The Value of Variable Digital Print & Print on Demand

Budco The Value. Variable Digital Print of Print On Demand Marketers have been praising the value of Variable Digital Print and Print On Demand (P.O.D.) technology for years, but as quality, speed, flexibility and cost all continue to improve, it is important to refocus on the value it provides... Digital Print is extremely flexible... Material can be updated on a regular basis Re-purpose digital files Support rush print runs • Automate work-flows Works well for many output formats Can print on many substrates DIRECT MAIL COLLATERAL BOOKS/MANUALS NEWS COUPON PROMOTIONAL/ NEWSLETTERS TRANSACTIONAL MAGNETS WINDOW CLINGS MAGNETS PACKAGING Ш GIFT CARD GIFT CARDS SPECIALTY PAPERS 36% Higher Response Rates 25% Variable Content Drives More Effective Marketing 47% Higher Value Orders Increase Repeat Orders Data-driven, variable print allows Marketers to create relevant, highly personalized content that speaks to each prospect on a one-to-one basis. This approach has proven Response Rate for Static & Personalized Campaigns by Campaign Objectives Lead Generation results. Direct Order Traffic Generation 0.0% 5.0% 10.0% 15.0% 20.0% Personalized (PODI) Static (DMA) Connect the Channels PURL OR CODE Central to any VARIABLE PRINT Cross-media Campaign, Variable Print connects the channels. 200 MILLION USERS in 100 MILLION USERS 600 MILLION USERS Bottom Line .. Short Run Cost – Digital Print vs. Offset $$$$$ %2$ DIGITAL OFFSET EN VIRON MENTAL IMPACT Print-on-Demand Eliminates Waste, Reduces Cost Chemistry FREE CASE STUDY A six month study revealed 27 major brands scrapped a total of 2.8 million pounds of unused collateral. Dry Ink Emits Little or No VOCS • Most Parts Can Be Recycled or Remanufactured That's eguivalent to .. . 47.3 TANKS 308.5 ELEPHANTS 10.4 BOEING 757 JETS For further information, please contact us: 1-888-BUDCO-40 www.budco.com Budco Sources: Xerox • Info Trends · PODI • Pira International • Caslon HIGH MOT