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UK Advertising Rich List

UK Advertising Rich List Using the latest figures available, the UK Advertising Rich List 2012 visualises the billings of our top twenty media and creative agencies. For comparison, it also includes the annual fee income of the top twenty digital agencies. The list begins with the top six holding groups, which own many of the companies in these industries. The total annual UK billings of each sector and the total annual UK digital fee income are indicated by the grey circles. All pound figures are in millions. Holding Groups Publicis Groupe Aegis £942.2 Omnicom £1194.3 £1040.9 WPP Interpublic £334.1 Havas £2554.9 £333.2 Media Agencies WPP Publicis Omnicom Aegis Interpublic Media Com Zenith OMD Carat UM £1051.37 Optimedia £665.94 £717.09 £656.43 London £167.33 Starcom (MediaVest Group) £474.83 Mindshare PHD Vizeum Initiative £668.82 £238.24 £231.56 £166.72 Havas MEC UK Walker Media Rocket Feather £662.69 £277.02 £64.57 Brooksbank £54.17 MPG Media Contacts Maxus Media Vest £218.2 £153.42 £123.01 Arena Media Briliant Media £89.15 £151.63 All Response Media £59.74 Annual Billings £6891.93 Creative Agencies WPP Publicis Omnicom Aegis Interpublic Leo Burnett £232.11 CHI&Partners Abbott Mead WCRS&Co McCann Erickson £184.73 Vickers BBDO £174.03 £275.74 £388.68 Havas JWT London M&C Saatchi TBWA London £180.25 £211.42 £141.55 Euro RSCG London £199.42 Ogilvy&Mather Advertising £175.32 Saatchi& Saatchi Independent £169.21 Grey London £126.37 Bartle Bogle Hegarty £163.7 DLKW Lowe £227.95 The Red Brick Road Mother London £150.09 £164.85 Publicis £145.47 VCCP £121.71 Fallon London £119.81 Other Rainey Kelly Campbell Roalfe/Y&R £274.98 Annual Billings £3827.39 Digital Agencies WPP WPP/other Publicis Independent Publicis Chemistry £27 SapientNitro £91.6 G2 Joshua Wunderman £15.08 £34.9 Omnicom Aegis Other LBi/Bigmouthmedia £88.08 glue isobar £16.05 EMC Consulting £60.7 RAPP Detica £22.06 £28.73 Proximity London £22.5 20:20 Agency £34.49 gyro £14.9 TBG Digital £26.3 iris Digital £23.71 Tullo Marshall Warren £13.23 CACI TWA/Londdon £20.7 £12.28 Salmon Limited £18.9 Javelin Group £I TH_NK £13.42 Annual Digital Fee Income £601.72 Sources: campaign THEDMUM Produced by: NEO MAMMALIAN STUDIOS

UK Advertising Rich List

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The UK advertising rich list 2012 visualises the billings of the top 20 UK media, creative and digital agencies.

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