What makes branding important

WHAT MAKES BRANDING IMPORTANT Brand awareness is one of the most important elements of any business. The more knowledgeable and aware of a product a potential customer is, the more likely they are to purchase said product. Improving your brand awareness will ensure that customers know about your company and product. "A business that doesn't focus on brand awareness will be lost in the crowd." SODA SODA SODA FIRS SODA Process Of Brand Building Creating a brand sounds simple in theory,but it requires immense effort. Most people are unaware of just how muchgoes into making a company name one that is respected and beloved. It's one thing to get people to instantly recognize your corporate name or logo, but quite another to get the masses to equate that brand with quality and excellent customer service. 1 Showmanship Consistency 5. Clarity 1. Showmanship Making an impact- make people remember your brand. Make your first pad business candwession coerature, poorly designed advert. 5- Clarity Don't Baffle your customer. Don't overload with too much technical data.- Speak in a language your customer understands. Test & measure the brand and message. Everyone has different opinions, but take a general consensus. The one who decides if your message is clear is the customer not 2. Stay Connected Consider style & content that is appropriate for your line of business Remember the cultural and sociological signifinace of your brand. (for example: what do the colors of your brand signify? you. Focus. Who are you targeting and why? 3. Potray Confidence Be sure of yourself Make your benefit clear and obvious. Don't mix your signal. Don't be scared of putting off a5 of your potenial audience. 6. Be Different Assess your competitors. What are they doing wrong? How do you differ? How do you differ? Don't be afraid to sell why you are better, and let the customer know why they should choose you. Use contrast in design layout to emphasise the message 7. Be Direct Give your cusotmer an invitation for 4. Consistency Maintain consistent messaging promotes the feeling of solidity and security with customers, making you easier to trust. Does your website relates with your business card? Does your literature convey the same message as your vehicle graphics? interaction. Make it easy for them & make the call to action- obvious withen your design. 'Brand awareness plays a major role in a consumer's buying decision process.' Branding Essentials Logo NOKIA AMEUNE The logo is the face of any brand - the very first impression - so its design is extremely important. When executed correctly, a logo is a powerful asset to your client's brand. However, creating Preliminary Work Appropriate Design Designs Inspiration an effective visual representation of a brand requires much more than just graphic design. Research your client and its audience. This will help you determine the best design style. Preliminary sketches Use Other Designs for Inspiration Only! Don't copy other are an important first step in designing an effective logo. designers' work! PUMA adidas Brand Quality Driving Force Encourage people to invest time and What is the value of a brand? Especially brand strategy - your promise, position and personality? Sure, a good brand will increase awareness, consideration and loyalty but you've heard that Product Development Passionate Team Optimize your product bearing in mind your Hire the best available talent to fulnil your already haven't you? You've heard all the Mom & apple-pie cheerleading for brand as a part of a nutritious breakfast. You've heard enough. customer's needs. brand's promise. money Customer Service "Customer service is a series of activities designed to enhance the level of customer satisfaction- that is, the feeling that a product or service has met the customer expectation." Customer Support Feedback Customer Retention Listen carefully what your customers in any your customer has to If you love your customer to death, you can't go wrong. Be ready to assist say about your product. Top Brands by Social Media Presence You Tube ehY Google SAMSUNG NOKIA 1,452,921 1,158,424 7Bo,929 517.532 374.786 270,867 259,728 Infographic by: printingblue.com Prinigbile.com 3. Potray Confidence 2 Stay Connected Be Different 6. Be Direct