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From Social to Sale: What are the Specific Purchases Triggered by Social Media?

WHAT ARE THE SPECIFIC PURCHASES THAT ARE TRIGGERED BY SOCIAL MEDIA? MAJOR CATEGORIES OF SOCIAL-TO-SALE PURCHASING We asked people who had purchased an item after sharing or favoriting to categorize their latest social media-inspired purchase. Different social networks drove purchases in different product categories. PINT EREST FAC EBOOK TWITTER 24% 14% 13% FOOD DRINK ART S DESION, DIY, CRAFT, PHOTOGRAPHY 21% 5% 9% GARD ENING EotcoR 18% 8% 8% X 18% HAIR E BEAUTY, MEN'SE WOMDN'S X 17% X 22% APPARE O 6% 25% 34% TECH GELECTRONICS 14% 26% 18% OnHER For more data & infographics on how social media drives purchasing, see From Social To Sale: 8 Questions To Ask Your Customers HTTP://VISIONCRITICAL.COM/SOCIAL2SALE ยท OVISIONCRITICAL VISIONCRITICAL

From Social to Sale: What are the Specific Purchases Triggered by Social Media?

shared by visioncritical on Jul 05
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Infographic of major categories of social-to-sale purchasing: What specific purchases are triggered by social media?

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