Video increases Kickstarter project success by 85%

If you VIDEO your Kickstarter project will probably fail DO NOT HAVE A HAVING A VIDEO ON YOUR PROJECT IS REALLY REALLY IMPORTANT Out of 7,196 Projects Analysed 7,196 projects on KICKSTARTER www.kickstarter.com 56% 44% Projects failed to get funding Projects achieved funding Overall we found that projects that have a video are 85% more likely to achieve their funding goal. do not Projects that have video achieved their funding goals Projects that, have video achieved their funding goals 48% 26% CATEGORIES OF KICKSTARTER PROJECTS THAT BENEFIT MOST FROM VIDEOS With Video (% funded) No Video (% funded) 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Short Film Pop Documentary Publishing Film & Video Sculpture Music Hip-Hop Narrative Film Animation Comics Technology Food Crafts Theater Dance Fashion Games Nonfiction Illustration Product Design Art Book Public Art Hardware Art Classical Music Fiction World Music Video Games Design Photography Periodical Indie Rock Electronic Music Tabletop Games Jazz Webseries Journalism Rock Open Software Children's Book Conceptual Art (blank) Graphic Design Performance Art Poetry Painting Digital Art Mixed Media Radio Podcast Country & Folk CERTAIN CATEGORIES OF PROJECT BENEFIT SIGNIFICANTLY MORE THROUGH HAVING A VIDEO. 120% or more increased chance of funding when they had a video in their project SUCCESSFUL KICKSTARTER PROJECTS BASED GEOGRAPHICALLY Being a USA based organization the majority of Kickstarter projects are from America. 13.6% NewYork 19% California 4.6% Texas Below chart shows the effect that video had on projects in the 4 countries (excluding USA) with the most projects United Kingdom Canada India Germany 85% INCREASE IN CONVERSION RATE WHEN YOU USE VIDEO MWP RESULTS DRIVEN VIDEO www.mwpdigitalmedia.com Data was compiled through analysing 7,196 projects on Kickstarter.com %09 %0 Children's Book Classical Music World Music WSIeuunor Radio & Podcast