What are the Benefits of In Store Mobile Commerce?

WHAT ARE THE BENEFITS OF IN-STORE MOBILE COMMERCE? We often think of mobile's role in commerce as simply allowing the consumer to do research in the store. Increasingly, though, shoppers are using their smartphones to actually purchase items, replacing their credit cards and wallets entirely. Below, we examine the benefits of mobile commerce for consumers-and why businesses would be wise to pay attention. WHY CONSUMERS LOVE MOBILE CHOICE CONVENIENCE Depending on the merchant's mobile processing system, customers can pay with their choice of debit card, credit card, or Salespeople can now ring up customers in the aisles instead of sending them to a busy cash register. e-wallet. AISLE I ELECTRONICS MALLET UNEDIT DEBIT YOU! CAN NOW PAY HERE IN-STORE REWARDS LOYALTY PROGRAMS In stores with NFC and/or QR code support, No more carrying around different loyalty customers can reap exclusive savings right at the point of sale simply by scanning with their smartphones. cards for a dozen retailers. Today's customers can participate in every loyalty program to which they belong using just their phones. EXCLUSIVE IN STORE GET YOUR DEALS SCAN ON! LOYALTY THE MOBILE COMMERCE OPPORTUNITY Mobile commerce isn't just a theoretical possibility; it's a real trend that customers are participating in right now: 73% 38% 21% BUY MOBILE COUPON NOW of smartphone users have used their phones to make purchases. of consumers say they of consumers search for have used their mobile mobile coupons on their phones while in stores. phones in stores. MOBILE SET TO DOMINATE CONTACTLESS PAYMENTS BY 2013 In its winter 2012 "Optimized" report, Discover credit card company projected contactless payments to go mobile in a big way: NON-MOBILE ($ MILLIONS) $1 B $900 $700 $800 S500 $600 SAD0 $300 $400 SI00 $O $200 2009 2010 2011 2012 2013 2014 2015 MOBILE ($ MILLIONS) $22600 25000 20000 SI1900 15000 10000 $5800 $2100 5000 $O $O SIO0 2009 2010 2011 2012 2013 2014 2015 DISCOVER ALONE HAS ALREADY INSTALLED CONTACTLESS READERS AT 160,000 RESTAURANTS, GAS STATIONS, CONVENIENCE STORES, PHARMACIES, AND PUBLIC TRANSIT AGENCIES. DISCOVER NETWORK IN-STORE MOBILE COMMERCE IS HIGHLY APPEALING TO CUSTOMERS, IS ALREADY TAKING PLACE TODAY, AND IS GROWING IN SCALE EVERY YEAR. IF YOU AREN'T TAKING ADVANTAGE YET, NOW IS THE TIME TO START! SOURCES | DISCOVER | INTERACTIVE ADVERTISING BUREAU | COMSCORE Merchant Warehouse