Tips to Reduce Shopping Cart Abandonment

TIPS TO REDUCE SHOPPING CART ABANDONMENT ABANDONMENT RATES Number of orders placed Cart Abandonment Rate Number of shopping carts created The typical shopping cart abandonment rate for online retailers varies between 60% & 80% THE USABILITY STATS OF TOP 100 GROSSING E-COMMERCE SITES Average number of checkout steps 5.08 of these sites provided guest 76% checkout (without registration) Top 23 sites out of 100 sites that gross over $1 billion/year scored 44% worse on checkout usability 50% asked for the same information twice On average, the top 100 sites violated 33% of the checkout usability guidelines think their newsletter is a 81% must-have PRIMARY REASONS FOR SHOPPING CART ABANDONMENT 28% 16% 12% Complicated checkout process Hidden Just prices browsing www 23% 13% 8% Lengthy registration process Limited payment options, security Couldn't find coupon TOP SIX WAYS TO IMPROVE CHECKOUT PROCESS 1. MAKE YOUR SITE RESPONSIVE According to the "Skava Consumer Mobile Shopping Survey" Negative user experience for mobile shoppers Difficult Tiny product images Security Complicated navigation concerns checkout process 88% 51% 46% 41% 26% 2. INCLUDE A PROGRESS-INDICATOR 3. ADD MULTIPLE PAYMENT FOR MULTI-PAGE CHECKOUTS МЕТНODS Highlight Include a variety of credit cards DISCOVER AMERICAN EXPRESS NETWORK Number besides Visa and Mastercard current the steps steps PayPal should be a definite option PayPal as it has 100 million active accounts Indicate Restrict to 404 errors 3-5 steps V Provide other alternate payment options: e.g. Google Wallet, V.me, MasterPass me by Visa MasterPass by MasterCard Show Include multiple payment options help to gain permanent customers directions 4. ALLOW CHECKOUT AS A GUEST 5. BUILD A RICH USER EXPERIENCE Shoppers hate tedious sign-up processes Offer the opportunity to register details after the purchase is complete Simple & distraction-free user interface Clearly indicate the steps of the checkout process A recent study by Econsultancy/Toluna found that 25.6% of online consumers abandoned a purchase if they were forced to register first Allow customers to modify orders with a back button Reduce the loading time of your site 6. INCLUDE TRUST FACTORS Trust Symbols- Logos, Lock lcons, SSL encrypted payment e.g. VeriSign, McAfee SECURE, TRUSTE, Paypal 3 1 Showcase product reviews and ratings Seals - Google Trusted Store, SiteLock, Trust Guard, Better Business Bureau 6 Have a solid 5 Clear-cut indication of the 4 Website version - Web 1.0 doesn't inspire trust. product prices retum-policy Conceptualized and Designed by Sources The Daily Egg MARKET Forbes FORMISIMO WIRED FORIX CONVERSION RATE OPTIMIZATION MADE EABY Baymard Institutés --- 即 : ----X