Social Advertising Reaching New Heights

As social networks continue to pick up steam, more and SOCIAL ADVERTISING REACHING more companies are seeking new avenues to get more eyeballs on their advertisements. The truth is that when NEW HEIGHTS people are browsing through their social streams they pay little attention to ads placed on sidebars and banners at the top of the page. But the game is changing as social sites are expected to begin placing ads directly in the stream, making sure that viewers don't skip over them. Thanks to a survey conducted by Pivot between May 18th and May 26th, 2011, we get an insiders look at what companies think of social advertising, how they are utilizing it, and how well they say it's working. VALUE & INVOLVEMENT In general, a majority of companies are currently conducting social 0: Regardless of your level of satisfaction with past efforts, how valuable will the benefits of social advertising be to your company over the next two years? advertising, are satisfied with their social advertising, and are saying that it will be valuable for their business. 0: Are you currently conducting social advertising? R50 are involved in social advertising either currently or in next twelve months. 67 Yes, we are currently conducting social advertising 67% 32% 8% 60% 18% No, but plan to implement social advertising in the next twelve months. Valuable Somewhat Valuable No, and have no plans to do so within the next 15 twelve months. 15% Very Valuable 0: Please rate your satisfaction with the social advertising FACEBOOK: THE BEHEMOTH SITE STILL DOMINATES you've done to date. 0: In which social platforms have you deployed a social advertising campaign? 11% very Satisfied 43% Satisfied Facebook 3 78% Twitter YouTube Linkedin 44% 45% Somewhat Satisfied 1% Not Satisfied Foursquare % MySpace 76 Meebo 4% Zynga 2% Gowalla Mylife Tagged 0: Whether or not you've placed paid social advertising SOCIAL STRENGTH programs on the following platforms, how would you rate their paid program offerings? Companies are very positive when it comes to the strength of social advertising. Agree Strongly Agree 45% Good Social Advertising is gaining momentum. 37% 54% You Tube 36% Don't Know/ Does Not Apply Integrated properly, it can enhance our investments in other forms of marketing 39% 51% E 33% Don't Know/ Does Not Apply It provides us more information about prospects and customers than other forms of marketing. 35% 37% in 38% Don't Know/ Does Not Apply We are shifting budgets from other forms of advertising to social advertising. 32% 34% 53% Don't Know/ Does Not Apply The dynamic nature of social advertising is starting to make other forms of marketing seem stagnant & antiquated 16% 34% Social advertising can deliver greater ROI than other forms of marketing 68% Don't Know/ Does Not Apply 20% 23% SOCIAL OBJECTIVES Businesses are using social advertising for a plethora of purposes 0: What are your objectives for your social advertising? Shift sentiment 4% 19% 17% Generate video views 9% Generate leads / build database Gain feedback and intelligence 9% 13% Sell products Support product introductions or other announcements 9% Drive traffic to an online destination 12% Increase size of community (friends fans, followers) 11% Engage existing customers 12% Build brand awareness MEASUREMENT IS KEY Without the ability to measure success, companies will have no idea how strongly or poorly their campaigns are performing. Here are the measurement tools that are being used: 63% Social media analytics: 0 Hootsuite, Sysomos, Datasift, Xinureturns, PostRank, Social Too 27% Influencer / Advocacy Platforms: Zuberance, Klout, Peerindex, Traackr 43% Link Tracking Tools: Bit.ly, PostRank 16% Advertising Analytics: Tynt, Aggregate Knowledge, Scout Analytics, Quantivo, Turn 40% Monitoring Platforms: 16% We do not yet measure social advertising effectiveness Radian 6, Lithium/Scoutlabs, Spiral 16 30% Web Analytics: 16% Don't know / need not apply Tube Mogul, Visible Measures, Tremor, Scan Scout These figures reveal that social advertising is a marketing powerhouse and is being successfully utilized by businesses. Remember, it's never to late to hop on board. Flowtown. Source: pivotcon.com As social networks continue to pick up steam, more and SOCIAL ADVERTISING REACHING more companies are seeking new avenues to get more eyeballs on their advertisements. The truth is that when NEW HEIGHTS people are browsing through their social streams they pay little attention to ads placed on sidebars and banners at the