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What Ecommerce Users Really Want

EXPRESS What eCommerce Users Really Want Because consumers are looking to the web to satisfy more and more of their shopping needs, eCommerce businesses have an opportunity to differentiate themselves in the way they handle the logistics of delivering their products to the consumer. The following statistics show areas you might consider where you can make an impact on your buyers. Overall Shipping Satisfaction 74% 58% 24 of online shoppers expressed satisfaction with free/discounted shipping and the number of shipping options offered of online shoppers were satisfied with having the flexibility to choose a specific delivery date Cost Trumps Speed 74% of consumers cited free delivery as a top factor that would improve online shopping vs 50% who cited lower prices only 9% cited same-day delivery ш EXPRESS of respondents report using whatever delivery 53% method is priced the lowest or offered for free In another survey ш 58% of online shoppers indicated that free/discounted shipping is the #1 area they would like to see online retailers improve EXPRESS Free Shipping Draws Customers FREE SHIPPING! 1+1+1 FREE SHIPPING FREE SHIPPING 70% ONLINE SHOPPERS SHOPPERS PREFER FREE SHIPPING ON ORDERS OVER $50 FREE SHIPPING IS THE #1 FACTOR have added items to their cart to that would lead to which make up about 60% of online transactions. recommending (65% report they would do so) or has led to recommending an online retailer to others (68% reported doing so) qualify for free shipping For orders under $50, shoppers are willing to pay a flat rate fee 3 of the top 6 factors taken into consideration when comparison shopping are related to shipping: EXPRESS 23% 13% 10% say shipping charges are their top consideration consider shipping speed say delivery time flexibility is key As consumer demand for free shipping becomes more and more prevalent, it is vital for companies to consider providing a no cost delivery option in order to maintain a healthy relationship with their customers. And remember, although consumers desire more free shipping options, your company can still optimize profits by offering free shipping with a minimum order value, all the while maintaining a high level of customer satisfaction. endicia Sources http://www.amazon.com http://www.wired.com/gadgetlab/2013/03/google-delivery/ http://www.ecommercebytes.com/cab/abn/y13/mo4/i15/so2 http://www.etsy.com/blog/en/2013/4-steps-to-shipping-success/ http://outright.com/blog/locations-of-amazon-fulfillment-centers-2/ http://www.bcg.com/media/PressReleaseDetails.aspx?id=tcm:12-129157 http://pages.ebay.com/sellerinformation/sellerprotection/bestpractices.html http://www.internetretailer.com/2013/03/05/price-beats-speed-online-shoppers http://www.businessinsider.com/amazon-fulfillment-center-tour-201211?op=1 http://pages.ebay.com/sellerinformation/sellerprotection/sellerprotectionoverview.html http://business.time.com/2013/03/18/amazon-prime-bigger-more-powerful-more-profitable-thananyone-imagined/ http://www.comscore.com/Insights/Presentations_and_Whitepapers/2012/Online Shopping Customer_Experience_ Study http://www.slate.com/articles/business/small_business/2012/07/amazon_same_day_delivery_how_the_e_commerce_giant_will_destroy_local_retail_html

What Ecommerce Users Really Want

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As more and more consumers turn to the web for their shopping needs, it's essential for ecommerce businesses to differentiate from industry competition. Updating your shipping policies to better cater...

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Endicia

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Business
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