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Trade show displays

TRADE SHOW DISPLAYS. Exhibiting eye-catching way requires a lot of hard work and skill. Professionals that build, transport, and store trade show booths are equipped with invaluable experience an outstanding sense of architecture. Non-verbal communication plays a in the most Trade shows are an The type and color scheme of the products on display opportunity for exhibiting various products and services, grabbing the attention of visiting clients. The personality of your company is communicated to a visitor from as well as the nature of the company play a major role in designing exhibits at trade shows. Modular display systems usually act as stand-alone banners, and and expertise along with the first encounter through major role in creating first impression, and attendees must know they can communication and interaction: they can meet every specific display requirement of your company in an artful way. what you're selling is you. trust you. REASONS TO EXHIBIT A TRADE SHOW DISPLAY Almost all the major companies have their own types of show style. The main reasons for exhibitors to deploy a display are: Increasing sales and reinforcing market share Positioning the company and its brand and products Increasing share of customers and introducing new products ATTENDEES FACTS 76% 59% of those who attend trade shows yet have selected the vendors before entering the trade show space. of all the attendees buy goods after the show is over. only 20% of exhibitors follow up on the leads they generated, often resulting in a boost in future sales. TYPES OF TRADE SHOW DISPLAYS Tabletop displays Small metal frame work which can be dismantled into a carrying case. Use of fasteners, magnets and velcros. Little or no on site support labor. Panel & Frame Systems Aluminium frame works with hundreds of available parts They require the service of an on site labor force 8 Custom exhibit Based upon the design, brand and needs of the exhibitor, usually these exhibits incorporate hard wall panels to create separated stages. 2 Table covers Allowing the exhibitor to use the table as a branding opportunity. Pipe & Drape They require the service of an on site labor force. Metal frame supported by base plates. No weight can be hung. Exhibitors can use these as a backdrop for their own display pieces. Pop-up Displays Displays which use a flexible graphic panel attached to a roller. Used individually, or in series. Usually very lightweight, often curved in shape. 5) Banner stands One large graphic in a standing frame. Some models come with detachable graphics and lights. Common and lightweight. 6 Modular exhibits Standardized basic structure (metal frame or panel construction). Tipically reconfigurable into ever new layouts. Usually very lightweight. STANDARD SIZES 3 m X 3 m 10 ft X 10 ft (and multiples) (and multiples) Typical booth size in North America Typical booth size in Europe and Asia STANDARD CONFIGURATIONS Linear booth Split-Island Exhibit It shares Peninsula Island Exhibit Aisles on all 4 sides, usually 20 ft x 20 ft or larger Exhibit Aisles on 3 sides, usually 20 ft x 20 ft or larger Exhibit boots on either side a common backwall with another peninsula Booth RENTAL, USED AND INVENTORY EXHIBIT Rental can be an alternative financial strategy against purchasing: lower initial costs and great flexibility In Asian market, raw materials and labor are priced such that rental is rarely competitive. More, used exhibits are old and sometimes worn. ADVERTISING LAG: DECAY EFFECT 1000 • Advertising tries to expand consumption both by reminding and teaching news about your product. 900 800 700 • Each new exposure to advertising buids awareness and this awareness will be higher if there have been recent and multiple exposures. 600 500 400 • But repetition generates a delayed decay effect. The lagged effect of advertising on consumers equals to the fall of their interest in the given product. saturation threshold 300 200 100 100 300 500 700 900 • As an important element of marketing-mix models, decay effect in advertising causes a progressively lesser effect on demand increase. This is advertising saturation. Gross Rating Point when the typical increasing • Saturation occurs above a certain threshold level. LOGO HERE This is why it's important to maximize the effect on consumer with few but accurate messages, vehiculated by your trade show displays. Consumer Awareness TRADE SHOW DISPLAYS. Exhibiting eye-catching way requires a lot of hard work and skill. Professionals that build, transport, and store trade show booths are equipped with invaluable experience an outstanding sense of architecture. Non-verbal communication plays a in the most Trade shows are an The type and color scheme of the products on display opportunity for exhibiting various products and services, grabbing the attention of visiting clients. The personality of your company is communicated to a visitor from as well as the nature of the company play a major role in designing exhibits at trade shows. Modular display systems usually act as stand-alone banners, and and expertise along with the first encounter through major role in creating first impression, and attendees must know they can communication and interaction: they can meet every specific display