Viral Marketing Vs Spreadable Marketing

[VIRAL VS. SPREADABLE ] In this loop there is only one voluntary action, the decision to interact with the campaign. Everything else is involuntary. A user's very participation propagates the campaign. JOE PUNTER SOCIAL NETWORK USER INITIAL EXPOSURE TO CAMPAIGN TRANSMISSION: PROMOTION IN NETWORK /WEBSITE SAW WALL POST FROM FRIEND, SOCIAL FEED FRIENDS / FOLLOWERS DOESN'T WANT TO MISS OUT Sally just beat Steve's O score. Top of league! Sally joined The Campaign! TRANSMISSION: SAW PROMOTION Joe is The Campaign's latest recruit! ON WEBSITE HIGH- LIGHTING FRIENDS WHO HAVE JOINED 7of your friends have already joinedt TRANSMISSION: TRANSMISSION: READ TWEET FROM SOCIAL PROOF TRUSTED CONTACT CAMPAIGN ENTRY POINT REINFORCEMENT OF AND PICQUED THEIR FACEBOOK FAN PAGE OR LANDING PAGE CAMPAIGN FROM INTEREST KNOWN SOCIAL CONTACTS Help Sally now TRANSMISSION: ●● SAW GREAT, POSITIVE 00 QUOTE FROM CAM- PAIGN MEMBER Steven joined in about an hour agel DECISION POINT USER INTEREST, POTENTIAL REWARD, SOCIAL VALUE, COST OF ENTRY ACCESSES CAMPAIGN GRANTS ACCESS TO SOCIAL CONTACTS AUDIENCE EXPANDED OPPORTUNITY TO AND TO WRITE TO FEED. INTERACTS WITH CAMPAIGN. INCREASE AWARENESS AND PROMOTE CAMPAIGN TO SOCIAL CONTACTS TRANSMISSION: USER JOINED SOCIAL PROMOTION OF NEW RECRUIT New entrants are often motivated by engaging campaigns in- volving sweepstakes, competitions, quizzes, group offers and coupons which focus the decision on potential reward, social value and user interest. GOAL REACHED ENTRY, SIGN-UP, HIGH-SCORE ETC This infographic illustrates that marketing via social networks is often viral, and not just about 'spreadable' media. In reality, interactions involve both voluntary and incentivised decisions, which then initiate involuntary propagation. TRANSMISSION: USER ACTIVITY SOCIAL PROMOTION OF USER ACHIEVEMENTS EngageSciences OR INTERACTIONS AL CONTACT SOCIAL POTENT RUITS SLINS NOWN RECR EMBERS CAMPAIGNA O Copvright 2010 Engagescences