Warming Up Drivers For Winter Car Care

WARMING UP DRIVERS FOR WINTER CAR CARE DRIVERS PREPARE THEIR VEHICLES FOR THE COLD WINTER MONTHS EARLIER THAN YOU MAY THINK. AUTOMOTIVE SERVICE, PARTS, AND TIRE MARKETERS ALSO NEED TO START EARLY AND MEET DRIVER DEMAND, WHETHER ONLINE OR ON THE ROAD, TO ENSURE SOARING SALES ALL WINTER LONG. WHEN DRIVERS RESEARCH SEARCH IS THE #1 ONLINE ACTIVITY FOR DRIVERS PREPARING FOR WINTER. POPULAR WINTER SEARCH TERMS?: Q TIRES OF DRIVERS WHO Q BATTERIES PREPARED THEIR 45% VEHICLES FOR Q WINTER TIRES WINTER PERFORMED Q HEADLIGHTS AN ONLINE SEARCH'. Q FLOOR MATS TIP: EXPAND YOUR SEARCH TERMS TO HIT SEASONAL TOPICS. WHEN DRIVERS GET A HEAD START 2 OUT OF 3 DRIVERS PLANNING TO WINTERIZE THEIR VEHICLE WILL PREPARE BEFORE NOVEMBER³. S M T W TF S 1 IN 4 DRIVERS NEED MORE THAN A MONTH TO BUY FOR WINTER“. ONLINE SEARCHES FOR AUTO PARTS AND SERVICES RAMP UP IN OCTOBER & NOVEMBER. 05 TIP: START CAMPAIGNS IN SEPTEMBER OR OCTOBER TO MEET EARLY DEMAND. WHEN THEY'RE ON THE ROAD OVER HALF OF U.S. ADULTS OWN SMARTPHONES AND THEY'RE INCREASINGLY TURNING TO THEIR MOBILE DEVICES TO ADDRESS THEIR WINTER NEEDS6. la DRIVER SEARCH QUERIES ON MOBILE DOUBLED IN Q4 FROM 2011 TO 20127. 2X ТОР МОВILE SEARCHES FOR TROUBLED DRIVERS: OF DRIVERS ARE NOT PLANNING TO PREP CARS FOR WINTER8. THEY'LL BE Q TOWING SERVICE 42% PULLING OUT THEIR Q HOW TO REPAIR PHONES WHEN TROUBLE STRIKES! BE THERE TO Q VEHICLE REPAIR SHOP X HELP, AND YOU'VE GAINED Q DIAGNOSE PROBLEM X A CUSTOMER FOR LIFE. Q DEALERSHIP TIP: HELP DRIVERS ACROSS ALL SCREENS BY MAKING IT SIMPLE TO BUY AUTO PARTS AND SERVICES ON PHONES, TABLETS, AND PCS AND ADDING LOCATION EXTENSIONS TO SEARCH ADS SO THEY CAN EASILY LOCATE YOU. Google Consumer Surveys, August 2013 1 2 Google Internal Search Data, August 2013 3 Google Consumer Surveys, August 2013 4 Google Consumer Surveys, August 2013 5 Google Internal Search Data, January 2012-July 2013 6 Pew Research Center, Smartphone Ownership - 2013 Update, June 5, 2013 7 Google Internal Search Data, Q4 2011, Q4 2012 8 Google Consumer Surveys, August 2013 °Google+ Sterling Driver Insights Study, June 2013 thinkinsights Google TM 8. Xx