requirement of your company in an artful way. what you're selling is you. trust you. REASONS TO EXHIBIT A TRADE SHOW DISPLAY Almost all the major companies have their own types of show style. The main reasons for exhibitors to deploy a display are: Increasing sales and reinforcing market share Positioning the company and its brand and products Increasing share of customers and introducing new products ATTENDEES FACTS 76% 59% of those who attend trade shows yet have selected the vendors before entering the trade show space. of all the attendees buy goods after the show is over. only 20% of exhibitors follow up on the leads they generated, often resulting in a boost in future sales. TYPES OF TRADE SHOW DISPLAYS Tabletop displays Small metal frame work which can be dismantled into a carrying case. Use of fasteners, magnets and velcros. Little or no on site support labor. Panel & Frame Systems Aluminium frame works with hundreds of available parts They require the service of an on site labor force 8 Custom exhibit Based upon the design, brand and needs of the exhibitor, usually these exhibits incorporate hard wall panels to create separated stages. 2 Table covers Allowing the exhibitor to use the table as a branding opportunity. Pipe & Drape They require the service of an on site labor force. Metal frame supported by base plates. No weight can be hung. Exhibitors can use these as a backdrop for their own display pieces. Pop-up Displays Displays which use a flexible graphic panel attached to a roller. Used individually, or in series. Usually very lightweight, often curved in shape. 5) Banner stands One large graphic in a standing frame. Some models come with detachable graphics and lights. Common and lightweight. 6 Modular exhibits Standardized basic structure (metal frame or panel construction). Tipically reconfigurable into ever new layouts. Usually very lightweight. STANDARD SIZES 3 m X 3 m 10 ft X 10 ft (and multiples) (and multiples) Typical booth size in North America Typical booth size in Europe and Asia STANDARD CONFIGURATIONS Linear booth Split-Island Exhibit It shares Peninsula Island Exhibit Aisles on all 4 sides, usually 20 ft x 20 ft or larger Exhibit Aisles on 3 sides, usually 20 ft x 20 ft or larger Exhibit boots on either side a common backwall with another peninsula Booth RENTAL, USED AND INVENTORY EXHIBIT Rental can be an alternative financial strategy against purchasing: lower initial costs and great flexibility In Asian market, raw materials and labor are priced such that rental is rarely competitive. More, used exhibits are old and sometimes worn. ADVERTISING LAG: DECAY EFFECT 1000 • Advertising tries to expand consumption both by reminding and teaching news about your product. 900 800 700 • Each new exposure to advertising buids awareness and this awareness will be higher if there have been recent and multiple exposures. 600 500 400 • But repetition generates a delayed decay effect. The lagged effect of advertising on consumers equals to the fall of their interest in the given product. saturation threshold 300 200 100 100 300 500 700 900 • As an important element of marketing-mix models, decay effect in advertising causes a progressively lesser effect on demand increase. This is advertising saturation. Gross Rating Point when the typical increasing • Saturation occurs above a certain threshold level. LOGO HERE This is why it's important to maximize the effect on consumer with few but accurate messages, vehiculated by your trade show displays. Consumer Awareness TRADE SHOW DISPLAYS. Exhibiting eye-catching way requires a lot of hard work and skill. Professionals that build, transport, and store trade show booths are equipped with invaluable experience an outstanding sense of architecture. Non-verbal communication plays a in the most Trade shows are an The type and color scheme of the products on display opportunity for exhibiting various products and services, grabbing the attention of visiting clients. The personality of your company is communicated to a visitor from as well as the nature of the company play a major role in designing exhibits at trade shows. Modular display systems usually act as stand-alone banners, and and expertise along with the first encounter through major role in creating first impression, and attendees must know they can communication and interaction: they can meet every specific display requirement of your company in an artful way. what you're selling is you. trust you. REASONS TO EXHIBIT A TRADE SHOW DISPLAY Almost all the major companies have their own types of show style. The main reasons for exhibitors to deploy a display are: Increasing sales and reinforcing market share Positioning the company and its brand and products Increasing share of customers and introducing new products ATTENDEES FACTS 76% 59% of those who attend trade shows yet have selected the vendors before entering the trade show space. of all the attendees buy goods after the show is over. only 20% of exhibitors follow up on the leads they generated, often resulting in a boost in future sales. TYPES OF TRADE SHOW DISPLAYS Tabletop displays Small metal frame work which can be dismantled into a carrying case. Use of fasteners, magnets and velcros. Little or no on site support labor. Panel & Frame Systems Aluminium frame works with hundreds of available parts They require the service of an on site labor force 8 Custom exhibit Based upon the design, brand and needs of the exhibitor, usually these exhibits incorporate hard wall panels to create separated stages. 