Web Dev Process

STRATEGY 3-5 DAYS 1.1 Client brief Task: Identify and confirm business problem Output: Client brief Owner: Account Management Team Attendees: Account Management Team. Optional: Planning, Technology Time: 1 day Website Development Process. 1.2 Allocate Task: Allocate resource. Output: Allocation sheet (attached to creative brief) Owner: Account Manager Attendees: GAD, Planner, CD, HOD Sign off: as above Time: 0.5 day Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo cons TRAFFIC CONCEPT 6-10 DA 1.3 Strategy development Output: Strategy summary, creative brief, top-level timings, top-level budget Owner: Account manager Sign off: GAD, Planner, HOD, Functional Lead, CD, Creative Team Time: 3-5 days 2.1 Production brief Task: allocate resource Owner: Account Manager Sign off: Digital Producer Time: Day 1 1.4 Roundtable (optional) Task: Brainstorm business problem Output: Ideas, concepts, potential solutions Owner: Account manager Attendees: Digital Producer, Creative Team. Optional: CD, GAD, Planner, HOD, Functional Lead Time: 0.5 day 1.5 Client presentation Task: Present project strategy Output: Approval of strategy, brief, timing, budget Owner: Account Manager Attendees: Account Manager, Optional: GAD, Planner, CD, HOD, Functional Lead, Digital Producer, 2.2 Allocate Task: allocate resource Outout: Allocation sheet Owner: Account Manager Attendees: Producer Time: Day 1 CONCEPT Creative Team TRAFFIC 2.3 Creative & tech briefing Task: Brief, site overview, tech considerations, time, budget, proposal document Owner: Account Manager Attendees: Full team Time: Day 1 1.6 Green light Task: Revise brief, timing, budget. Finalise JOB Bag and Job Folder structure. Output: Client sign off in writing. Owner: Account Manager Sign off: Client 2.4 Documentation Task: Define requirements & deliverables Ps A Output: Scope of work, functional specification (0), technical specification (O) Owner: Digital Producer Sign off: Account Manager, Technical Lead, HOD Time: 5-10 days 2.5 Creative & technical checkpoint ASSETS Task: Prosent ideas Owner: Digital Producer Sign off: CD, HOD Time: Approx. day 5 2.6 Internal review Task: Review creative, functional, tech, budget Sign off: GAD, Planner, CD, HOD Time: Approx, day 8/9 PROCEED TO CONCEPT 1-3WEEKS 3.1 Brief digital designer Task: Tum scamps into Photoshop files Output: Site design files (PSD) Owner: Creative team 2.7 Final concepts Sign off: CD, Account Manager, Digital Producer Time: 0.5 days Task: Prepare creative and documentation for presentation and sign off Sign off: CD, HOD, Creative Team Time: Day 10 TRAFFIC 2.9 Green light Task: Client feedback Output: Client selection URL EAGE DATA of one route 3.2 Final artwork and asset development 2.8 Present to client Owner: Account BUILD 1-2 WEEKS Task: Web idea (CT), design (CT), copy outline (CT), Content overview (AM), updated site map/ budget/ time (Producer) Time: Task: Studio develops final files. All content written or sourced. Manager Sign off: Client Time: 2 days Images sourced. Shoot if required, Client/legal approval Owner: Account Manager Sign off: Digital Producer 10 BUILD BRIEF Time weeks PROCEED TO ASSETS 4.1 Brief build team Task: Brief Build Team Owner: Digital Producer Attendees: Build Team, Technical Lead, Digital Producer, Functional Lead Time: 0.5 days 3.3 Complete build brief Task: Turn scamps into all pages Output: Breakdown of tasks Owner: Digital Producer Sign off: Account Manager Time: 2-3 days TRAFFIC 4.2 Create work breakdown structure Input: Functional specification, technical specification Output: Work breakdown structure Owner: Digital Producer Attendees: Build Team, Technical Lead, Digital Producer, Functional Lead Time: 1-2 days 3.4 Green light Task: Client sign off Output: Client approval of copy, designs, imagery, site navigation/ UX, Pre-Build checklist is signed off Owner: Account Manager Sign off: Client Time: Approx. day 6-8 form concept approval