top of the page. But the game is changing as social sites are expected to begin placing ads directly in the stream, making sure that viewers don't skip over them. Thanks to a survey conducted by Pivot between May 18th and May 26th, 2011, we get an insiders look at what companies think of social advertising, how they are utilizing it, and how well they say it's working. VALUE & INVOLVEMENT In general, a majority of companies are currently conducting social 0: Regardless of your level of satisfaction with past efforts, how valuable will the benefits of social advertising be to your company over the next two years? advertising, are satisfied with their social advertising, and are saying that it will be valuable for their business. 0: Are you currently conducting social advertising? R50 are involved in social advertising either currently or in next twelve months. 67 Yes, we are currently conducting social advertising 67% 32% 8% 60% 18% No, but plan to implement social advertising in the next twelve months. Valuable Somewhat Valuable No, and have no plans to do so within the next 15 twelve months. 15% Very Valuable 0: Please rate your satisfaction with the social advertising FACEBOOK: THE BEHEMOTH SITE STILL DOMINATES you've done to date. 0: In which social platforms have you deployed a social advertising campaign? 11% very Satisfied 43% Satisfied Facebook 3 78% Twitter YouTube Linkedin 44% 45% Somewhat Satisfied 1% Not Satisfied Foursquare % MySpace 76 Meebo 4% Zynga 2% Gowalla Mylife Tagged 0: Whether or not you've placed paid social advertising SOCIAL STRENGTH programs on the following platforms, how would you rate their paid program offerings? Companies are very positive when it comes to the strength of social advertising. Agree Strongly Agree 45% Good Social Advertising is gaining momentum. 37% 54% You Tube 36% Don't Know/ Does Not Apply Integrated properly, it can enhance our investments in other forms of marketing 39% 51% E 33% Don't Know/ Does Not Apply It provides us more information about prospects and customers than other forms of marketing. 35% 37% in 38% Don't Know/ Does Not Apply We are shifting budgets from other forms of advertising to social advertising. 32% 34% 53% Don't Know/ Does Not Apply The dynamic nature of social advertising is starting to make other forms of marketing seem stagnant & antiquated 16% 34% Social advertising can deliver greater ROI than other forms of marketing 68% Don't Know/ Does Not Apply 20% 23% SOCIAL OBJECTIVES Businesses are using social advertising for a plethora of purposes 0: What are your objectives for your social advertising? Shift sentiment 4% 19% 17% Generate video views 9% Generate leads / build database Gain feedback and intelligence 9% 13% Sell products Support product introductions or other announcements 9% Drive traffic to an online destination 12% Increase size of community (friends fans, followers) 11% Engage existing customers 12% Build brand awareness MEASUREMENT IS KEY Without the ability to measure success, companies will have no idea how strongly or poorly their campaigns are performing. Here are the measurement tools that are being used: 63% Social media analytics: 0 Hootsuite, Sysomos, Datasift, Xinureturns, PostRank, Social Too 27% Influencer / Advocacy Platforms: Zuberance, Klout, Peerindex, Traackr 43% Link Tracking Tools: Bit.ly, PostRank 16% Advertising Analytics: Tynt, Aggregate Knowledge, Scout Analytics, Quantivo, Turn 40% Monitoring Platforms: 16% We do not yet measure social advertising effectiveness Radian 6, Lithium/Scoutlabs, Spiral 16 30% Web Analytics: 16% Don't know / need not apply Tube Mogul, Visible Measures, Tremor, Scan Scout These figures reveal that social advertising is a marketing powerhouse and is being successfully utilized by businesses. Remember, it's never to late to hop on board. Flowtown. Source: pivotcon.com As social networks continue to pick up steam, more and SOCIAL ADVERTISING REACHING more companies are seeking new avenues to get more eyeballs on their advertisements. The truth is that when NEW HEIGHTS people are browsing through their social streams they pay little attention to ads placed on sidebars and banners at the top of the page. But the game is changing as social sites are expected to begin placing ads directly in the stream, making sure that viewers don't skip over them. Thanks to a survey conducted by Pivot between May 18th and May 26th, 2011, we get an insiders look at what companies think of social advertising, how they are utilizing it, and how well they say it's working. VALUE & INVOLVEMENT In general, a majority of companies are currently conducting social 0: Regardless of your level of satisfaction with past efforts, how valuable will the benefits of social advertising be to your company over the next two years? advertising, are satisfied with their social advertising, and are saying that it will be valuable for their business. 