2 Table covers Allowing the exhibitor to use the table as a branding opportunity. Pipe & Drape They require the service of an on site labor force. Metal frame supported by base plates. No weight can be hung. Exhibitors can use these as a backdrop for their own display pieces. Pop-up Displays Displays which use a flexible graphic panel attached to a roller. Used individually, or in series. Usually very lightweight, often curved in shape. 5) Banner stands One large graphic in a standing frame. Some models come with detachable graphics and lights. Common and lightweight. 6 Modular exhibits Standardized basic structure (metal frame or panel construction). Tipically reconfigurable into ever new layouts. Usually very lightweight. STANDARD SIZES 3 m X 3 m 10 ft X 10 ft (and multiples) (and multiples) Typical booth size in North America Typical booth size in Europe and Asia STANDARD CONFIGURATIONS Linear booth Split-Island Exhibit It shares Peninsula Island Exhibit Aisles on all 4 sides, usually 20 ft x 20 ft or larger Exhibit Aisles on 3 sides, usually 20 ft x 20 ft or larger Exhibit boots on either side a common backwall with another peninsula Booth RENTAL, USED AND INVENTORY EXHIBIT Rental can be an alternative financial strategy against purchasing: lower initial costs and great flexibility In Asian market, raw materials and labor are priced such that rental is rarely competitive. More, used exhibits are old and sometimes worn. ADVERTISING LAG: DECAY EFFECT 1000 • Advertising tries to expand consumption both by reminding and teaching news about your product. 900 800 700 • Each new exposure to advertising buids awareness and this awareness will be higher if there have been recent and multiple exposures. 600 500 400 • But repetition generates a delayed decay effect. The lagged effect of advertising on consumers equals to the fall of their interest in the given product. saturation threshold 300 200 100 100 300 500 700 900 • As an important element of marketing-mix models, decay effect in advertising causes a progressively lesser effect on demand increase. This is advertising saturation. Gross Rating Point when the typical increasing • Saturation occurs above a certain threshold level. LOGO HERE This is why it's important to maximize the effect on consumer with few but accurate messages, vehiculated by your trade show displays. Consumer Awareness TRADE SHOW DISPLAYS. Exhibiting eye-catching way requires a lot of hard work and skill. Professionals that build, transport, and store trade show booths are equipped with invaluable experience an outstanding sense of architecture. Non-verbal communication plays a in the most Trade shows are an The type and color scheme of the products on display opportunity for exhibiting various products and services, grabbing the attention of visiting clients. The personality of your company is communicated to a visitor from as well as the nature of the company play a major role in designing exhibits at trade shows. Modular display systems usually act as stand-alone banners, and and expertise along with the first encounter through major role in creating first impression, and attendees must know they can communication and interaction: they can meet every specific display requirement of your company in an artful way. what you're selling is you. trust you. REASONS TO EXHIBIT A TRADE SHOW DISPLAY Almost all the major companies have their own types of show style. The main reasons for exhibitors to deploy a display are: Increasing sales and reinforcing market share Positioning the company and its brand and products Increasing share of customers and introducing new products ATTENDEES FACTS 76% 59% of those who attend trade shows yet have selected the vendors before entering the trade show space. of all the attendees buy goods after the show is over. only 20% of exhibitors follow up on the leads they generated, often resulting in a boost in future sales. TYPES OF TRADE SHOW DISPLAYS Tabletop displays Small metal frame work which can be dismantled into a carrying case. Use of fasteners, magnets and velcros. Little or no on site support labor. Panel & Frame Systems Aluminium frame works with hundreds of available parts They require the service of an on site labor force 8 Custom exhibit Based upon the design, brand and needs of the exhibitor, usually these exhibits incorporate hard wall panels to create separated stages. 2 Table covers Allowing the exhibitor to use the table as a branding opportunity. Pipe & Drape They require the service of an on site labor force. Metal frame supported by base plates. No weight can be hung. Exhibitors can use these as a backdrop for their own display pieces. Pop-up Displays Displays which use a flexible graphic panel attached to a roller. Used individually, or in series. Usually very lightweight, often curved in shape. 5) Banner stands One large graphic in a standing frame. Some models come with detachable graphics and lights. Common and lightweight. 