The UK market research industry in review | Features | Research

* Estimated # Rank Figures in £m 90 = The Planning Shop International 91 = Virtual Surveys (now Join the Dots) 92 = Steer Davies & Gleave 93 = CSM Europe 94 = BPRI THE UK MARKET RESEARCH INDUSTRY IN 2010 Discovery Research 96 = Strathlink/Link Consumer Strategies 97 = 38th Floor 95 Intrepid 99 = JRA Research 100 = Brand Health International 98 %D If you wanted to visualise the UK market research industry, and every agency's place in it, it would look something like this. The image encapsulates the estimated £2.06bn in turnover generated last year by UK-based research companies, all but some 8% of which is accounted for by 100 companies – ranging in size from £2.7m to £160m. %3D %3D Note: box sizes are illustrative TNS Research International #1 Millward Brown # 4 Ipsos Mori #3 AC Nielsen #7 *£80 Gartner #6 IMS Health #8 *£65 £160 *£84 Synovate #9 *£105 Companies outside the top 100 GfK NOP #5 Dunnhumby #2 £64.3 Datamonitor #10 £133.4B £89.5 £57.8 #97 Holden Pearmain #60 RS Consulting #54 £3 #90 #94 #95 #96 Ebiquity #18 SPA Future Thinking #23 IRI Infoscan #14 Mintel #11 £3.5 *£3.1 £3 *£3 £7.1 £6.6 Jigsaw #66 Promar International #70 #92 #93 £17.4 Echo #83 MMR Group # 25 £5.2 *£3.5 *£3.1 #91 *£3.9 Swift #89 £3.5 o £3.5 £21.2 £17.1 Retail Eyes #59 RDSI #69 Opinion Leader #78 £38 93 ABA Market Research #74 Marketing Forrester Sciences Research 93 # 46 HPI #61 2CV #34 £6.4 BDRC Continental #28 Hall & Partners #17 GfK Retail & Technology #16 #42 Adelphi International #24 £6.7 £5.5 *£4.4 Conquest #67 Truth Marketing Strategies #53 £55.9 ESA The Futures Incite #52 #47 *£5.9 £8.3 *£9.4 £7.2 £11.2 £16.2 £21.3 £23.9 £17.2 Company #58 £8.2 8 Firefish #63 Illuminas #39 Markit Economics Research #45 AGB Nielsen Media Research #35 Maritz Business Research Group #38 £6.7 £7.4 Kantar Media Frost & Sullivan #15 NatCen #13 Euromonitor #12 # 19 Optimisa Aequus #87 £3.6 #41 #68 Northstar #84 £9.5 £10.3 *£11 £5.7 £3.8 £6.3 *£9 £9.7 Gallup Organisation #36 Freshminds #79 PWC Network Research #64 GfK Kynetec # 43 *£20 9 £4.2 International Survey Unit #49 £5 £9.2 £10.6 RL Polk #73 Hay Group Insight #30 Flamingo #29 YouGov #31 ICM Research Group #21 £6.2 *£8 £40.2 £43.5 IFF Research BASES Quadrangle Brainjuicer #62 #50 #56 #51 Insight Research Group #20 £6.4 £7.8 £15.2 £35.8 £7.9 £6.9 *£15 £12.1 £19.4 £19.6 Infographic by Keen as Mustard Marketing mustardmarketing.com [email protected] Twitter: @keenasmustard research. keen as mustard TM Leapfrog Research & Planning #55 The Leadership Factor Experian Hitwise #71 £5.2 £7 #65 Incomes Data Services #72 £6.1 *£5.1 Accent #77 £4.6 RSMB TV Research #82 £3.9 m National Readership Surveys BMG Research #57 6.7 08# £4.1 GfK IFR #86 £3.7 Grass Roots Group #75 £4.8 Market Probe eDigital #85 9E3* 88# £3.8 Carpenter uosdws Lorien Customer Focus # 40 #76 ORC International #33 Kadence UK #81 # 100 £4.1 £2.9 £2.7 £11.9 E3* Double Helix Development #27 £16.4 o Experian Footfall #44 63 Nunwood Group #37 £164 *£10.4 £127.7 IDC #26 £16.9 Added Value #48 *£8.1 