What Kind of Logo Does Client Prefer?

LOGO CHOICE RESEARCH by Designčontest We have conducted a small survey to reveal several logo features that affect client's choice most of all. We have chosen randomly 500 winning logos on design crowdsourcing sites and grouped them according to several attributes. 82% Text & symbol Text, symbol or both? 1% Symbol only COMPANY NAME COMPANY NAME Text only 17% 12% Popular and unpopular logo styles 7% 9% 1% Creative Simple & smart 3D Complicated Shapes used in logos 63% 16% 11% 8% 3% Hexahedron Square Circle Triangle Oval 22% 21% 36% 18% 14% 14% Color 17% 14% preferences 62% 2 colors 6% 22% 16% colorful 1% 1 color Elements used in logos 8% 5% 4% 2% Animals Humans Nature Body parts 2% 2% 2% Vehicles Food & drinks Houses Music 1% 1% 1% 29999 Water Clothes Mechanisms 9. Animals used in logos 17% 9% 13% 4% 17% 13% 9% 4% 4% 2% 4% 4% Infographics provided by DesignContest.com We create unique logos! SdesignContest 4.