Top 10 Reasons To Offer Free Shipping to Customers
TOP 10 REASONS TO OFFER FREE SHIPPING FREE SHIPPING TO YOUR CUSTOMERS #1 IT'S THE NEW STANDARD Avoid Complaints Consumers expect free shipping and shop elsewhere when it's not available. FREE SHIPPING SHIPPING FEES: $XX.XX #2 GIVES INCENTIVE TO BUY MORE Free shipping minimums are an enticing way to increase Average Order Value. YOU'RE $10 AWAY FROM GETTING FREE SHIPPING! #3 IMPROVES CUSTOMER EXPERIENCE In 2012, customers said that free shipping was the most important factor in where they shopped FREE SHIPPING online. #4 ENCOURAGES TOP CONSUMER RATINGS & REVIEWS Your great service will be discussed on comparison shopping websites, shopping forums, and directories, rather than on scam sites. #5 STIMULATES WORD-OF-MOUTH ADVERTISING 63% of buyers say that free shipping has led them to recommend a retailer. 9# REDUCES CART ABANDONMENT Checkout 61% of consumers say they will cancel their purchase if free shipping isn't offered. Shipping Cost: $XX.XX Purchase Cancel #7 FREE RETURN SHIPPING INSTILLS CONSUMER CONFIDENCE People shop with confidence when their risks are low. #8 MAXIMIZES CUSTOMER LIFETIME VALUE (CLV) Companies that adopted free return shipping reported a 58%-357% increase in sales over two years. OVER TWO YEARS 6# ENCOURAGES CUSTOMER LOYALTY Build loyalty by giving customers points towards free shipping or offering a service similar to Amazon Prime or FreeShipping.com. #10 IMPROVES PROFITABILITY & BRANDING Offer free shipping on high-margin items or the house brand to make more money per order. CONSORTE MARKETING SOURCES http://www.journals.marketingpower.com/doi/abs/10.1509/jm.10.0419?journalCode-jmkg http://images.fedex.com/us/ecommerce/pdf/155-232-10 ACESWhitePaper.pdf http://www.ups.com/media/en/Smarter_Strategies_for_Free_Shipping.pdf http://www.comscore.com/Insights/Presentations_and_Whitepapers/2012/Online_Shopping_Customer_Experience_Study https://freeshipping.com/faq.asp?ref ft http://www.amazon.com/gp/help/customer/display.html/refafooter_shiprates?ie-UTF86nodeld= 468520 58%-357%
Top 10 Reasons To Offer Free Shipping to Customers
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