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Social CRM and UK Business

Your customers are social Monitor social networks and respond with proactive customer service Is your business waking up? 4 out of 5 consumers will 89% of consumers verify recommendations with friends and family Online reverse their decisions after reading a negative review Online ... 4.8 million businesses in the United Kingdom Strong B2C Platform Twitter can help you engage with customers and promote your brand. 34 million 33 million 11 million 23% of businesses use their marketing teams to manage social media B2C platform Facebook offers a strong platform for advertising and business presence with a large leaning towards B2C engagement 29% have a dedicated social media "champion" 28% of businesses say their social activity is just "experimenting" Strong B2B platform Linkedin is a platform that has been embraced by business and I offers a strong B2B platform By extending your view of what CRM actually is, a Social CRM strategy could benefit your business in multiple areas Customer centric Behavioral Community engagement Marketing Sales Customer Service Provide valued content engage with customers Monitor competitors Identify prospects Engage with prospects Engage with influencer's Social advertising Monitor networks and listen Direct customer interaction Respond quickly to feedback Quality service has social reach 9% of businesses are actively using social listening tools, that leaves a lot of room for you! Proportionally, more of the UK population use Facebook than in the US with just under 53% of us having an account. An example of how Social CRM can benefit your customer service team demonstrating that it is not just a sales and marketing tool A customer posts a negative comment regarding your business Social monitoring tools detect that comment and flag it back to the customer service team The customer service team respond directly on the social network, resolving the customers complaint The chances of retaining that customer are increased and the public response has social reach and PR value Social Customer Relationship management and UK businessproduced by www.wattle-social.com

Social CRM and UK Business

shared by wattle on Jan 18
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A breakdown of why UK businesses should be looking at and investing in social CRM systems.

Publisher

Wattle Social

Category

Business
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