0: Are you currently conducting social advertising? R50 are involved in social advertising either currently or in next twelve months. 67 Yes, we are currently conducting social advertising 67% 32% 8% 60% 18% No, but plan to implement social advertising in the next twelve months. Valuable Somewhat Valuable No, and have no plans to do so within the next 15 twelve months. 15% Very Valuable 0: Please rate your satisfaction with the social advertising FACEBOOK: THE BEHEMOTH SITE STILL DOMINATES you've done to date. 0: In which social platforms have you deployed a social advertising campaign? 11% very Satisfied 43% Satisfied Facebook 3 78% Twitter YouTube Linkedin 44% 45% Somewhat Satisfied 1% Not Satisfied Foursquare % MySpace 76 Meebo 4% Zynga 2% Gowalla Mylife Tagged 0: Whether or not you've placed paid social advertising SOCIAL STRENGTH programs on the following platforms, how would you rate their paid program offerings? Companies are very positive when it comes to the strength of social advertising. Agree Strongly Agree 45% Good Social Advertising is gaining momentum. 37% 54% You Tube 36% Don't Know/ Does Not Apply Integrated properly, it can enhance our investments in other forms of marketing 39% 51% E 33% Don't Know/ Does Not Apply It provides us more information about prospects and customers than other forms of marketing. 35% 37% in 38% Don't Know/ Does Not Apply We are shifting budgets from other forms of advertising to social advertising. 32% 34% 53% Don't Know/ Does Not Apply The dynamic nature of social advertising is starting to make other forms of marketing seem stagnant & antiquated 16% 34% Social advertising can deliver greater ROI than other forms of marketing 68% Don't Know/ Does Not Apply 20% 23% SOCIAL OBJECTIVES Businesses are using social advertising for a plethora of purposes 0: What are your objectives for your social advertising? Shift sentiment 4% 19% 17% Generate video views 9% Generate leads / build database Gain feedback and intelligence 9% 13% Sell products Support product introductions or other announcements 9% Drive traffic to an online destination 12% Increase size of community (friends fans, followers) 11% Engage existing customers 12% Build brand awareness MEASUREMENT IS KEY Without the ability to measure success, companies will have no idea how strongly or poorly their campaigns are performing. Here are the measurement tools that are being used: 63% Social media analytics: 0 Hootsuite, Sysomos, Datasift, Xinureturns, PostRank, Social Too 27% Influencer / Advocacy Platforms: Zuberance, Klout, Peerindex, Traackr 43% Link Tracking Tools: Bit.ly, PostRank 16% Advertising Analytics: Tynt, Aggregate Knowledge, Scout Analytics, Quantivo, Turn 40% Monitoring Platforms: 16% We do not yet measure social advertising effectiveness Radian 6, Lithium/Scoutlabs, Spiral 16 30% Web Analytics: 16% Don't know / need not apply Tube Mogul, Visible Measures, Tremor, Scan Scout These figures reveal that social advertising is a marketing powerhouse and is being successfully utilized by businesses. Remember, it's never to late to hop on board. Flowtown. Source: pivotcon.com As social networks continue to pick up steam, more and SOCIAL ADVERTISING REACHING more companies are seeking new avenues to get more eyeballs on their advertisements. The truth is that when NEW HEIGHTS people are browsing through their social streams they pay little attention to ads placed on sidebars and banners at the top of the page. But the game is changing as social sites are expected to begin placing ads directly in the stream, making sure that viewers don't skip over them. Thanks to a survey conducted by Pivot between May 18th and May 26th, 2011, we get an insiders look at what companies think of social advertising, how they are utilizing it, and how well they say it's working. VALUE & INVOLVEMENT In general, a majority of companies are currently conducting social 0: Regardless of your level of satisfaction with past efforts, how valuable will the benefits of social advertising be to your company over the next two years? advertising, are satisfied with their social advertising, and are saying that it will be valuable for their business. 