TradeMarks: Brussels Model

TradéMarks Positioning Your Association for Policy Success Brussels TradeMarks Model – in Brussels, lobbying, membership mobilization, multi-party relationships and multilateral impact have the greatest influence on an association's perceived public policy effectiveness CHARACTERISTIC IMPACT CHARACTERISTIC STATEMENT Lobbying Has effective lobbying representation and builds direct relationships with policymakers 10.0% Members actively support the association's positions and mobilize to directly contact policymakers Membership Mobilization 8.5% Multi Party Relationships Works effectively and is viewed favorably by policymakers from across the political spectrum 8.1% Multilateral Impact 8.1% Works effectively across the Council, Commission, and Parliament Industry Reputation Steward 7.7% Protects the reputation of the industry it represents Local Impact 7.4% Impacts policy in individual member states Balances the interests of corporate members as well as national Pan European Voice 6.6% associations across all member states Unified Voice 6.2% Represents the voice of the entire industry and the interests of all of its members Sponsors events and conferences that help create substantive dialogue-if not a unified voice-for the industry Events 6.1% Produces accurate and reliable information, including new research and data, to help inform policy Information Resource 6.0% Promotes high standards in the industry it represents by establishing and enforcing industry codes of conduct Self-Regulation 5.9% Coalition Building 5.7% Builds effective coalitions with other groups on issues Media Relations 5.3% Attracts positive media coverage for the industry and its issues Mobilizes grassroots campaigns to influence policy and legislation Grassroots 4.3% Uses current technology, including online and social media, to communicate and engage with key audiences Social Media 4.1% Characteristics are listed in order of impact, according to our survey. Copyright 2013 APCO Worldwide, Inc. trademarks.apcoworldwide.com