TV Advertising vs Online Advertising

advertising in the us

television vs online

total spending in 2011

tv spend up 4.5% 71.8 billion

online spend up 21.7 percent previous year $32 billion

potential reach

from watching tv- 283,302,000

internet- 211,633,000

usage per day

tv 5 hrs 6 min

internet 1 hr 0 min

overlap of tv and tablets

percent of consumers who did following on tablets while watching tv

looking up info related to tv program

female 40%

male 45%

looked up product they saw in ad

female 28%

male 30%

who's watching tv vs web

age 2-11 110:23 tv 5:21 computer

age 12-17 101:06 tv 10:21 computer

age 18-21 117:44 tv 31:31 computer

age 25-34 136:28 tv 37:07 computer

age 35-49 159:03 tv 36:08 computer

age 50-64 195:08 tv 34:41 computer

65+ 220:22 tv, 25:08 computer

which source is trusted more?

tv news

male 49.9%

female 38.4%

internet only news

male 10.2%

15.9% female

advantages of advertising


reaches a broader demographic

higher conversion rates

builds awareness and interest faster

providers greater sense of privacy


less expensive

can be personalized

more accessible

strong campaign tracking and analytics

biggest advertisers in tv

1. at and t

2. verizon

3. geico

4. state farm

5. direct tv

biggest advertisers in google ad words

1. lowes

2. amazon

3. the home depot

4. university of phoenix

5. state farm

looking to advertise on tv? get your free media buying consultation

TV Advertising vs Online Advertising

shared by JeffOxford on Dec 13, 2012 in Business


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1 comment

Shows all the advantages and disadvantages of online advertising vs TV advertising. Compares total ad spend, usage data for each medium, demographic data, and other interesting information for marketers.
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Category: Business


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