0: Are you currently conducting social advertising? R50 are involved in social advertising either currently or in next twelve months. 67 Yes, we are currently conducting social advertising 67% 32% 8% 60% 18% No, but plan to implement social advertising in the next twelve months. Valuable Somewhat Valuable No, and have no plans to do so within the next 15 twelve months. 15% Very Valuable 0: Please rate your satisfaction with the social advertising FACEBOOK: THE BEHEMOTH SITE STILL DOMINATES you've done to date. 0: In which social platforms have you deployed a social advertising campaign? 11% very Satisfied 43% Satisfied Facebook 3 78% Twitter YouTube Linkedin 44% 45% Somewhat Satisfied 1% Not Satisfied Foursquare % MySpace 76 Meebo 4% Zynga 2% Gowalla Mylife Tagged 0: Whether or not you've placed paid social advertising SOCIAL STRENGTH programs on the following platforms, how would you rate their paid program offerings? Companies are very positive when it comes to the strength of social advertising. Agree Strongly Agree 45% Good Social Advertising is gaining momentum. 37% 54% You Tube 36% Don't Know/ Does Not Apply Integrated properly, it can enhance our investments in other forms of marketing 39% 51% E 33% Don't Know/ Does Not Apply It provides us more information about prospects and customers than other forms of marketing. 35% 37% in 38% Don't Know/ Does Not Apply We are shifting budgets from other forms of advertising to social advertising. 32% 34% 53% Don't Know/ Does Not Apply The dynamic nature of social advertising is starting to make other forms of marketing seem stagnant & antiquated 16% 34% Social advertising can deliver greater ROI than other forms of marketing 68% Don't Know/ Does Not Apply 20% 23% SOCIAL OBJECTIVES Businesses are using social advertising for a plethora of purposes 0: What are your objectives for your social advertising? Shift sentiment 4% 19% 17% Generate video views 9% Generate leads / build database Gain feedback and intelligence 9% 13% Sell products Support product introductions or other announcements 9% Drive traffic to an online destination 12% Increase size of community (friends fans, followers) 11% Engage existing customers 12% Build brand awareness MEASUREMENT IS KEY Without the ability to measure success, companies will have no idea how strongly or poorly their campaigns are performing. Here are the measurement tools that are being used: 63% Social media analytics: 0 Hootsuite, Sysomos, Datasift, Xinureturns, PostRank, Social Too 27% Influencer / Advocacy Platforms: Zuberance, Klout, Peerindex, Traackr 43% Link Tracking Tools: Bit.ly, PostRank 16% Advertising Analytics: Tynt, Aggregate Knowledge, Scout Analytics, Quantivo, Turn 40% Monitoring Platforms: 16% We do not yet measure social advertising effectiveness Radian 6, Lithium/Scoutlabs, Spiral 16 30% Web Analytics: 16% Don't know / need not apply Tube Mogul, Visible Measures, Tremor, Scan Scout These figures reveal that social advertising is a marketing powerhouse and is being successfully utilized by businesses. Remember, it's never to late to hop on board. Flowtown. Source: pivotcon.com As social networks continue to pick up steam, more and SOCIAL ADVERTISING REACHING more companies are seeking new avenues to get more eyeballs on their advertisements. The truth is that when NEW HEIGHTS people are browsing through their social streams they pay little attention to ads placed on sidebars and banners at the top of the page. But the game is changing as social sites are expected to begin placing ads directly in the stream, making sure that viewers don't skip over them. Thanks to a survey conducted by Pivot between May 18th and May 26th, 2011, we get an insiders look at what companies think of social advertising, how they are utilizing it, and how well they say it's working. VALUE & INVOLVEMENT In general, a majority of companies are currently conducting social 0: Regardless of your level of satisfaction with past efforts, how valuable will the benefits of social advertising be to your company over the next two years? advertising, are satisfied with their social advertising, and are saying that it will be valuable for their business. 0: Are you currently conducting social advertising? R50 are involved in social advertising either currently or in next twelve months. 67 Yes, we are currently conducting social advertising 67% 32% 8% 60% 18% No, but plan to implement social advertising in the next twelve months. Valuable Somewhat Valuable No, and have no plans to do so within the next 15 twelve months. 