Twitter Practices of the Top Shopify Stores

TWITTER PRACTICES OF THE TOP IS shopify STORES- 90.4% of the top shopify stores tweet at least once everyday. Numbers of followers 2.7% stores have >1m 26% stores have <10K 24.4% stores have 100-999K 15.6% stores have 10-19K 13% stores have 50-99K 18.3% stores have 20-49K Verticals of the stores analysed Travel goods Apparel & Accessories Books Food & Drink Jewelry Home & Consumer Sports Decor electronics Top tweeted words help Sorry checkve gift watch Top hashtags #christmas #nye #tbt #holiday # win #charliehebdo Top linked domains You Tube instagram.com youtube.com twitter.com vimeo.com facebook.com Most used URL shorteners bit.ly ow.ly goo.gl buff.ly tinyurl.com Percentage of total traffic via twitter 4% of stores have traffic ranging from 4% to 10% 28% of stores have traffic ranging from 1% to 4% 68% of stores have traffic ranging fro m 0% to 1% Daily tweet frequency* *This Includes replies and retweets 39.1% 25.2% 24.4% 9.6% 1.7% tweets <1 1-3 4-9 10-25 >25 Minimal twitter Moderate Active twitter presence presence 21.7% of stores tweet between DAA - 12PA 18.1% of users retweet between 10PA - 12AA 20.9% of users favorite between 8.30PA - {0.30PM Stores with active twitter presence (Average tweets per day - 21.7) Sent tweets Percentage of traffic to these Tweets Re-tweets Replies stores via twitter 14% 2.1% 13% 73% Average Average #hashtags Average Average tweets with links @mentions tweets with per tweets per tweets media 0.45 0.34 0.74 0.43 User engagement with tweets Re-tweets Favorites 95.7% 96.8% 65% 66.8% 61.6% 66.4% 55.4% 49.3% 10 - 12 13 - 20 21 - 45 > 45 tweets tweets tweets tweets Stores with moderate twitter presence (Average tweets per day - 6) Percentage of traffic to these Sent tweets Tweets Re-tweets Replies stores via twitter 1.1% 27% 58% 15% Average Average Average #hashtags Average tweets with tweets with links @ mentions per tweets per tweets media 0.6 0.33 0.58 0.32 User engagement with tweets Re-tweets Favorites 53% 50% 52.1% 45% 41% 39.3% 4 - 5 6 - 7 8 - 9 tweets tweets tweets Stores with minimal twitter presence (Average tweets per day - 1.7) Percentage of traffic to these Sent tweets Tweets Re-tweets Replies stores via twitter 0.4% 27% 59% 14% Average Average Average Average #hashtags tweets with links @mentions twe ets with per tweets per tweets media 0.5 0.4 0.6 0.3 User engagement with tweets Re-tweets Favorites 40% 38.4% 38.2% 41.4% 36% 31.6% 16.2% 16.4% 2 3 tweets tweets tweets tweets A study conducted by Mine What Product Analytics for eCommerce. % of top shopify stores