Harris Interactive #22 £18.3 The Research Partnership #32 £11.9 * Estimated # Rank Figures in £m 90 = The Planning Shop International 91 = Virtual Surveys (now Join the Dots) 92 = Steer Davies & Gleave 93 = CSM Europe 94 = BPRI THE UK MARKET RESEARCH INDUSTRY IN 2010 Discovery Research 96 = Strathlink/Link Consumer Strategies 97 = 38th Floor 95 Intrepid 99 = JRA Research 100 = Brand Health International 98 %D If you wanted to visualise the UK market research industry, and every agency's place in it, it would look something like this. The image encapsulates the estimated £2.06bn in turnover generated last year by UK-based research companies, all but some 8% of which is accounted for by 100 companies – ranging in size from £2.7m to £160m. %3D %3D Note: box sizes are illustrative TNS Research International #1 Millward Brown # 4 Ipsos Mori #3 AC Nielsen #7 *£80 Gartner #6 IMS Health #8 *£65 £160 *£84 Synovate #9 *£105 Companies outside the top 100 GfK NOP #5 Dunnhumby #2 £64.3 Datamonitor #10 £133.4B £89.5 £57.8 #97 Holden Pearmain #60 RS Consulting #54 £3 #90 #94 #95 #96 Ebiquity #18 SPA Future Thinking #23 IRI Infoscan #14 Mintel #11 £3.5 *£3.1 £3 *£3 £7.1 £6.6 Jigsaw #66 Promar International #70 #92 #93 £17.4 Echo #83 MMR Group # 25 £5.2 *£3.5 *£3.1 #91 *£3.9 Swift #89 £3.5 o 93 £3.5 £21.2 £17.1 Retail Eyes #59 RDSI #69 Opinion Leader #78 Marketing Forrester Sciences Research 93 # 46 £38 ABA Market Research #74 HPI #61 2CV #34 £6.4 BDRC Continental #28 Hall & Partners #17 GfK Retail & Technology #16 #42 Adelphi International #24 £6.7 £5.5 *£4.4 Conquest #67 Truth Marketing Strategies #53 £55.9 ESA The Futures Incite #52 #47 *£5.9 £8.3 *£9.4 £7.2 £11.2 £16.2 £21.3 £23.9 £17.2 Company #58 £8.2 8 Firefish #63 Illuminas #39 Markit Economics Research #45 AGB Nielsen Media Research #35 Maritz Business Research Group #38 £6.7 £7.4 Kantar Media Frost & Sullivan #15 NatCen #13 Euromonitor #12 # 19 Optimisa Aequus #87 £3.6 #41 #68 Northstar #84 £9.5 £10.3 *£11 £5.7 £3.8 £6.3 *£9 £9.7 Gallup Organisation #36 Freshminds #79 PWC Network Research #64 GfK Kynetec # 43 *£20 9 £4.2 International Survey Unit #49 £5 £9.2 £10.6 RL Polk #73 Hay Group Insight #30 Flamingo #29 YouGov #31 ICM Research Group #21 £6.2 *£8 £40.2 £43.5 IFF Research BASES Quadrangle Brainjuicer #62 #50 #56 #51 Insight Research Group #20 £6.4 £7.8 £15.2 £35.8 £7.9 £6.9 *£15 £12.1 £19.4 £19.6 Infographic by Keen as Mustard Marketing mustardmarketing.com [email protected] Twitter: @keenasmustard research. keen as mustard TM Leapfrog Research & Planning #55 The Leadership Factor Experian Hitwise #71 £5.2 £7 #65 Incomes Data Services #72 £6.1 *£5.1 Accent #77 £4.6 RSMB TV Research #82 £3.9 m National Readership Surveys BMG Research #57 6.7 08# £4.1 GfK IFR #86 £3.7 Grass Roots Group #75 £4.8 Market Probe eDigital #85 £3.8 Carpenter uosdws Lorien Customer Focus # 40 #76 ORC International #33 Kadence UK #81 # 100 £4.1 £2.9 £2.7 £11.9 E3* Double Helix Development #27 £16.4 o Experian Footfall #44 63 Nunwood Group £164 #37 *£10.4 £127.7 IDC #26 £16.9 Added Value #48 *£8.1 Harris Interactive #22 £18.3 The Research Partnership #32 £11.9 * Estimated # Rank Figures in £m 90 = The Planning Shop International 91 = Virtual Surveys (now Join the Dots) 92 = Steer Davies & Gleave 93 = CSM Europe 94 = BPRI THE UK MARKET RESEARCH INDUSTRY IN 2010 Discovery Research 96 = Strathlink/Link Consumer Strategies 97 = 38th Floor 95 Intrepid 99 = JRA Research 100 = Brand Health International 98 %D If you wanted to visualise the UK market research industry, and every agency's place in it, it would look something like this. The image encapsulates the estimated £2.06bn in turnover generated last year by UK-based research companies, all but some 8% of which is accounted for by 100 companies – ranging in size from £2.7m to £160m. %3D %3D Note: box sizes are illustrative TNS Research International #1 Millward Brown # 4 Ipsos Mori #3 AC Nielsen #7 *£80 Gartner #6 IMS Health #8 *£65 £160 *£84 Synovate #9 *£105 Companies outside the top 100 GfK NOP #5 Dunnhumby #2 £64.3 Datamonitor #10 £133.4B £89.5 £57.8 #97 Holden Pearmain #60 RS Consulting #54 £3 #90 #94 #95 #96 Ebiquity #18 SPA Future Thinking #23 IRI Infoscan #14 Mintel #11 £3.5 *£3.1 £3 *£3 £7.1 £6.6 Jigsaw #66 Promar International #70 #92 #93 £17.4 Echo #83 MMR Group # 25 £5.2 *£3.5 *£3.1 #91 *£3.9 Swift #89 £3.5 o 93 £3.5 £21.2 £17.1 Retail Eyes #59 RDSI #69 Opinion Leader #78 Marketing Forrester Sciences Research 93 # 46 £38 ABA Market Research #74 HPI #61 2CV #34 £6.4 BDRC Continental #28 Hall & Partners #17 GfK Retail & Technology #16 #42 Adelphi International #24 £6.7 £5.5 *£4.4 Conquest #67 Truth Marketing Strategies #53 £55.9 ESA The Futures Incite #52 #47 *£5.9 £8.3 *£9.4 £7.2 £11.2 £16.2 £21.3 £23.9 £17.2 Company #58 £8.2 8 Firefish #63 Illuminas #39 Markit Economics Research #45 AGB Nielsen Media Research #35 Maritz Business Research Group #38 £6.7 £7.4 Kantar Media Frost & Sullivan #15 NatCen #13 Euromonitor #12 # 19 Optimisa Aequus #87 £3.6 #41 #68 Northstar #84 £9.5 £10.3 *£11 £5.7 £3.8 £6.3 *£9 £9.7 Gallup Organisation #36 Freshminds #79 PWC Network Research #64 GfK Kynetec # 43 *£20 9 £4.2 International Survey Unit #49 £5 £9.2 £10.6 RL Polk #73 Hay Group Insight #30 Flamingo #29 YouGov #31 ICM Research Group #21 £6.2 *£8 £40.2 £43.5 IFF Research BASES Quadrangle Brainjuicer #62 #50 #56 #51 Insight Research Group #20 £6.4 £7.8 £15.2 £35.8 £7.9 £6.9 *£15 £12.1 £19.4 £19.6 Infographic by Keen as Mustard Marketing mustardmarketing.com [email protected] Twitter: @keenasmustard research. keen as mustard TM Leapfrog Research & Planning #55 The Leadership Factor Experian Hitwise #71 £5.2 £7 #65 Incomes Data Services #72 £6.1 *£5.1 Accent #77 £4.6 RSMB TV Research #82 £3.9 m National Readership Surveys BMG Research #57 6.7 08# £4.1 GfK IFR #86 £3.7 Grass Roots Group #75 £4.8 Market Probe eDigital #85 £3.8 Carpenter uosdws Lorien Customer Focus # 40 #76 ORC International #33 Kadence UK #81 # 100 £4.1 £2.9 £2.7 £11.9 E3* Double Helix Development #27 £16.4 o Experian Footfall #44 63 Nunwood Group £164 #37 *£10.4 £127.7 IDC #26 £16.9 Added Value #48 *£8.1 Harris Interactive #22 £18.3 