Social Recruiting with Facebook Graph Search [INFOGRAPHIC]

Social Recruiting with Facebook Graph Search Q Find talented people Recruiting is all about people With the new Facebook Graph Search - aka "people search" - finding talented people, interesting people, and experienced people just got much more insightful, interesting, and targeted. Rolled out on January 15, Facebook Graph Search is currently in beta FOCUS: >1,000,000,000 Accessing data from monthly active users people, photos, places, as of December 2012 and interests TIP: Get started recruiting with Facebook Graph Search Optimize profiles f Unlike 47% 80% unlike a company's social media users page due to the frequency of posts connect through Facebook TIP: Optimize your profile by posting positive content that reflects your company's culture. Recruit AND get candidate recommendations New hires generated from social media 47% 41% in 16% TIP: Ask candidates for recommendations, not just if the job is right for them. Offer referral rewards Employers experience 10 to 30 times more referrer engagement from non-employees when is offered reward 30x 20x 10x Rewards Rewards Not Offered Offered TIP: When asking non-employees for a referral, always offer a reward in return. Diversity recruiting 85% of large global enterprises agree or strongly agree that diversity is crucial to fostering innovation in the workplace Brands known for hiring a diverse workforce: Johnson & Johnson AT&T Kraft Foods Procter & Gamble American Express TIP: Make a list of relevant keywords for your diversity targets to find the right match. Go beyond your network 92% of users are connected by only 4 degrees 5 or More 4 92% 3 2 1 20% 40% 60% 80% 100% TIP: Search outside your network by selecting "not my friends" under "refine this search." Recruit remotely Top countries on Facebook: France U.S. India Germany U.K. Mexico Philippines Turkey Brazil Indonesia TIP: Filter searches to find people with experience related to your country. Join new groups eFacebook use n 380 million people i TIP: Join groups and use them as a way to reach candidates. Stay active Share f Share f Share Share f Share 52% lin 5 job seekers use Facebook to help find had a contact share a job on Facebook work 14% search specifically for jobs on Facebook this percentage will rise as job seekers can more easily be found with Facebook Graph Search TIP: Make friends, experiment, and create and share content. Take advantage of the recruiting benefits of Facebook Graph Search today! Brought to you by ZAO www.zao.com Sources http://techcrunch.com/2013/01/15/facebook-announces-its-third-pillar-graph-search/ http://newsroom.fb.com/Key-Facts http://www.hreonline.com/HRE/view/story.jhtmlPid-533340167 http://mashable.com/2012/05/10/facebook-groups-3/ http://thenextweb.com/socialmedia/2012/10/08/over-half-of-american-job-seekers-use- facebook-to-help-find-work-linkedin-and-twitter-are-gaining/ http://www.huffingtonpost.com/brian-honigman/100-fascinating-social-me_b_2185281.html http://www.diversityinc.com/the-diversityinc-top-50-companies-for-diversity-2012/ http://www.americanprogress.org/issues/labor/news/2012/07/12/11900/the-top-10-economic- facts-of-diversity-in-the-workplace/ http://www.facebook.com/notes/facebook-data-team/anatomy-of-facebook/10150388519243859 http://www.socialbakers.com/facebook-statistics/ http://blog.lab42.com/like-us Zao original research Groups More than Social Recruiting with Facebook Graph Search Q Find talented people Recruiting is all about people With the new Facebook Graph Search - aka "people search" - finding talented people, interesting people, and experienced people just got much more insightful, interesting, and targeted. Rolled out on January 15, Facebook Graph Search is currently in beta FOCUS: >1,000,000,000 Accessing data from monthly active users people, photos, places, as of December 2012 and interests TIP: Get started recruiting with Facebook Graph Search Optimize profiles f Unlike 47% 80% unlike a company's social media users page due to the frequency of posts connect through Facebook TIP: Optimize your profile by posting positive content that reflects your company's culture. Recruit AND get candidate recommendations New hires generated from social media 47% 41% in 16% TIP: Ask candidates for recommendations, not just if the job is right for them. Offer referral rewards Employers experience 10 to 30 times more referrer engagement from non-employees when is offered reward 30x 20x 10x Rewards Rewards Not Offered Offered TIP: When asking non-employees for a referral, always offer a reward in return. Diversity recruiting 85% of large global enterprises agree or strongly agree that diversity is crucial to fostering innovation in the workplace Brands known for hiring a diverse workforce: Johnson & Johnson AT&T Kraft Foods Procter & Gamble American Express TIP: Make a list of relevant keywords for your diversity targets to find the right match. Go beyond your network 92% of users are connected by only 4 degrees 5 or More 4 92% 3 2 1 20% 40% 60% 80% 100% TIP: Search outside your network by selecting "not my friends" under "refine this search." Recruit remotely Top countries on Facebook: France U.S. India Germany U.K. Mexico Philippines Turkey Brazil Indonesia TIP: Filter searches to find people with experience related to your country. Join new groups eFacebook use n 380 million people i TIP: Join groups and use them as a way to reach candidates. Stay active Share f Share f Share Share f Share 52% lin 5 job seekers use Facebook to help find had a contact share a job on Facebook work 14% search specifically for jobs on Facebook this percentage will rise as job seekers can more easily be found with Facebook Graph Search TIP: Make friends, experiment, and create and share content. Take advantage of the recruiting benefits of Facebook Graph Search today! Brought to you by ZAO www.zao.com Sources http://techcrunch.com/2013/01/15/facebook-announces-its-third-pillar-graph-search/ http://newsroom.fb.com/Key-Facts http://www.hreonline.com/HRE/view/story.jhtmlPid-533340167 http://mashable.com/2012/05/10/facebook-groups-3/ http://thenextweb.com/socialmedia/2012/10/08/over-half-of-american-job-seekers-use- facebook-to-help-find-work-linkedin-and-twitter-are-gaining/ http://www.huffingtonpost.com/brian-honigman/100-fascinating-social-me_b_2185281.html http://www.diversityinc.com/the-diversityinc-top-50-companies-for-diversity-2012/ http://www.americanprogress.org/issues/labor/news/2012/07/12/11900/the-top-10-economic- facts-of-diversity-in-the-workplace/ http://www.facebook.com/notes/facebook-data-team/anatomy-of-facebook/10150388519243859 http://www.socialbakers.com/facebook-statistics/ http://blog.lab42.com/like-us Zao original research Groups More than