Target With Colour

TARGET with COL UR TRUST SECURITY SPEED INEXPENSIVE QUALITY DEPENDABLE BRAVERY FUN TECHNOLOGY FEAR FAVOURITE COLOUR BY GENDER LEAST FAVOURITE COLOUR BY GENDER FAVOURITE COLOUR BY AGE 1-18 19-24 25-35 36-50 51-69 70+ USE THIS CHART TO: CREATE YOUR COLOUR COMBO WHO IS YOUR I TARGET AUDIENCE? PICK A FEW OF THEIR FAVOURITE COLOURS. WHAT EMOTIONS DO S THE COLOURS CONVEY? TECHNOLOGY MALES AGED 15-16 TRUST TRUST SECURITY SECURITY DEPENDABLE BY AGE BY GENDER TECHNOLOGY CREATE MORE OPTIONS WITH SHADES & TINTS MEN PREFER SHADES (BLACK ADDED) WOMEN PREFER TINTS ( WHITE ADDED) YOU CAN ALSO: DECODE EXISTING BRANDS Orange has the strongest association with inexpensive. Blue, WIND being the most favoured hue, balances the unpopular orange. Women in their 30s - 50s favour purple which stands for bravery and dignity. Breast cancer awareness groups use tints of magenta, which is a purple hue. Blue is universally the most popular colour. It has many positive associations like trust, security, quality, dependability and technology. facebook CONCLUSION: WHY IS COLOUR IMPORTANT? OF SHOPPERS SAY THAT COLOUR IS THE 85% PRIMARY REASON FOR BUYING A PRODUCT. 15% OTHER 85% COLOUR COLOUR INCREASES BRAND RECOGNITION BY 80% 80% INCREASE IN BRAND RECOGNITION When shopping... COLOUR IS THE STRONGEST VISUAL CUE Sources: www.joehallock.com and www.kissmetrics.com Created by: TPH.ca THE PRINTINO HOUSE