Ushering Sales from the Old World into the Social World

USHERING SALESPEOPLE FROM THE OLD WORLD INTO THE SOCIAL WORLD SOCIAL MEDIA USERS EXCEED SALES QUOTA BY SNS 10% 78.6% 23% OF SALESPEOPLE USING SOCIAL MEDIA OUT PERFORM THOSE WHO AREN'T USING IT MORE SUCCESSFUL THAN NON-SOCIAL MEDIA USERS EXCEEDING QUOTA (2010-2012) 2010 2011 2012 40.8% 33.9% 23.3% 31.5% 27% 16.9% 54% people who used social media tracked their social media usage back to at least one closed deal. 40% YES said they've closed between two and five deals as a result of social media It directly contributes to my closes. ACHIEVING QUOTA (2010-2012) 2010 2011 2012 40.8% 47.7% 49.3% 31.5% 44.1% 48.7% 50.1% NON-SOCIAL MEDIA USERS MISSED QUOTA 15% OF SOCIAL MEDIA USING SALES PEOPLE SPEND LESS THAN MORE OFTEN THAN SOCIAL MEDIA USERS 10% OF THEIR SELLING TIME USING SOCIAL MEDIA TOP SOCIAL SELLING SITES IN ORDER in 8+ SOCIAL MEDIA IS NO LONGER NICE TO HAVES, THEY ARE SALESPERSON MUST HAVES. SOURCES • http://www.forbes.com/sites/markfidelman/2013/05/19/ study-78-of-salespeople-using-social-media-outsell-their-peers/ • http://www.forbes.com/sites/markfidelman/2012/11/05/ the-rise-of-social-salespeople/ • http://info.asalesguyconsulting.com/social-media-and-sales-quota-attainment STER LING KLOR