Universal Commerce: The Tale of a Modern Shopper

UNIVERSAL COMMERCE: The Tale of a Modern Shopper Once upon a time, shoppers would open the Sunday paper, scan the ads and head to the store with money in hand ... but not anymore. Consumers are in a romance with phones, tablets, computers and social media not only when they shop, but also when they bank and pay bills. As consumers' financial and shopping habits converge online, they will be looking for a seamless experience, giving financial institutions the chance to create new and unique experiences. SHIFTING VIEWS IN-STORE SEEKING A SEAMLESS SOLUTION Comparison shopping abounds, with mobile apps giving shoppers access to better deals online or in-store. Consumers see opportunities that await them with enhanced location-based marketing. Consumers want a seamless shopping experience. They want to receive discounts and special offers on their smartphones and laptops, and they want to move from one device to another without starting their shopping experience all over again. Interested in receiving offers/coupons on phone while in-store 83% 50% 48 -Smartphone users who comparison shop with their phones in-store Want Want to companies to do a start a better job of connecting online and purchase on a computer and finish with mobile device in-store shopping experiences THE 'SOCIAL' SHOPPER THE PROMISE OF MOBILE WALLET Consumers talk about what they want to buy and make recommendations via social media. And when Consumers look to their banks and credit card companies to provide secure, swift mobile wallets. But already, 1 in 10 would consider selecting a non-bank mobile wallet partner. it's time to buy, they look to other shoppers. 86% Of millennials believe user-generated content is a good indicator of product quality* 29% 10%. Of consumers 28 Use social media to consult % friends or colleagues purchasing ages 18-34 are interested in a mobile wallet before Would consider switching to a non-bank (Amazon, PayPal, Apple) for banking needs 27% Post reviews of products/services online 56% Would trust a mobile wallet from their own bank or credit card company A LIFE LIVED ONLINE DESKTOP/LAPTOP SMARTPHONE/TABLET 88% 81% 47% BANK 30% 54% 37% PAY BILLS 87% 91% COMPARISON SHOP MAKE PURCHASES Consumers were once wary of performing financial transactions online. Today, the vast majority of computer users bank, pay and buy online, with a significant amount of smartphone and tablet owners doing the same on the go. * "Bazaarvoice and the Center for Generational Kinetics Release New Study on How Millennials Shop" Bazaarvoice, n.p. Web. 30, Jan. 2012. E Fırst Data. First Data Universal Commerce Tracker, April 2012 (Research conducted for First Data by Applied Research and Consulting LLC) © 2012 First Data Corporation. All Rights Reserved. LOL 101 011 LOO 00 LO 000 001 LO %24 010 00L 00 100 101. 00 000