Use Steve Jobs Commandments for Your Restaurant

Tap the experts. Go for perfect. Jobs sweats the details. The night before the first iPod launched, the Apple staff stayed up all night replacing headphone jacks because Jobs didn't think they were "clicky" enough. Jobs hired architect I. M. Pei to design the NEXT logo and recruited the Gap's Mickey Drexler to Apple's board before launching the company's retail chain. Shun focus Never stop studying. When designing early brochures for Apple, he pored over Sony's use of fonts, layout, and the weight of the paper. Working on the case for the first Mac, groups. Jobs famously said, "People don't know what they want until you show it to them." So he acts a one-man focus group, taking prototype products home and testing them for months. Simplify. Jobs's design philosophy is one of constant simplification. He ordered the iPod's designers to lose all the buttons on early prototypes, including the on/off button. The designers complained, then developed the iconic scroll wheel instead. as Be ruthless. Jobs is as proud of the products he has killed as of the ones he wandered around he has released. He worked hard on a Apple's parking lot studying the bodywork of German and Italian cars. Palm Pilot clone, only to kill it when he realized cell phones would eclipse PDAS. That freed up his engineers to develop the iPod. Keep teams small. Use more carrot than stick. 10 The original Macintosh team was 100 people; Jobs is scary, but his charisma is his most powerful motivator. His enthusiasm was the primary original Prototype to the extreme. no more, no less. If a 101st person was hired, someone was ditched to make room. Jobs was convinced Everything Jobs does is exhaustively prototyped: the hardware, the software, even Apple's retail stores. Architects and Keep your secrets. the reason Mac team 90-hour weeks for three years making the machine "insanely great." he could remember the first names of only 100 people. worked Nobody at Apple talks. Everything is on a need-to-know basis, with the divided into designers spent a year building a prototype store in a secret company discrete cells. The secrecy allows Jobs to generate frenzied interest for his surprise product demonstrations, and the resulting headlines ensure lines around the block. warehouse near Apple's headquarters, only to have Jobs scrap the project and start over.