Text Message Marketing: The New Kid On The Block
TEXT MESSAGE MARKETING The New Kid On The Block SMS produces engagement rates 6-8 TIMES HIGHER THAN EMAIL READ MESSAGE: READ 90% of consumers say they would be interested in opting into a of mobile users who participated 57% in an SMS loyalty program felt brand's SMS loyalty program. they had gained value from it. Text messages are The average person looks read on average within at his/her phone 5 SECONDS 150 TIMES/DAY SMS Marketing campaigns are opted out < 5% OF THE TIME SMS Marketing coupons are SALE 10X MORE 70% likely to be redeemed and shared than mail or newspaper of people in the US would like to receive offers on coupons. their mobile phones. THE AVERAGE CLICK THE AVERAGE PERSON THROUGH RATE (CTR) FOR URL RECEIVES MESSAGES 19% 4.2% 178 1,216 SMS messages Emails SMS/month Emails/month SOURCES SlickText.com" http://duocallcommunications.wordpress.com/2013/09/19/sms-marketing-statistics/ http://notimetoteach.com/2013/health-coaching-using-text-messages/ http://www.getmoreengagement.com/multi-channel/6-tips-for-creating-a-highly-engaging-sms-marketing-campaigns http://blog.oxygen8.com/sms-marketing-statistics/#.UvT_PVZ8NNI http://www.mycustomer.com/feature/marketing/mobile-marketing-and-metrics-matter/165542
Text Message Marketing: The New Kid On The Block
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