The Research Partnership #32 £11.9 * Estimated # Rank Figures in £m 90 = The Planning Shop International 91 = Virtual Surveys (now Join the Dots) 92 = Steer Davies & Gleave 93 = CSM Europe 94 = BPRI THE UK MARKET RESEARCH INDUSTRY IN 2010 Discovery Research 96 = Strathlink/Link Consumer Strategies 97 = 38th Floor 95 Intrepid 99 = JRA Research 100 = Brand Health International 98 %D If you wanted to visualise the UK market research industry, and every agency's place in it, it would look something like this. The image encapsulates the estimated £2.06bn in turnover generated last year by UK-based research companies, all but some 8% of which is accounted for by 100 companies – ranging in size from £2.7m to £160m. %3D %3D Note: box sizes are illustrative TNS Research International #1 Millward Brown # 4 Ipsos Mori #3 AC Nielsen #7 *£80 Gartner #6 IMS Health #8 *£65 £160 *£84 Synovate #9 *£105 Companies outside the top 100 GfK NOP #5 Dunnhumby #2 £64.3 Datamonitor #10 £133.4B £89.5 £57.8 #97 Holden Pearmain #60 RS Consulting #54 £3 #90 #94 #95 #96 Ebiquity #18 SPA Future Thinking #23 IRI Infoscan #14 Mintel #11 £3.5 *£3.1 £3 *£3 £7.1 £6.6 Jigsaw #66 Promar International #70 #92 #93 £17.4 Echo #83 MMR Group # 25 £5.2 *£3.5 *£3.1 #91 *£3.9 Swift #89 £3.5 o 93 £3.5 £21.2 £17.1 Retail Eyes #59 RDSI #69 Opinion Leader #78 Marketing Forrester Sciences Research 93 # 46 £38 ABA Market Research #74 HPI #61 2CV #34 £6.4 BDRC Continental #28 Hall & Partners #17 GfK Retail & Technology #16 #42 Adelphi International #24 £6.7 £5.5 *£4.4 Conquest #67 Truth Marketing Strategies #53 £55.9 ESA The Futures Incite #52 #47 *£5.9 £8.3 *£9.4 £7.2 £11.2 £16.2 £21.3 £23.9 £17.2 Company #58 £8.2 8 Firefish #63 Illuminas #39 Markit Economics Research #45 AGB Nielsen Media Research #35 Maritz Business Research Group #38 £6.7 £7.4 Kantar Media Frost & Sullivan #15 NatCen #13 Euromonitor #12 # 19 Optimisa Aequus #87 £3.6 #41 #68 Northstar #84 £9.5 £10.3 *£11 £5.7 £3.8 £6.3 *£9 £9.7 Gallup Organisation #36 Freshminds #79 PWC Network Research #64 GfK Kynetec # 43 *£20 9 £4.2 International Survey Unit #49 £5 £9.2 £10.6 RL Polk #73 Hay Group Insight #30 Flamingo #29 YouGov #31 ICM Research Group #21 £6.2 *£8 £40.2 £43.5 IFF Research BASES Quadrangle Brainjuicer #62 #50 #56 #51 Insight Research Group #20 £6.4 £7.8 £15.2 £35.8 £7.9 £6.9 *£15 £12.1 £19.4 £19.6 Infographic by Keen as Mustard Marketing mustardmarketing.com [email protected] Twitter: @keenasmustard research. keen as mustard TM Leapfrog Research & Planning #55 The Leadership Factor Experian Hitwise #71 £5.2 £7 #65 Incomes Data Services #72 £6.1 *£5.1 Accent #77 £4.6 RSMB TV Research #82 £3.9 m National Readership Surveys BMG Research #57 6.7 08# £4.1 GfK IFR #86 £3.7 Grass Roots Group #75 £4.8 Market Probe eDigital #85 £3.8 Carpenter uosdws Lorien Customer Focus # 40 #76 ORC International #33 Kadence UK #81 # 100 £4.1 £2.9 £2.7 £11.9 E3* Double Helix Development #27 £16.4 o Experian Footfall #44 63 Nunwood Group £164 #37 *£10.4 £127.7 IDC #26 £16.9 Added Value #48 *£8.1 Harris Interactive #22 £18.3 The Research