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Understanding Holiday Shoppers Online

Understanding HOLIDAY SHOPPERS ONLINE The holiday shopping season only lasts through November and December. CONSUMERS WILL TURN TO THE INTERNET TO STAY WITHIN THEIR BUDGETS, LOCATE HARD-TO-FIND GIFTS & AVOID CROWDED STORES. CROSS-CHANNEL SHOPPING This year, more consumers will be researching online and then buying inside bricks-and-mortar stores. • Online holiday shopping in the U.S. will be up 16.8% from last year, at $54 billion (does not including travel purchases). 2011 H 2012 • Online shoppers will have more daily deals and limited-time sales to • Online holiday spending will account for 24.3% of all U.S. retail spending during the season. choose from this year. HOW DO ONLINE SHOPPERS SEARCH? compare prices 79% 73% % look for discounts/promosE read reviews E 67% e compare product info E 60% 26,8% O search a store's inventory 53% 8 contact a retailer - 36% 31.4x will track emails from retailers in order to get the latest holiday announcements will follow retailers' websites- WHAT HOLIDAY ONLINE SHOPPERS ARE BUYING TTIIT 53% 32,6% are looking for promotions on clothes and electronics ** 21.3% buy toys purchase home decor items IN 2011, 23.1% OF ONLINE SHOPPERS PURCHASED GIFT CARDS ONLINE SALES OF GIFT CARDS PEAKED E-GIFT CARDS PLASTIC GIFT CARDS FROM WEB SITES • Online shoppers buy the most plastic gift cards (because of the needed delivery time) • 26.7% were sold between Dec. 21 and Dec. 24 • 22.6% of the season's total sales of e-gift cards and plastic gift cards from websites occurred during the five days prior Dec.19 • highest sales day last year GIFTEGIET car card HIGHEST GIET SALES 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 SOME RETAIL STORES ARE LOSING SALES AS CUSTOMERS TURN TO AMAZON & NEWEGG 2011 Stiff amazon.com Walmart 2012 Competition BEST BUY Target.com lost onlíne customers due to traffic-caused website crashes. Best Buy is suffering the same fate. Amazon's prices are lower than Walmart's on 44% of their toys. DON'T LET A POOR ONLINE PRESENCE DIMINISH YOUR CONVERSION RATE VIDEO CAN BE AN EFFECTIVE TOOL FOR INCREASING CONVERSIONS Conversion Rate Increases For Shoppers Who Watched Product Videos Success Stories Premiere Game Tables' conversion rates jumped from 1.2% to 4% when a product video was watched. Increase in CVR % premiere GAME TABLES Gifts Electronics Think Vitamin replaced a 6 minute example tutorial video with a 50-second overview of the service and increased conversions by 24.4%. Jewelry VITAMA AINK Home and Garden Personal Care eParty Unlimited's 4th quarter conversion rate for consumers who watched a video was 43.1% higher party than other consumers. Tarty 14 43 85 101 113 @ party MORE CONVERSION RATE OPTIMIZATION TIPS Great Photos and Product Descriptions Lots of angles and zooming option creates a real experience. Ask Customers to Leave Reviews and Feedback Allow people to see what previous customers have to say. People Love Discounts & Special Offers 61% 21% 17% 7% 12% 49% 21% stack or "bundle" coupons look for double reward days subscribe to an online coupon service use take advantage of student discounts coupon codes shop on discount use a days cash back site HOT PRICE Ürgency Drives Conversions Promote a special offer for a limited time or a limited quantity. Retailers may want to target 2011's top online spending days: CYBER MONDAY GREEN MONDAY FREE SHIPPING DAY $1,028,000,000 $954,000,000 $942,000,000 Free Shipping Alleviates Purchase Anxiety Focus On a lwoman within Specific Niche Woman Within is in the plus size woman clothing niche. They were 2010's second best online retailer for conversions with a of shoppers actively seek 42% out free shipping deals 36% will not make a purchase without it conversion rate of 25.3%. 12% would like to find it but not required "Don't copy what others do. You should test what works for your customers." LeadConverter can help you segment your audience and target it with the right message at the right time. You can then engage your visitors in real time thus increasing your conversion rate. Http:hinancevatioo.com/news/ebates-ciothes vacations-beal electronics-1300000a0 tl tp Weansumerst.com/2012/11/14/study-amazon-has http://www.businecommunty com/sociat medialsecial media ter the 2012 SOURCES np:/www forben.comisitesydiadınhman2012/11/10hop-apps-for shopping-en cyber monday Ho-cul- season what yina need to know a2s40 12.holit http://www.invesp com/bloglecommercelecommerce holiday shopping him http://www.growthgiant comiblogicoanversion rate-optimization-top-10-onine retaiers www statistichrain com/holiday shopping stutistics http://www.intermelretaller .com/2012/017/online-holday shopping willincrease.17.ynar ittp/wwwternetretailer.com/2012ro2many digital-git cad-buyersarelast-minute-boiday shoppera

Understanding Holiday Shoppers Online

shared by TheVisualizer on Dec 17
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Winter Holidays are that time of the year when people buy presents. Regardless if they get something big or small, people feel the need to buy a present for their moms, their dads, brothers and sister...

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