Top 10 Ways to Optimize Your Business YouTube Channel

* NOW PLAYING * YouTube is becoming the silver screen for brand 10 exposure, with the platform generating 800 million monthly views. Brands that want to stand out on the was to endless stream of clips have to make sure their Channels can be easily discovered to BUSINESS YouTube Channel capture users' interest and keep them tuned in. ADMIT ONE B1 NO 2013 | CHANNEL SETUP AND DESIGN Set the stage for positive transactions with a sleek branded design LOGO BRAND SOCIAL ICONS COLOR BACKGROUND PROFILE INFORMATION KEYWORD TAGS ON THE PAGE A poll of 400 AMERICANS shows | NEARLY HALF SUBSCRIBE to at least one YouTube Channel 2 VIDEO CONTENT STRATEGY Use diverse videos to reach unique audiences and fill the sales funnel BRAND VIDEO SCHEDULE - PRODUCTION - DELIVERY - PROMOTION CLIENT TESTIMONIAL PRODUCT HOW-TO DEMONSTRATION ILLUSTRATIVE TREND RECAP AUDIENCE POLL ANIMATIONS 3 CALLS TO ACTION Don't breed couch potatoes: Give viewers next steps with CTAS BRAND WHERE DO I PLACE CTAS? YOUTUBE PAGE WITHIN VIDEO VIDEO DESCRIPTION 4 ANNOTATIONS Make sure your main points are clear with interactive commentary CLICK ME! ANNOTATION ADD BACKGROUND INFORMATION HIGHLIGHT CALLS TO ACTION LINK FROM IN THE VIDEO h THUMBNAILS Generate stand out thumbnails for YouTube and search engine clicks Search CLOSE UP ENTERTAINING REPRESENTATIVE Thumbnails can increase search clicks: 64% 154% among men among women h SEARCH-FRIENDLY VIDEO TAGS Show up on search screens! Optimize videos for maximum SEO Basic info Advanced Settings Title Description USE RELEVANT TAGS FROM YOUR KEYWORD STRATEGY AS WELL AS YOUTUBE'S KEYWORD TOL 7 PLAYLISTS Engage users with videos they love through topic-specific playlists BRAND Brand Products %3D Playlists Products Work Life Industry News Recaps How-to's Giving Back Testimonials PLAYLISTS INCREASE ENGAGEMENT AND TIE INTO YOUR VIDEO CONTENT STRATEGY 8 ENGAGE, ENGAGE, ENGAGE Create conversations around videos to show a brand's human side BRAND Updated o Jan. 13, 2013 The advenre continues. (BrandProducts REPLIED to a comment tm User1234 BrandProducts REPLIED to a nent m User5678 CHANNEL COMMENTS VIDEO UPDATES COMMENTS SUBSCRIPTIONS, SOCIAL AND CROSS PROMOTION Build audience touch points and loyalty among viewers Subscripe to see more! f ci)ck to Share! ck to Tweet! CHANNEL "WATCH OUR SOCIAL SUBSCRIPTION NEWEST HOW-TO!" SHARING t Share This Link Write something. The Official BrandProducts Channel andproducts BRAND Watch Our Newest How-To! I ANALYZE INSIGHTS Be a smart director-refine your strategy for maximum video results PERFORMANCEH 913 1031 views Subscribers net change ENGAGEMENT 13 Likes Disliker 5 Estimated minutes watched Videos Views Likes TOP 10 VIDEOS 1. Video 1 272 161 326 145 Video 3 95 STRATEGIZE CREATE OPTIMIZE ANALYZE PROMOTE B BRAFTON FUEL YOUR BRAND SOURCES: brafton.com youtube.com/t/press_statistics ylm.com/surveys/181982/stat93aee36b286172aa5351 econsultancy.com/us/blog/1270-how-optimising video-for-search-can double-google-traffic