Tis the Season for Shopping

'TIS the SEASON fon SHOPPING Understand how Americans plan to spend their Holiday dollars STARTING EARLY Holiday shopping is NOT just a post-Thanksgiving event 28% of shoppers already started shopping before Halloween 62% will have started by Thanksgiving The remaining 38% will start between Thanksgiving and Christmas Day A Expected Share of Online Purchasing (%) 44% Pre-Halloween shopping 41% Pre-Thanksgiving shopping 29% Pre-Christmas shopping * 43% of shoppers expect to spend as much online as in-store Knowing the Tools This year's holiday shoppers have more tools at their disposal than ever Smantphones are for logistics Tablets ane MOBILE fon reseanch SHOPPING Used mainty fon: Uniquely equipped fon: • finding gift ideas • comparing products • reading reviews • checking prices • checking store hours • getting directions • sharing deals • scanning QR codes SOUIAL SOURCNG For Gift Ideas: 49% Talk to Friends in Person vs. 15% Use Social Media For Deals: 72% Talk to Friends in Person vs. 15% Use Social Media Overall gift spending isn't expected to differ much from last year 40% of shoppers expect to spend the same amount (with equal numbers spending more or less) Smant Spending 70% plan to buy some gifts in the $100 range For every $10,000 Almericans spend on gifts, they expect to buy... 24 gifts 2 gifts @ $1,000 e $100 9 gifts 4 gifts e $500 6 gifts e $300 @ $200 * Most shoppers will buy gifts for between 3 and 10 people this year (and women expect to spend 15% more money on them than men) Men us. Women How do men & women compare as holiday shoppers? TOP 5 GIFT PURCHASES (% who will buy) TOP 5 GIFT PURCHASES (% who will buy) 51% electronics children's toys 51% 46% entertainment entertainment 50% 34% children's toys 34% men's clothing 29% women's clothing women's clothing 49% kid's clothing 47% men's clothing 40% WHAT MOST MEN WANT WHAT MOST WOMEN WANT 41% say electronics 39% say clothing WHAT THEY ALSO WANT WHAT THEY ALSO WANT $400 clothing • entertainment board games jewelery • entertainment electronics • handbags MEDIAN BUDGET 80% of shoppers say that money is tight this year 1/3 of them are stressed out about gift giving PRESSURE'S ON! Know who will be giving and receiving the best gifts Where will the best 46% 32% SPOUSE gifts come from? PARENTS say spouse say parents 35% 25% SPOUSE KIDS If you had a $1000 to spend on one person, say spouse say kids who would it be? 65% of coworkers would be happy with a gift card (74% of spouses would not be) 2/3 of shoppers prefer giving gifts over receiving them HOLIDAY THERAPY Gift giving can be a stressful time, but shoppers find ways to make it better (even fun) 2/3 of shoppers prefer to shop alone this season 1/3 also expect to purchase a gift for themselves while shopping "Tis the season, enjoy it! Research and design by Kelton www.keltonglobal.com Source: Nationally representative online survey of 1,029 Americans 18+; Conducted in October 2012 02012 Kelton Holiday Study Email us at [email protected] • 9724 W. Washington Bivd., LA, CA 90232 • 38 W. Zist St., 2nd Floor, NY, NY I0010 P P P 'TIS the SEASON fon SHOPPING Understand how Americans plan to spend their Holiday dollars STARTING EARLY Holiday shopping is NOT just a post-Thanksgiving event 28% of shoppers already started shopping before Halloween 62% will have started by Thanksgiving The remaining 38% will start between Thanksgiving and Christmas Day A Expected Share of Online Purchasing (%) 44% Pre-Halloween shopping 41% Pre-Thanksgiving shopping 29% Pre-Christmas shopping * 43% of shoppers expect to spend as much online as in-store Knowing the Tools This year's holiday shoppers have more tools at their disposal than ever Smantphones are for logistics Tablets ane MOBILE fon reseanch SHOPPING Used mainty fon: Uniquely equipped fon: • finding gift ideas • comparing products • reading reviews • checking prices • checking store hours • getting directions • sharing deals • scanning QR codes SOUIAL SOURCNG For Gift Ideas: 49% Talk to Friends in Person vs. 15% Use Social Media For Deals: 72% Talk to Friends in Person vs. 15% Use Social Media Overall gift spending isn't expected to differ much from last year 40% of shoppers expect to spend the same amount (with equal numbers spending more or less) Smant Spending 70% plan to buy some gifts in the $100 range For every $10,000 Almericans spend on gifts, they expect to buy... 24 gifts 2 gifts @ $1,000 e $100 9 gifts 4 gifts e $500 6 gifts e $300 @ $200 * Most shoppers will buy gifts for between 3 and 10 people this year (and women expect to spend 15% more money on them than men) Men us. Women How do men & women compare as holiday shoppers? TOP 5 GIFT PURCHASES (% who will buy) TOP 5 GIFT PURCHASES (% who will buy) 51% electronics children's toys 51% 46% entertainment entertainment 50% 34% children's toys 34% men's clothing 29% women's clothing women's clothing 49% kid's clothing 47% men's clothing 40% WHAT MOST MEN WANT WHAT MOST WOMEN WANT 41% say electronics 39% say clothing WHAT THEY ALSO WANT WHAT THEY ALSO WANT $400 clothing • entertainment board games jewelery • entertainment electronics • handbags MEDIAN BUDGET 80% of shoppers say that money is tight this year 1/3 of them are stressed out about gift giving PRESSURE'S ON! Know who will be giving and receiving the best gifts Where will the best 46% 32% SPOUSE gifts come from? PARENTS say spouse say parents 35% 25% SPOUSE KIDS If you had a $1000 to spend on one person, say spouse say kids who would it be? 65% of coworkers would be happy with a gift card (74% of spouses would not be) 2/3 of shoppers prefer giving gifts over receiving them HOLIDAY THERAPY Gift giving can be a stressful time, but shoppers find ways to make it better (even fun) 2/3 of shoppers prefer to shop alone this season 1/3 also expect to purchase a gift for themselves while shopping "Tis the season, enjoy it! Research and design by Kelton www.keltonglobal.com Source: Nationally representative online survey of 1,029 Americans 18+; Conducted in October 2012 02012 Kelton Holiday Study Email us at [email protected] • 9724 W. Washington Bivd., LA, CA 90232 • 38 W. Zist St., 2nd Floor, NY, NY I0010 P P P