Team for successful content marketing

CONTENT Marketing Team Structure Tip My Business [dot] com Managing Editor Written content is the main driving force of this field. Although the visual content is gaining pace, but written content still holds strong. A managing editor is responsible for high-quality writing and consistency among the team, therefore, he/she needs to have great writing skills, amazing project- management skills, copyediting skills, good interpersonal skills and should have a passion for writing. "Just Do It" NIKE Associate Editor An associate editor is a mid-level team member that is mainly responsible for managing content. He/she would require writing some content every now and then as well; therefore, they need to have excellent writing skills. Apart from that, he/she needs to copyedit all the content, which is again a very important part of content marketing. The Associate Editor may manage multiple content projects at a time and will require coordinating with the team members. Often an Associate Editor will be asked to manage a blog which works well in promoting any business. "Think Different" Аpple Subject Matter Experts Subject Matter Experts or SMES have become an important entity in content marketing. An SME is a person who has the complete knowledge of a topic on which you may be working. An SME is usually consulted when you have exhausted the internet and you cannot find any more information on the topic. An SME is a professional who can provide all the required and missing information. "All the News That's Fit to Print" NY Times Writers II Sometimes writers are hired from outside, usually as freelancers. They are a very used option by companies and content marketing agencies as they are more profitable to the company. A company doesn't require giving the benefits and holidays it has to, to its own employees, so it is often better to use a freelance writer. There are writers within the team as well, usually working under an Associate Editor. They need to be creative and must broaden their approach while writing content. "Impossible is Nothing" Adidas Designers Content Marketing is not just restricted to written content but also visual content. For that special designers are required. They may not be the part of the Content Marketing team directly but are a big part nonetheless. They work on the designing of the content as told and planned by the internal team members. tipmybusiness.com nikolenko.hlib f aHlibNikk in/hlibnikk in