Partnership #32 £11.9 * Estimated # Rank Figures in £m 90 = The Planning Shop International 91 = Virtual Surveys (now Join the Dots) 92 = Steer Davies & Gleave 93 = CSM Europe 94 = BPRI THE UK MARKET RESEARCH INDUSTRY IN 2010 Discovery Research 96 = Strathlink/Link Consumer Strategies 97 = 38th Floor 95 Intrepid 99 = JRA Research 100 = Brand Health International 98 %D If you wanted to visualise the UK market research industry, and every agency's place in it, it would look something like this. The image encapsulates the estimated £2.06bn in turnover generated last year by UK-based research companies, all but some 8% of which is accounted for by 100 companies – ranging in size from £2.7m to £160m. %3D %3D Note: box sizes are illustrative TNS Research International #1 Millward Brown # 4 Ipsos Mori #3 AC Nielsen #7 *£80 Gartner #6 IMS Health #8 *£65 £160 *£84 Synovate #9 *£105 Companies outside the top 100 GfK NOP #5 Dunnhumby #2 £64.3 Datamonitor #10 £133.4B £89.5 £57.8 #97 Holden Pearmain #60 RS Consulting #54 £3 #90 #94 #95 #96 Ebiquity #18 SPA Future Thinking #23 IRI Infoscan #14 Mintel #11 £3.5 *£3.1 £3 *£3 £7.1 £6.6 Jigsaw #66 Promar International #70 #92 #93 £17.4 Echo #83 MMR Group # 25 £5.2 *£3.5 *£3.1 #91 *£3.9 Swift #89 £3.5 o 93 £3.5 £21.2 £17.1 Retail Eyes #59 RDSI #69 Opinion Leader #78 Marketing Forrester Sciences Research 93 # 46 £38 ABA Market Research #74 HPI #61 2CV #34 £6.4 BDRC Continental #28 Hall & Partners #17 GfK Retail & Technology #16 #42 Adelphi International #24 £6.7 £5.5 *£4.4 Conquest #67 Truth Marketing Strategies #53 £55.9 ESA The Futures Incite #52 #47 *£5.9 £8.3 *£9.4 £7.2 £11.2 £16.2 £21.3 £23.9 £17.2 Company #58 £8.2 8 Firefish #63 Illuminas #39 Markit Economics Research #45 AGB Nielsen Media Research #35 Maritz Business Research Group #38 £6.7 £7.4 Kantar Media Frost & Sullivan #15 NatCen #13 Euromonitor #12 # 19 Optimisa Aequus #87 £3.6 #41 #68 Northstar #84 £9.5 £10.3 *£11 £5.7 £3.8 £6.3 *£9 £9.7 Gallup Organisation #36 Freshminds #79 PWC Network Research #64 GfK Kynetec # 43 *£20 9 £4.2 International Survey Unit #49 £5 £9.2 £10.6 RL Polk #73 Hay Group Insight #30 Flamingo #29 YouGov #31 ICM Research Group #21 £6.2 *£8 £40.2 £43.5 IFF Research BASES Quadrangle Brainjuicer #62 #50 #56 #51 Insight Research Group #20 £6.4 £7.8 £15.2 £35.8 £7.9 £6.9 *£15 £12.1 £19.4 £19.6 Infographic by Keen as Mustard Marketing mustardmarketing.com [email protected] Twitter: @keenasmustard research. keen as mustard TM Leapfrog Research & Planning #55 The Leadership Factor Experian Hitwise #71 £5.2 £7 #65 Incomes Data Services #72 £6.1 *£5.1 Accent #77 £4.6 RSMB TV Research #82 £3.9 m National Readership Surveys BMG Research #57 6.7 08# £4.1 GfK IFR #86 £3.7 Grass Roots Group #75 £4.8 Market Probe eDigital #85 £3.8 Carpenter uosdws Lorien Customer Focus # 40 #76 ORC International #33 Kadence UK #81 # 100 £4.1 £2.9 £2.7 £11.9 E3* Double Helix Development #27 £16.4 o Experian Footfall #44 63 Nunwood Group £164 #37 *£10.4 £127.7 IDC #26 £16.9 Added Value #48 *£8.1 Harris Interactive #22 £18.3 The Research Partnership #32 £11.9 * Estimated # Rank Figures in £m 90 = The Planning Shop International 91 = Virtual Surveys (now Join the Dots) 92 = Steer Davies & Gleave 93 = CSM Europe 94 = BPRI THE UK MARKET RESEARCH INDUSTRY IN 2010 Discovery Research 96 = Strathlink/Link Consumer Strategies 97 = 38th Floor 95 Intrepid 99 = JRA Research 100 = Brand Health International 98 %D If you wanted to visualise the UK market research industry, and every agency's place in it, it would look something like this. The image encapsulates the estimated £2.06bn in turnover generated last year by UK-based research companies, all but some 8% of which is accounted for by 100 companies – ranging in size from £2.7m to £160m. %3D %3D Note: box sizes are illustrative TNS Research International #1 Millward Brown # 4 Ipsos Mori #3 AC Nielsen #7 *£80 Gartner #6 IMS Health #8 *£65 £160 *£84 Synovate #9 *£105 Companies outside the top 100 GfK NOP #5 Dunnhumby #2 £64.3 Datamonitor #10 £133.4B £89.5 £57.8 #97 Holden Pearmain #60 RS Consulting #54 £3 #90 #94 #95 #96 Ebiquity #18 SPA Future Thinking #23 IRI Infoscan #14 Mintel #11 £3.5 *£3.1 £3 *£3 £7.1 £6.6 Jigsaw #66 Promar International #70 #92 #93 £17.4 Echo #83 MMR Group # 25 £5.2 *£3.5 *£3.1 #91 *£3.9 Swift #89 £3.5 o 93 £3.5 £21.2 £17.1 Retail Eyes #59 RDSI #69 Opinion Leader #78 Marketing Forrester Sciences Research 93 # 46 £38 ABA Market Research #74 HPI #61 2CV #34 £6.4 BDRC Continental #28 Hall & Partners #17 GfK Retail & Technology #16 #42 Adelphi International #24 £6.7 £5.5 *£4.4 Conquest #67 Truth Marketing Strategies #53 £55.9 ESA The Futures Incite #52 #47 *£5.9 £8.3 *£9.4 £7.2 £11.2 £16.2 £21.3 £23.9 £17.2 Company #58 £8.2 8 Firefish #63 Illuminas #39 Markit Economics Research #45 AGB Nielsen Media Research #35 Maritz Business Research Group #38 £6.7 £7.4 Kantar Media Frost & Sullivan #15 NatCen #13 Euromonitor #12 # 19 Optimisa Aequus #87 £3.6 #41 #68 Northstar #84 £9.5 £10.3 *£11 £5.7 £3.8 £6.3 *£9 £9.7 Gallup Organisation #36 Freshminds #79 PWC Network Research #64 GfK Kynetec # 43 *£20 9 £4.2 International Survey Unit #49 £5 £9.2 £10.6 RL Polk #73 Hay Group Insight #30 Flamingo #29 YouGov #31 ICM Research Group #21 £6.2 *£8 £40.2 £43.5 IFF Research BASES Quadrangle Brainjuicer #62 #50 #56 #51 Insight Research Group #20 £6.4 £7.8 £15.2 £35.8 £7.9 £6.9 *£15 £12.1 £19.4 £19.6 Infographic by Keen as Mustard Marketing mustardmarketing.com [email protected] Twitter: @keenasmustard research. keen as mustard TM Leapfrog Research & Planning #55 The Leadership Factor Experian Hitwise #71 £5.2 £7 #65 Incomes Data Services #72 £6.1 *£5.1 Accent #77 £4.6 RSMB TV Research #82 £3.9 m National Readership Surveys BMG Research #57 6.7 08# £4.1 GfK IFR #86 £3.7 Grass Roots Group #75 £4.8 Market Probe eDigital #85 £3.8 Carpenter uosdws Lorien Customer Focus # 40 #76 ORC International #33 Kadence UK #81 # 100 £4.1 £2.9 £2.7 £11.9 E3* Double Helix Development #27 £16.4 o Experian Footfall #44 63 Nunwood Group £164 #37 *£10.4 £127.7 IDC #26 £16.9 Added Value #48 *£8.1 Harris Interactive #22 £18.3 The Research Partnership #32 £11.9