Supercharge Your Inbound Marketing With Videos

SUPERCHARGE YOUR INBOUND MARKETING WITH VIDEOS VIDEOS HAVE SUPERPOWERS WELL, SORT OF. LET US EXPLAIN. OF INTERNET 100 MILLION USERS VIEW 45% LEAST ONE ONLINE VIDEO ERNET USERS WATCH ONLINE VIDEOS EACH DAY IN A MONTH OF ONLINE SHOPPERS OF EXECUTIVES 90% 75% CLAIM VIDEOS ON A VIEW WORK RETAILER'S WEBSITE RELATED VIDEOS INFLUENCE PURCHASING AT LEAST ONCE DECISIONS A WEEK OF SENIOR 59% EXECUTIVES WOULD PREFER TO WATCH A INCLUDING A VIDEO IN AN EMAIL CAN •INCREASE.CLIÇK THROUGH RATES. UP TO 300% VIDEO THAN READ TEXT WHAT MAKES VIDEOS SO POWERFUL? VIDEOS IMPROVE: 1I VISITOR EXPERIENCE BRAND PERCEPTION The average person will spend 5:29 minutes on a web page that has a video, compared to 4:46 minutes on a page without a video. Through body language, eye contact, appearance, and tone of voice you express more information about yourself through video. 3. SEARCH ENGINE OPTIMIZATION Videos are 50 times more likely to receive an organic first page ranking than traditional text pages. How to Tie a Tie - Expert Instructions - You Tube www.youtube.com/watch?v- MbXzl-IAdSc Nov. 18th, 2006 - Uploaded by How ToVideo HOW POPULAR ARE VIDEOS? You Tube Instagram Vine 3.3 MILLION MILLION YouTube reaches more 3.3 million videos are An estimated 1 million US adults ages 18-34 than any cable network. uploaded everyday. videos are uploaded everyday. Instagram videos create 2/3 more engagement than Instagram photos. 100 hours of video are Every second, five Vine videos are Tweeted. uploaded every minute. That's 36 hours of video uploaded every second! TwO-THIRDS OF THE WORLD'S MOBILE DATA TRAFFIC WILL BE VIDEO BY 2017 CREATING YOUR OWN SUPERCHARGED VIDEOS: BEST PRACTICES ŘEPURPOSE A PREVIOUSLY DEFINE YOUR AUDIENCE O GOAL SUCCESSFUL TOPIC. An optimal video will deliver a tailored message to a targeted audience. And explain it in a new way. BRAND YOUR VIDEO 4 SHORT IS SWEET 20% of people click away YOUR from a video within the first LOGO! 10 seconds if it's not engag- ing. The optimal length for a video is 60-90 seconds. 02:00 CONTENT IS KEY ÚŃCLUDE A CALL-TO-ACTION If you video is all flash and no substance, visitors will wonder, what was the point? OPTIMIZE YOUR VIDEO FOR 7 TITLE TIPS SEARCH ENGINES Write something that makes people want to watch your video and include appropriate keywords in your title to opti- mize it for search engines. Upload to multiple platforms, include the right keywords and URLS, and create the correct meta-data. ENCOURAGE SHARING AND 6. 10 GO BEYOND YOUTUBE (NCLUDE AN HTML EMBED CODE Consider other outlets, such as Instagram, Facebook, your website, or company blog. 500 Embedded video views will be added to your 'views' tally on YouTube, an important metric in Google's search algorithm. MILLION You Tube SustagrOm - Vine - facebook. www.bixamedia.com