DEPLOY 0.5 DAYS 4.4 Internal progress presentation Output: Monitor WIP (subject to project) Owner: Digital Producer Attendees: Creative team, CD, HOD, Account Manager Sign off: As above Time: 1 day 4.3 Build Owner: Technical lead Owners: Build Team Sign off: Technical Lead Time: Subject to scope, Approximately 10 - 25 working days PROCEED TO BUILD 5.1 Deploy Task: Prepare for deployment Owner: Digital Producer Sign off: Back end technical lead Attendees: Build Team, Technical Lead, Digital Producer Time: 2 days 4.5 QA (2 rounds of feedback) Owner: Digital producer Output: Producer to organise test resources and tracker issues (bugs) and test scripts. o validate functionality against approved requirements Agency 4.6 Performance testing (see 2.9). Task: Simulate production 5.2 Deploy 4.7 UA (2 rounds of feedback) Task: Deploy Owner: Build team Sign off: Digital Producer Time: 0.5 days Sign off: Creative team, CD, HOD, usage Account Manager, Functional Lead, Output: Performance report User Experience, Digital Producer Owner: Digital Producer Task: Client to sign off build Output: Producer to organise & facilitate user acceptance testing. Account manager Time: 1-2 weeks Sign off: HOD Attendees: Build Team, Technical Lead, Digital Producer Time: Approx 1-2 weeks to consolidate all feedback & provide to producer. Client to validate functionality against approved requirements (see 2.9). Owner: Account Manager Attendees: Creative Team, TEST CD, HOT, Account Manager Sign off: Client Time: Approximately 1-2 weeks 5.3 Post implementation verification Owner: Digital producer Sign off: Client Attendees: Account manager. Digital Produc Time: 0,5 days 4.8 Client sign off in writing Owner: Account Manager PROCEED TO DEPLOY Abbreviation Key GAD: Group Account Director HOD: Head of Digital 6.0 Results, reports, wash up, archive, support Task: results management Owner: Account Manager Sign off: Digital Producer Time: 1 week CD: Creative Director CT: Creative Team STRATEGY 3-5 DAYS 1.1 Client brief Task: Identify and confirm business problem Output: Client brief Owner: Account Management Team Attendees: Account Management Team. Optional: Planning, Technology Time: 1 day Website Development Process. 1.2 Allocate Task: Allocate resource. Output: Allocation sheet (attached to creative brief) Owner: Account Manager Attendees: GAD, Planner, CD, HOD Sign off: as above Time: 0.5 day Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo cons TRAFFIC CONCEPT 6-10 DA 1.3 Strategy development Output: Strategy summary, creative brief, top-level timings, top-level budget Owner: Account manager Sign off: GAD, Planner, HOD, Functional Lead, CD, Creative Team Time: 3-5 days 2.1 Production brief Task: allocate resource Owner: Account Manager Sign off: Digital Producer Time: Day 1 1.4 Roundtable (optional) Task: Brainstorm business problem Output: Ideas, concepts, potential solutions Owner: Account manager Attendees: Digital Producer, Creative Team. Optional: CD, GAD, Planner, HOD, Functional Lead Time: 0.5 day 1.5 Client presentation Task: Present project strategy Output: Approval of strategy, brief, timing, budget Owner: Account Manager Attendees: Account Manager, Optional: GAD, Planner, CD, HOD, Functional Lead, Digital Producer, 2.2 Allocate Task: allocate resource Outout: Allocation sheet Owner: Account Manager Attendees: Producer Time: Day 1 CONCEPT Creative Team TRAFFIC 2.3 Creative & tech briefing Task: Brief, site overview, tech considerations, time, budget, proposal document Owner: Account Manager Attendees: Full team Time: Day 1 1.6 Green light Task: Revise brief, timing, budget. Finalise JOB Bag and Job Folder structure. Output: Client sign off in writing. Owner: Account Manager Sign off: Client 2.4 Documentation Task: Define requirements & deliverables Ps A Output: Scope of work, functional specification (0), technical specification (O) Owner: Digital Producer Sign off: Account Manager, Technical