Stop the leak

Stop the leak Don't lose your customers to online competition There are approximately 120,000 registered plumbers in the UK Google Plumbers Local monthly search volumes for 'plumbers...' 40,500 London 8,100 Manchester Glasgow 6,600 5,400 Leeds There are a staggering 823,000 searches for the keyword 'plumbers' in the UK, every month! Marketing channels available to plumbers Online: Website Content SEO PPC Email • Print: Directory advertising PR Mail outs Broadcast: TV shows Local radio/TV ads SMES that actively use the internet are growing four times faster than those that remain offline. 58% 34% of purchase decisions begin on search engines of people have searched online after seeing information on a company offline Researching products and services is the second most popular online activity among Brits with 3 out of 4 UK internet users doing so. Approx 26 million people aged 14 and older bought goods, travel or other services online at least once per month in 2010. Sources startupe.co.uk ayword tool Google (http:/i/www.plumbers-uk.com/) Real Businsss (http:/realbuainess.co.uk). GroupM, February 2011, Verdict Ressarch as cited by digitalstrategyconsuiting.com, April 2011, omce of National Statietics (ONS) as clied by eMarketer, Septamber 2010, eMarketer, Novamber 2010, TGI, June 2011 NYell 8.co.uk/plumbing-buninesa.htmi). Plumbera UK