6 Modular exhibits Standardized basic structure (metal frame or panel construction). Tipically reconfigurable into ever new layouts. Usually very lightweight. STANDARD SIZES 3 m X 3 m 10 ft X 10 ft (and multiples) (and multiples) Typical booth size in North America Typical booth size in Europe and Asia STANDARD CONFIGURATIONS Linear booth Split-Island Exhibit It shares Peninsula Island Exhibit Aisles on all 4 sides, usually 20 ft x 20 ft or larger Exhibit Aisles on 3 sides, usually 20 ft x 20 ft or larger Exhibit boots on either side a common backwall with another peninsula Booth RENTAL, USED AND INVENTORY EXHIBIT Rental can be an alternative financial strategy against purchasing: lower initial costs and great flexibility In Asian market, raw materials and labor are priced such that rental is rarely competitive. More, used exhibits are old and sometimes worn. ADVERTISING LAG: DECAY EFFECT 1000 • Advertising tries to expand consumption both by reminding and teaching news about your product. 900 800 700 • Each new exposure to advertising buids awareness and this awareness will be higher if there have been recent and multiple exposures. 600 500 400 • But repetition generates a delayed decay effect. The lagged effect of advertising on consumers equals to the fall of their interest in the given product. saturation threshold 300 200 100 100 300 500 700 900 • As an important element of marketing-mix models, decay effect in advertising causes a progressively lesser effect on demand increase. This is advertising saturation. Gross Rating Point when the typical increasing • Saturation occurs above a certain threshold level. LOGO HERE This is why it's important to maximize the effect on consumer with few but accurate messages, vehiculated by your trade show displays. Consumer Awareness TRADE SHOW DISPLAYS. Exhibiting eye-catching way requires a lot of hard work and skill. Professionals that build, transport, and store trade show booths are equipped with invaluable experience an outstanding sense of architecture. Non-verbal communication plays a in the most Trade shows are an The type and color scheme of the products on display opportunity for exhibiting various products and services, grabbing the attention of visiting clients. The personality of your company is communicated to a visitor from as well as the nature of the company play a major role in designing exhibits at trade shows. Modular display systems usually act as stand-alone banners, and and expertise along with the first encounter through major role in creating first impression, and attendees must know they can communication and interaction: they can meet every specific display requirement of your company in an artful way. what you're selling is you. trust you. REASONS TO EXHIBIT A TRADE SHOW DISPLAY Almost all the major companies have their own types of show style. The main reasons for exhibitors to deploy a display are: Increasing sales and reinforcing market share Positioning the company and its brand and products Increasing share of customers and introducing new products ATTENDEES FACTS 76% 59% of those who attend trade shows yet have selected the vendors before entering the trade show space. of all the attendees buy goods after the show is over. only 20% of exhibitors follow up on the leads they generated, often resulting in a boost in future sales. TYPES OF TRADE SHOW DISPLAYS Tabletop displays Small metal frame work which can be dismantled into a carrying case. Use of fasteners, magnets and velcros. Little or no on site support labor. Panel & Frame Systems Aluminium frame works with hundreds of available parts They require the service of an on site labor force 8 Custom exhibit Based upon the design, brand and needs of the exhibitor, usually these exhibits incorporate hard wall panels to create separated stages. 2 Table covers Allowing the exhibitor to use the table as a branding opportunity. Pipe & Drape They require the service of an on site labor force. Metal frame supported by base plates. No weight can be hung. Exhibitors can use these as a backdrop for their own display pieces. Pop-up Displays Displays which use a flexible graphic panel attached to a roller. Used individually, or in series. Usually very lightweight, often curved in shape. 5) Banner stands One large graphic in a standing frame. Some models come with detachable graphics and lights. Common and lightweight. 6 Modular exhibits Standardized basic structure (metal frame or panel construction). Tipically reconfigurable into ever new layouts. Usually very lightweight. STANDARD SIZES 3 m X 3 m 10 ft X 10 ft (and multiples) (and multiples) Typical booth size in North America Typical booth size in Europe and Asia STANDARD CONFIGURATIONS Linear booth Split-Island Exhibit It shares Peninsula Island Exhibit Aisles on all 4 sides, usually 20 ft x 20 ft or larger Exhibit Aisles on 3 sides, usually 20 ft x 20 ft or larger Exhibit boots on either side a common backwall with another peninsula Booth RENTAL, USED AND INVENTORY EXHIBIT Rental can be an alternative financial strategy against purchasing: lower initial costs and great flexibility In Asian market, raw materials and labor are priced such that rental is rarely competitive. More, used exhibits are old and sometimes worn. ADVERTISING LAG: DECAY EFFECT 1000 • Advertising tries to expand consumption both by reminding and teaching news about your product. 900 800 700 • Each new exposure to advertising buids awareness and this awareness will be higher if there have been recent and multiple exposures. 