What Is Pay Per Click (PPC)?

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to "earn" those visits organically. PAY PER CLICK 41% On average the top three paid ad spots get 41% of clicks PPC provides instant gratification – you pick a keyword, set a bid, write an ad and then see almost instant results. It is a fantastic way to boost conversions for special events, like sales or holidays. DRIVE TRAFFIC TO YOUR WEBSITE Pay per click (PPC) ads drive relevant traffic to your business. Lets take a look at how PPC ads get you business in front of your competitors. PPC ads have the best real estate on the most popular search engines: Although people always claim to 'never click on those ads', they invariably do. Google ong Ge 85.2% Enterariee Van Hir-Eriprie.co.uk Mapr Van Hie Europcar Ven Hire- Euprek Hertz Saleup to OF Van Hire a on Van Hire Srewbury Sponsored Ads on high commercial intent keywords take up 85.2% of above the fold pixels Van Hire-Lorskn- Europcar Lovest Van Hre Quarantes Ven Hire Ererprse Car Hontal unorie ange go spefor oning Users who arrive at a retailer's site from sponsored links are more likely to buy than those who came from clicking on an organic link. E FIRST PAGE EXPOSURE # 1 Top of the page Before organic listings Above the fold PPC PROVIDES IMMEDIATE TRAFFIC Instant gratification PPC fm Typically, within hours of starting your campaign, you can expect increased traffic to your website SETUP It takes time to develop an effective SEO strategy and search engines are continuously changing the rules. During the time that the page is developed and SEO optimised, very little or no traffic is arriving to your site, effectively halting your company's growth. PPC results are immediate. Typically, within hours of starting your campaign, you can expect to see increased traffic to your site. The sooner people can find you, the sooner you will see positive results in your sales pipeline and a Return On Investment (ROI). 45% of people couldn't identify paid ads on the search engine page, if there wasn't a right column PPC PROVIDES TARGETED TRAFFIC Google and other search engines use consumer data to personalise search results. Search engines return results based on user information gathered from cookies, previous searches, location, domain and social profiles. SEARCH | Data and statistics provided by Word Stream Control & Customise PPC gives you control over your advertising program. Advertisers can monitor how much spend and what keywords did and did not trigger traffic to the website. Search engines want users to click on your ads (because they get paid!), so they will serve up your ads to consumers most likely to click on them. I TARGET CERTAIN AREAS PPC enables businesses to show their ads to consumers in specific areas by using location targeting (or geo-targeting) and location exclusions. PERFECT FOR LOCAL BUSINESSES Geo-targeted Local businesses can select where they want the Ads to be seen including long/lat, radius targeting, city, country, language and devices (i.e. Mobile, Tablets & Desktop). 44 The biggest advantages of PPC advertising are lower advertising expenses, greater control over your own ad campaigns, faster customer conversions, easier performance tracking, and more accurate customer targeting. 77 The Team at Verve If you want to make the most of your PPC marketing strategy, Contact us for a consultation on managing an efficient PPC campaign. Call today: 01743 360 000 facebook.com/vervegraphicdesign linkedin.com/company/verve-uk pinterest.com/verve101 twitter.com/designwithverve google.com/+verveuk.eu verve www.verveuk.eu %23