Warning: Dare You Ignore Mobile Users With Your Email Marketing?

marketscän WARNING: DARE YOU IGNORE MOBILE USERS WITH YOUR EMAIL MARKETING? Email marketing continues to grow - but are you considering all the platforms your campaign will be viewed on? If not, you run the risk of losing a prospect's attention the moment they see your email... EMAIL IS KING: 2013 2016 3.6 BILLION 4.3 BILLION email accounts in the world predicted POURCE adot.comncsoeoioad AND EMAILS VIEWED ON MOBILE DEVICES IS ON THE INCREASE: 41% 68% The amount of email now opened on a mobile device. The percentage of UK smartphone owners who use their device to check their email per month. POURCE ontomtioata temalanorpmedonmobie dncen hop.www.elen.com he aho tete gorme connets around he gotntend BUT DESPITE SUCH AN OBVIOUS PLATFORM, THERE ARE STILL COMPANIES PLAYING DUMB, WASTING THE POTENTIAL OF THEIR INVALUABLE EMAIL MARKETING LISTS: 7 IN 10. ... .. are ignoring mobile email readership. ONLY 31%. regard optimising emails for mobile as a top priority. ृप्य स SOURCE mason 4com SUCH COMPANIES RUN THE RISK OF TURNING OFF THE PROSPECTS FEATURED ON THEIR EMAIL DATABASE IF THEY DON'T TAKE MOBILE INTO your content must be scalable ..- people spend less time browsing' on their phones so a campaign must be to the point don't turn off ... too much The net result? -your email could end up with fiddly buttons that are a pain to press on a small content can Your company - if not, it could prove to be difficult or frustrating to read looks backwards -facing and out-of-date. lead to incorrect formatting on small screens. due to the need screen.. for excessive scrolling. prospects with excessive content. USE SCALABLE AND/OR RESPONSIVE EMAILS SO THEY AUTOMATICALLY ADAPT TO THE DEVICE THEY ARE BEING VIEWED ON. USE SCALABLE ANDIOR RESPONSIVE DEVOE DEY A NEW THREAT - NAILING GMAIL TABS Gmail's new tabbed interface has sent tremors through the marketing scene. The new system means marketing messages are automatically directed to Googlemail users' secondary inboxes. This has lead to: Marketeers sending out instructions to clients on how to move marketing messages back to their primary inboxes... BUT MOBILE DEVICES ADD ANOTHER LAYER OF COMPLEXITY: OVER Ony 19% of ONE-THIRD Gmail users read their email in Gmail's Web client of users read email on the iPhone mail client. NEITHER 20% cck mail client supports Google's two-tier tab system. Gmail on their native Android mail client. So don't waste your time sending out instructions - it looks misguided and ignorant. pouncE adan N7 BUT MOBILE DEVICES ADD ANOTHER LAYER OF COMPLEXITY: It shows the contacts on your email database that you are aware of all the issues. TAKEAWAY Remember: (0) More and more people are checking their email on mobile devices. Not optimising your email content to be viewed on Adopt responsive email design your message gets ensure that mobiles could deal a death blow to your campaign. across. FOR MORE INFORMATION ON HOW TO MAKE YOUR DIGITAL MARKETING POP, DOWNLOAD OUR FREE EGUIDE: 7 HABITS OF SI DIGITAL MARKETCESSEU 7 HABITS OF SUCCESSFUL DIGITAL MARKETERS IN 2014 DOWNLOAD NOW > Co во EIX