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Using Psychology to Guide Audience Emotions

USING PSYCHOLOGY TO GUIDE th nkdesign SPINNING DESIGN IDEAS AUDIENCE EMOTIONS! TOYOTA MIVEA .ul.l. cisco TIEM Audi CAT HORIZONTAL LINES Create a sense of calmness and Zen tranquility Nikon ELIPSES Support Innovation Ford ROUNDED CONTOURS adidas Sense of Balance and Reliability. OVAL and CIRCLE RINGS Partnership Unity SQUARES and RECTANGLES Power and Strength VERTICAL LINES Strength and Sophistication. -Triangles -ANGLED LINES Energy and Dynamic movement. Sturdiness Endurance Sense of Power Stability and Reliability. CIRCULAR ANGULAR LINEAR LOGO LOGO LOGO Community, Friendship, Love Professionalism, Stability, Efficiency Dynamism, Exuberance, Balance

Using Psychology to Guide Audience Emotions

shared by logodesignguru on Dec 22
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Psychology is basically about capturing the minds of potential customers. Designers need to understand the psychological parameters of design because every single color, font, shape and structure comm...

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