase their social media spending by up to 10% Although social has a growing place in the marketing budget, only of marketers surveyed have a distinct budget for social media. 0 10 20 30 40 50 60 70 29.1% Content Marketing (64%) I Landing Page Optimization (60%) Website Upgrades (60%) ISocial Media (54% ) SEO (52%) I PPC (45%) Email (39%) Marketers' Social Media Concerns On a scale of 1-10, with 1 being not at all, and 10 being a very big concern: How concerned are you with the following? 8 The highest levels of concern were for engagement, consistency and measurement. 4. Areas of the least concern were for damages from negative postings, finding the right technology, and content guidelines Apples Engagement (7.8) Brand Consistency (7.5) Strategic Vision (7.3) Effective Measurement (7.6) The concerns of social media marketers moving into 2014 are more about engagement and less about damage to reputation. IPositive ROI (7.2) | Integration (7.1) Sources: http://www.marketingcharts.com/wp/online/majority-of-us-marketers-say-theyll-increase-social-and-content-budgets-in-2014-37963/ http://www.marketingsherpa.com/article/chart/factics-budget-2014-investment http://go.wf-social.com/rs/wildfire/images/Report_Ad_Age_Survey_Results.pdf CIcerón We Build Brand Advocacy.

What to Plan for in 2014

shared by Tiffani_Allen on Nov 15
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As 2013 comes to an end, it’s time to shift our focus to 2014. New concerns come with the new year: Where do we invest our marketing budget?

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