'Tis the Season for Hispanics

'TIS THE SEASON FOR HISPANICS SHOPPING INSIGHTS ON THE 54 MILLION HISPANICS IN THE US WHO ARE HISPANICS IN THE UNITED STATES: 17% 28 $1.5t U.S. Hispanic Population is 54 million, totaling 17% of U.S. Population Median age of U.S. Hispanics is 28, vs. 38 for non-Hispanics Hispanics will have $1.5 trillion in buying power by 2015 90% 70% 90% of Hispanics 18 and younger were born in the U.S. 70% of all U.S. Hispanics live in eight states (CA, TX, FL, NY, NJ, IL, AZ, CO) WHEN ARE HISPANICS SHOPPING: 10t THANKSGIVING DAY 11/27 BLACK FRIDAY 11/28 CYBER MONDAY 12/1 THREE KINGS DAY 1/6 60% 71% 72% 38% 71% of Hispanics are somewhat or very likely to shop on Black Friday 72% of Hispanics 60% of Hispanics are somewhat or very likely to take advantage of early Thanksgiving Day shopping are somewhat or very likely to shop online during Cyber Monday 38% of Hispanics buy gifts specifically to celebrate this holiday WHERE ARE HISPANICS SHOPPING: MOBILE vs COMPUTER 145% more visits than non-Hispanics on mobile MOBILE VISITS 87% more visits than non-Hispanics on mobile 59% 53% more visits than non-Hispanics on mobile more visits than 40% non-Hispanics more visits than non-Hispanics on mobile on mobile *macys sears GameStop Walmart >* OLD NAVY J.CREW PepDays @Cooking.com FRYS.COM KEURIG 115% 119% more visits than non-Hispanics on computers more visits than non-Hispanics on computers 137% 144% 144% more visits than non-Hispanics on computers more visits than non-Hispanics on computers more visits than non-Hispanics on computers COMPUTER VISITS WHAT ARE HISPANICS IN THE UNITED STATES BUYING: Hispanics spent an estimated U.S. Hispanics spend more than $17.6 billion $56 billion on mobile devices in 2012 in leisure travel annually Hispanics spent over The average Hispanic spends $19 billion on Home Improvement $135/year on music Products in 2012 WHY DO HISPANICS BUY: HISPANICS vs NON-HISPANICS FEED FAMILIES Hispanics cook more frequently at home 62% vs. 52% for general population 62% (vs) 52% GIFT GIVING Hispanics plan to spend 13% more on holiday gifts in 2014 than last year vs. 10% for the overall population 13% (vs 10% HOW ARE HISPANICS BUYING: EN ESPAÑOL HOLA 70% 70% of consumers are more likely to buy a product online if it's described in their native language. 82% of Latino adults say they speak Spanish. MOBILE Hispanics are 58% more likely than non-Hispanics to purchase products advertised on their phones. 58% #HAHA SOCIAL LOL 30% Hispanics are 30% more likely than non-Hispanics to say that they're likely to purchase products they see advertised on social media. ONLINE Hispanics' share of visits to Experian's Hitwise Top 500 retail websites was 21% higher than the online population in general. 21% IN GROUPS 78% Hispanics shop with company 78% of the time vs. 54% of the total population. Cacm cultural marketing Universal Ideas. Cultural Connects. www.acmconnect.com fb in SOURCES: "WHO ARE HISPANICS IN THE UNITED STATES - Sources: PEW Hisponic, Adge, Statista, US Census Laper-Negrette. "WHAT ARE HISPANICS IN THE UNITED STATES - Sources: ZPryme Research, The Stevenson Campany, NTAanine com, Nieisen. "WHERE ARE HISPANICS SHOPPING - Source: Experian, WHEN ARE HISPANICS SHOPPING - Source: ThinkNow Reseorch, ThinkNow Research. "WHY DO HISPANICS BUY - Source CPG Maters. "HOW ARE HISPANICS BUMNG - Source: Experian, Mediagrowity.com yp.com, PEW Hispank.