Lead, HOD Time: 5-10 days 2.5 Creative & technical checkpoint ASSETS Task: Prosent ideas Owner: Digital Producer Sign off: CD, HOD Time: Approx. day 5 2.6 Internal review Task: Review creative, functional, tech, budget Sign off: GAD, Planner, CD, HOD Time: Approx, day 8/9 PROCEED TO CONCEPT 1-3WEEKS 3.1 Brief digital designer Task: Tum scamps into Photoshop files Output: Site design files (PSD) Owner: Creative team 2.7 Final concepts Sign off: CD, Account Manager, Digital Producer Time: 0.5 days Task: Prepare creative and documentation for presentation and sign off Sign off: CD, HOD, Creative Team Time: Day 10 TRAFFIC 2.9 Green light Task: Client feedback Output: Client selection URL EAGE DATA of one route 3.2 Final artwork and asset development 2.8 Present to client Owner: Account BUILD 1-2 WEEKS Task: Web idea (CT), design (CT), copy outline (CT), Content overview (AM), updated site map/ budget/ time (Producer) Time: Task: Studio develops final files. All content written or sourced. Manager Sign off: Client Time: 2 days Images sourced. Shoot if required, Client/legal approval Owner: Account Manager Sign off: Digital Producer 10 BUILD BRIEF Time weeks PROCEED TO ASSETS 4.1 Brief build team Task: Brief Build Team Owner: Digital Producer Attendees: Build Team, Technical Lead, Digital Producer, Functional Lead Time: 0.5 days 3.3 Complete build brief Task: Turn scamps into all pages Output: Breakdown of tasks Owner: Digital Producer Sign off: Account Manager Time: 2-3 days TRAFFIC 4.2 Create work breakdown structure Input: Functional specification, technical specification Output: Work breakdown structure Owner: Digital Producer Attendees: Build Team, Technical Lead, Digital Producer, Functional Lead Time: 1-2 days 3.4 Green light Task: Client sign off Output: Client approval of copy, designs, imagery, site navigation/ UX, Pre-Build checklist is signed off Owner: Account Manager Sign off: Client Time: Approx. day 6-8 form concept approval DEPLOY 0.5 DAYS 4.4 Internal progress presentation Output: Monitor WIP (subject to project) Owner: Digital Producer Attendees: Creative team, CD, HOD, Account Manager Sign off: As above Time: 1 day 4.3 Build Owner: Technical lead Owners: Build Team Sign off: Technical Lead Time: Subject to scope, Approximately 10 - 25 working days PROCEED TO BUILD 5.1 Deploy Task: Prepare for deployment Owner: Digital Producer Sign off: Back end technical lead Attendees: Build Team, Technical Lead, Digital Producer Time: 2 days 4.5 QA (2 rounds of feedback) Owner: Digital producer Output: Producer to organise test resources and tracker issues (bugs) and test scripts. o validate functionality against approved requirements Agency 4.6 Performance testing (see 2.9). Task: Simulate production 5.2 Deploy 4.7 UA (2 rounds of feedback) Task: Deploy Owner: Build team Sign off: Digital Producer Time: 0.5 days Sign off: Creative team, CD, HOD, usage Account Manager, Functional Lead, Output: Performance report User Experience, Digital Producer Owner: Digital Producer Task: Client to sign off build Output: Producer to organise & facilitate user acceptance testing. Account manager Time: 1-2 weeks Sign off: HOD Attendees: Build Team, Technical Lead, Digital Producer Time: Approx 1-2 weeks to consolidate all feedback & provide to producer. Client to validate functionality against approved requirements (see 2.9). Owner: Account Manager Attendees: Creative Team, TEST CD, HOT, Account Manager Sign off: Client Time: Approximately 1-2 weeks 5.3 Post implementation verification Owner: Digital producer Sign off: Client Attendees: Account manager. Digital Produc Time: 0,5 days 4.8 Client sign off in writing Owner: Account Manager PROCEED TO DEPLOY Abbreviation Key GAD: Group Account Director HOD: Head of Digital 6.0 Results, reports, wash up, archive, support Task: results management Owner: Account Manager Sign off: Digital Producer Time: 1 week CD: Creative Director CT: Creative Team