The Social Gifting Solution

THE SOCIAL GIFTING SOLUTION Retailers and merchants will face a multitude of disruptive technologies in 2013. Social gifting is a single solution that can effectively address them all. THE DISRUPTIVE TECHNOLOGIES SOCIAL COMMERCE MOBILE COMMERCE 100 100 0109 01110o, 7 110001 00011001 EGIFT CARD BIG DATA DIGITAL GIFT CARD GROWTH RETAILERS & MERCHANTS NEED TO: 1. Turn their existing social media marketing into measurable revenue by engaging & rewarding the loyalty of customers (fans) & putting SOCIAI COMMERCE U.S. Social Commerce is Projected to Grow From $38 Today to them to work for the brand (friend-to friend marketing). $14B by 2015. WE LIVE IN AN ERA WHERE THE MOST TRUSTED SOURCE OF CONSUMER PURCHASING INFLUENCE IS THE RECOMMENDATION OF A FRIEND, OFTEN VIA A SOCIAL NETWORK. A referred 92% 70% About customer has 74% of people trust of people try a a 16% recommendations new product of consumers rely on social higher from friends & because a family above all friend or family life-time networks to value. other forms of member guide their advertising when suggested it or purchases. making a posted it purchase online. decision. Leverage the popularity & immediacy of mobile device usage to stay connected to & MOBILE COMMERCE U.S. Mobile Commerce is Expected to Grow From $8B in 2012 to $31B by 2016. incentivize customers. Purchasing on mobile phones 74% eMarketer About $1.7 billion use their expects mobile will grow of the $110 billion phone to commerce in gift cards bought in 2012 help with 39% sales to rise shopping. a year from 2011 55.7% will go unused-a through 2016, growing from $6 billion this year to in 2013 to digital gift card in a digital wallet is easier to use & 15% of all eCommerce. $31 billion. helps reduce spillage. 3. Use BIG DATA to better understand their brand's 11000N 00011001 customers & target them with laser precision. BIG DATA Using Big Data Retailers can Increase their Operating Margins by up to 60%. Big data analytics finally allow marketers to To date social marketing ROI has been Social 39% gifting uses big data to identify, measure, & manage what is positively impacting their brand. difficult to of marketers measure in real say they can't dollars so many deliver turn their marketers have measurable attempted to data into ROI in the actionable justify spending in social by form of insight. revenue & reporting on followers & likes. new customer acquisition. |4. Benefit from the EGIFT CARD growth in digital gift cards to keep DIGITAL GIFT CARD GROWTH connected to their brand's customers & make sure they use their cards. is Expected to Grow From $3B in 2013 to Digital Gift Card Spending $12B by 2015. 60% In 2012, 21% of 46% of consumers said consumers bought at of consumers immediate delivery least one eGift card, are interested in was their reason for continuing a mobile wallet storage choosing digital cards. multi-year of eGift Cards. upward trend. Social Gifting is the first chapter in both social & mobile commerce. Retailers & merchants need innovative solutions to help them address these disruptive technology challenges. SOCIAL GIFTING IS THE SOLUTION. IMAGINE using eGifter, a gift is shared on the recipient's Facebook wall & a stream of credible friend-to-friend marketing ensues as other friends have an opportunity to contribute to the total value of the gift, making it a group gift. With social and mobile delivery options, the results are truly viral. eGifter Gift more, Get more. A web & mobile App carrying Gift Cards from YOUR BRAND, offering discounts & deals on gifts consumers give to friends, family, & even themselves. PRESENTED ENTED eGifter BY SOURCES: http://www.bazaarvoice com/social-commerce-statistics https:/lapp.crowdtap it/clents/pubilcpolls/tapped-in-in-the-last-three-months which-of-the-f/result http://www.businessnewsdaily com/2353-consumer-ad-trust html http:/blog buzzreferrais.com/2012/07/referral-marketing-stats-you-need-to.html http://vouchfor.com/vf/what-you-didnt-know-about-referral-marketing-with-statistics http://news.cnet.com/8301-1023 3-57566930-93 http://www.butalonews.com/articke/20120909/BUSINESS/120909991/100s http//www.groupgifting com/Aboutus aspx http://www forbes com/sitesimarketshara/2013/01/07s-brand-koyalty-dying-a-slow-and-painful-death http://www.cardsoom/giftcand-statiatics asp http//www.businessinsider.com/big-data-is-the-future-of-marketing-2012-7 http:/www.firstdata.com/icicimercharntservices/_imageslicic/3532-Gift-Card-Irsights-WP.paf Gift more. Get more. 2013 http://www.mckinsey.com/irsights/mgi'research'technology and innovation/big_data_the_next_frontier_for_innovation