Transcribed
Some Simple Truths About Affiliate Marketing in Australia
dgmO SIMPLE SOME TRUTHS ABOUTAFFILIATE MARKETING TYPES OF AUStralia Affiliate Marketing used in LOYALTY/ REWARDS BIDDING PPC OTHER CONTENT COUPONS CASHBACK 80% 70% b0% 50% 40% 30% 20% 10% 0% %OF USA 100% retailers using Affiliate Marketing ИК 100% Aus 4% THE NUMBER OF AGENCIES who Would recommend affiliate is 9 3% 26% Agenay MORE AGENCIES 14% Direct DONOT use Affiliate than Direct Advertisers ONE REASON: only in 3 CEOS has a confident knowledge of affiliate marketing CAPPING BUDGET = limiting sales 63% Agencies VS restricting ROI 34% Clients CAP BUDGETS Improving your marketing ROI with affiliates is chld's play. So to learn more, contact dgm on +61 2 8569 0000 or goto blog.dgm-au.com dgm© COMPARISON ENGINES OTHER PPC BRAND
Some Simple Truths About Affiliate Marketing in Australia
shared by dgm.au on Nov 28
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The 2012 Australian Affiliate Marketing Benchmarking survey was commissioned by online performance marketing agency and affiliate network dgmAustralia and conducted by market research company edentify...
, in June 2012.
It is the first study to survey the use of affiliate marketing by media agencies and advertisers in Australia and is intended to set a benchmark for future studies to be conducted annually. The study received a total of 143 responses, with media agencies accounting for 59 respondents and direct clients 84 respondents. The results show some marked differences in the use of affiliate marketing between media agencies and direct advertisers, in both spend patterns and strategy.
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http://blog.dgm-au.com/Category
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