Top 10 Tips for Designing a Great Leaflet

Top 10 Tips for Designing a Great Leaflet Identify your target market Assess your goals Is your leaflet going to be aimed at potential or existing customers? Which demographic are you trying to reach? Think about their age, income, gender etc. What are you trying to achieve with this leaflet? Are you promoting a product or an event? Do you want more people in your store or on your website? Grab people's attention Keep sentences short Do this by having an eye-catching image or headline. Keep headlines short and to the point. Make it your main selling point to attract potential customers. The reader should be able to assess all of the main information with just a quick glance. So make it an easy read and keep it brief to keep their attention. Use relevant images Keep your brand consistent Images can be useful to break up chunks of text. But only use them if they're relevant. They should also be high resolution images to make your leaflet look professional. Your leaflet should be consistent with your brand i.e. consistent with any other materials that you produce. This goes for the colour, language used and the overall design. Make it look Add a call to action professional FOR SALE This is the most important part of your leaflet. It's how you get your potential customers to do what you want them to do e.g. "Use this voucher in store." The leaflet represents your company so make sure it looks as good as possible, otherwise customers will be turned off. Consider hiring a professional designer. Be totally unique Include contact information This applies to the design of the leaflet and the language used. Avoid overused clichés. Make your leaflet really stand out by doing something different. Put your contact details on display. This means your phone number, email and address. You might also include a website and social media pages. all homes.ie All-in-one Leaflet Service Sources : http://www.marketingdonut.co.uk/ www.allhomes.ie http://www.pulsecreativemarketing.co.uk/