The True ROI of Mobile Sales Apps [Infographic]

The True ROI of MOBILE SALES APPS SALES TEAMS AND ORGANIZATIONS ARE ALREADY USING MOBILE... 71.8% 70% of sales teams will access sales information via mobile devices. Usage is going beyond data access to include technology guided selling support. The adoption of mobile technologies within sales organizations has grown to nearly 70%. BUT MANY AREN'T REALIZING FULL ROI SALES REP USAGE OF TABLETS View Email/Calendar/Sync 92% Of the thousands of organizations that have adopted tablets, less than half use them for presentations or for accessing sales content and tools. CRM Data Access 60% Access Sales Content & Tools 42% Product Presentation 40% This gap in utilization relates directly to the features of a sales app. Á great app will make it easy for salespeople to find what they need, when they need it, simplifying the sales process. Needs Analysis 16% Proposal Generation 13% Configuration, Price, Quote ]11% Signature Capture 7% QUANTIFYING ROI WITH KPIS Benefits Costs Efficiency Effectiveness Error Reduction $. -Concept -Development -T esting Spatesns -Hardware Reduction -Paper & Printing -Reduced Visits -Internal Communications -Real-Time Business Intelligence -Idle Time Use -Process Transformation -Increased Revenue -Operational Improvement -Reduced Cycle Times -Direct Data Entry -Automated Inventory Control |-Automated Processes -Always Up-to-Date Information -Infrastructure -Management -Data Čosts -Support -Training TCO Total Benefit HOW CAN APP DATA ROOM HELP? Process transformation: CRM integration, marketing analytics Putting multi-media into every call increases customer engagement Projecting your corporate brand into every sales call Marketing working more closely with sales via analytics Higher sales engagement Effectiveness Always have up-to-date materials in the field - instantly Forms flow improved Improved compliance through automation, validation, and monitoring Simplifying sales tools Error Reduction Efficiencies Call and setup times are greatly reduced Electronic distribution of sales materials saves marketing and sales time Electronic forms vs. paper forms processing saves time Save money and paper by not printing materials New metrics: media use, follow-up, rep usage comparisons indicate engagement Eliminating communications barriers between sales and marketing Standardization of sales presentations drive consistency and high quality Increased lead generation at trade shows via Lead Capture feature Sources: App Data Room Whitepaper: Looking At ROI for You Mobile Sales App Garner Group 2014 Sales 2.0 Conference, 2014 2014 CSO Insights Sales Performance Optimization Study E APP DATA ROOM"