600 500 400 • But repetition generates a delayed decay effect. The lagged effect of advertising on consumers equals to the fall of their interest in the given product. saturation threshold 300 200 100 100 300 500 700 900 • As an important element of marketing-mix models, decay effect in advertising causes a progressively lesser effect on demand increase. This is advertising saturation. Gross Rating Point when the typical increasing • Saturation occurs above a certain threshold level. LOGO HERE This is why it's important to maximize the effect on consumer with few but accurate messages, vehiculated by your trade show displays. Consumer Awareness TRADE SHOW DISPLAYS. Exhibiting eye-catching way requires a lot of hard work and skill. Professionals that build, transport, and store trade show booths are equipped with invaluable experience an outstanding sense of architecture. Non-verbal communication plays a in the most Trade shows are an The type and color scheme of the products on display opportunity for exhibiting various products and services, grabbing the attention of visiting clients. The personality of your company is communicated to a visitor from as well as the nature of the company play a major role in designing exhibits at trade shows. Modular display systems usually act as stand-alone banners, and and expertise along with the first encounter through major role in creating first impression, and attendees must know they can communication and interaction: they can meet every specific display requirement of your company in an artful way. what you're selling is you. trust you. REASONS TO EXHIBIT A TRADE SHOW DISPLAY Almost all the major companies have their own types of show style. The main reasons for exhibitors to deploy a display are: Increasing sales and reinforcing market share Positioning the company and its brand and products Increasing share of customers and introducing new products ATTENDEES FACTS 76% 59% of those who attend trade shows yet have selected the vendors before entering the trade show space. of all the attendees buy goods after the show is over. only 20% of exhibitors follow up on the leads they generated, often resulting in a boost in future sales. TYPES OF TRADE SHOW DISPLAYS Tabletop displays Small metal frame work which can be dismantled into a carrying case. Use of fasteners, magnets and velcros. Little or no on site support labor. Panel & Frame Systems Aluminium frame works with hundreds of available parts They require the service of an on site labor force 8 Custom exhibit Based upon the design, brand and needs of the exhibitor, usually these exhibits incorporate hard wall panels to create separated stages. 2 Table covers Allowing the exhibitor to use the table as a branding opportunity. Pipe & Drape They require the service of an on site labor force. Metal frame supported by base plates. No weight can be hung. Exhibitors can use these as a backdrop for their own display pieces. Pop-up Displays Displays which use a flexible graphic panel attached to a roller. Used individually, or in series. Usually very lightweight, often curved in shape. 5) Banner stands One large graphic in a standing frame. Some models come with detachable graphics and lights. Common and lightweight. 6 Modular exhibits Standardized basic structure (metal frame or panel construction). Tipically reconfigurable into ever new layouts. Usually very lightweight. STANDARD SIZES 3 m X 3 m 10 ft X 10 ft (and multiples) (and multiples) Typical booth size in North America Typical booth size in Europe and Asia STANDARD CONFIGURATIONS Linear booth Split-Island Exhibit It shares Peninsula Island Exhibit Aisles on all 4 sides, usually 20 ft x 20 ft or larger Exhibit Aisles on 3 sides, usually 20 ft x 20 ft or larger Exhibit boots on either side a common backwall with another peninsula Booth RENTAL, USED AND INVENTORY EXHIBIT Rental can be an alternative financial strategy against purchasing: lower initial costs and great flexibility In Asian market, raw materials and labor are priced such that rental is rarely competitive. More, used exhibits are old and sometimes worn. ADVERTISING LAG: DECAY EFFECT 1000 • Advertising tries to expand consumption both by reminding and teaching news about your product. 900 800 700 • Each new exposure to advertising buids awareness and this awareness will be higher if there have been recent and multiple exposures. 600 500 400 • But repetition generates a delayed decay effect. The lagged effect of advertising on consumers equals to the fall of their interest in the given product. saturation threshold 300 200 100 100 300 500 700 900 • As an important element of marketing-mix models, decay effect in advertising causes a progressively lesser effect on demand increase. This is advertising saturation. Gross Rating Point when the typical increasing • Saturation occurs above a certain threshold level. LOGO HERE This is why it's important to maximize the effect on consumer with few but accurate messages, vehiculated by your trade show displays. Consumer Awareness

Trade show displays

shared by Marcogiannini on Oct 05
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An infographic about the trade show displays typologies and features.

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