Tips for Outdoor Visuals

ATTENTION GRABBING Tips for Outdoor Visuals A recent study revealed that of all the ads made each year 3% Are Liked 89% Are Disliked Go Unnoticed There are multiple ways to catch the ATTENTION of your visitors; you can use bold, catchy, FUNNY or controversial copy or beautiful typographic design, you can have VIDEO to allow a multimedia experience, and you can use some fundamental principles of DESIGN to guide the eyes of your customers with directional cues DIRECTIONAL CUES Suggestive Explicit Abstract techniques that guide attention in a more subtle way. The use of arrows and real-world indicators familiar to our learned behavior. WHITESPACE COLOR Whitespace is an area of more or less nothing surrounding an area of importance. The purpose is to use simple special positioning to allow your Call To Action (CTA) to stand out and give your eye only one thing to focus on. SHOP NOW Color can be used to create an emotional response. Orange for example is known to generate positive feelings and as such is a great choice for the color of your CTA. ARROWS CONTRAST You can't get much more contrast than black and white. This is a fairly simple concept that applies across the color spectrum, but is most easily viewed in monochrome. As directional cues, arrows are about as subtle as a punch in the face - which is why they work so well. PATHWAYS THE SUGGESTIVE POWER OF THE EYE As humans we're all programmed to understand the purpose and use of eyes. Use photography of people or animals and have them stare directly at your CTA with either the angle of their head or their eyes. Pathways are representations of real-world way finding avenues that trigger our brain into thinking we need to follow them. ENCAPSULATION 00 Simplicity is the ultimate form of sophistication »I This is a classic technique used to hijack your visitor's eyes and create a tunnel vision effect. - Leonardo Da Vinci Sources: http://advertising.about.com/od/successstrategies/a/Do-Not-Contribute-To-The-89-0f.Ads-That-Go-Unnoticed.htm http://unbounce.com/landing-pages/designing-for-conversion-8-visual-design-techniques-to-focus-attention-on-your-landing-pages/ apple visual graphics ENationalPositions Pretitable teternt Merketing