Stairway to Brand Heaven and Hell

Stairway to
Brand Heaven & Hell

loyalty
trust
authenticity
credibility
consistency
positive interactions
negative interactions
inconsistency
inauthenticity
distrust
disloyalty Stairway to loyalty Brand Heaven & Hell trust -authenticity credibility -consistency positive interactions - negative interactions inconsistency- inauthenticity distrust- disloyalty © David // Armano darmano.typepad.com Stairway to loyalty Brand Heaven & Hell trust -authenticity credibility -consistency positive interactions - negative interactions inconsistency- inauthenticity distrust- disloyalty © David // Armano darmano.typepad.com Stairway to loyalty Brand Heaven & Hell trust -authenticity credibility -consistency positive interactions - negative interactions inconsistency- inauthenticity distrust- disloyalty © David // Armano darmano.typepad.com Stairway to loyalty Brand Heaven & Hell trust -authenticity credibility -consistency positive interactions - negative interactions inconsistency- inauthenticity distrust- disloyalty © David // Armano darmano.typepad.com Stairway to loyalty Brand Heaven & Hell trust -authenticity credibility -consistency positive interactions - negative interactions inconsistency- inauthenticity distrust- disloyalty © David // Armano darmano.typepad.com Stairway to loyalty Brand Heaven & Hell trust -authenticity credibility -consistency positive interactions - negative interactions inconsistency- inauthenticity distrust- disloyalty © David // Armano darmano.typepad.com