15% Very Valuable 0: Please rate your satisfaction with the social advertising FACEBOOK: THE BEHEMOTH SITE STILL DOMINATES you've done to date. 0: In which social platforms have you deployed a social advertising campaign? 11% very Satisfied 43% Satisfied Facebook 3 78% Twitter YouTube Linkedin 44% 45% Somewhat Satisfied 1% Not Satisfied Foursquare % MySpace 76 Meebo 4% Zynga 2% Gowalla Mylife Tagged 0: Whether or not you've placed paid social advertising SOCIAL STRENGTH programs on the following platforms, how would you rate their paid program offerings? Companies are very positive when it comes to the strength of social advertising. Agree Strongly Agree 45% Good Social Advertising is gaining momentum. 37% 54% You Tube 36% Don't Know/ Does Not Apply Integrated properly, it can enhance our investments in other forms of marketing 39% 51% E 33% Don't Know/ Does Not Apply It provides us more information about prospects and customers than other forms of marketing. 35% 37% in 38% Don't Know/ Does Not Apply We are shifting budgets from other forms of advertising to social advertising. 32% 34% 53% Don't Know/ Does Not Apply The dynamic nature of social advertising is starting to make other forms of marketing seem stagnant & antiquated 16% 34% Social advertising can deliver greater ROI than other forms of marketing 68% Don't Know/ Does Not Apply 20% 23% SOCIAL OBJECTIVES Businesses are using social advertising for a plethora of purposes 0: What are your objectives for your social advertising? Shift sentiment 4% 19% 17% Generate video views 9% Generate leads / build database Gain feedback and intelligence 9% 13% Sell products Support product introductions or other announcements 9% Drive traffic to an online destination 12% Increase size of community (friends fans, followers) 11% Engage existing customers 12% Build brand awareness MEASUREMENT IS KEY Without the ability to measure success, companies will have no idea how strongly or poorly their campaigns are performing. Here are the measurement tools that are being used: 63% Social media analytics: 0 Hootsuite, Sysomos, Datasift, Xinureturns, PostRank, Social Too 27% Influencer / Advocacy Platforms: Zuberance, Klout, Peerindex, Traackr 43% Link Tracking Tools: Bit.ly, PostRank 16% Advertising Analytics: Tynt, Aggregate Knowledge, Scout Analytics, Quantivo, Turn 40% Monitoring Platforms: 16% We do not yet measure social advertising effectiveness Radian 6, Lithium/Scoutlabs, Spiral 16 30% Web Analytics: 16% Don't know / need not apply Tube Mogul, Visible Measures, Tremor, Scan Scout These figures reveal that social advertising is a marketing powerhouse and is being successfully utilized by businesses. Remember, it's never to late to hop on board. Flowtown. Source: pivotcon.com As social networks continue to pick up steam, more and SOCIAL ADVERTISING REACHING more companies are seeking new avenues to get more eyeballs on their advertisements. The truth is that when NEW HEIGHTS people are browsing through their social streams they pay little attention to ads placed on sidebars and banners at the top of the page. But the game is changing as social sites are expected to begin placing ads directly in the stream, making sure that viewers don't skip over them. Thanks to a survey conducted by Pivot between May 18th and May 26th, 2011, we get an insiders look at what companies think of social advertising, how they are utilizing it, and how well they say it's working. VALUE & INVOLVEMENT In general, a majority of companies are currently conducting social 0: Regardless of your level of satisfaction with past efforts, how valuable will the benefits of social advertising be to your company over the next two years? advertising, are satisfied with their social advertising, and are saying that it will be valuable for their business. 0: Are you currently conducting social advertising? R50 are involved in social advertising either currently or in next twelve months. 67 Yes, we are currently conducting social advertising 67% 32% 8% 60% 18% No, but plan to implement social advertising in the next twelve months. Valuable Somewhat Valuable No, and have no plans to do so within the next 15 twelve months. 15% Very Valuable 0: Please rate your satisfaction with the social advertising FACEBOOK: THE BEHEMOTH SITE STILL DOMINATES you've done to date. 0: In which social platforms have you deployed a social advertising campaign? 11% very Satisfied 43% Satisfied Facebook 3 78% Twitter YouTube Linkedin 44% 45% Somewhat Satisfied 1% Not Satisfied Foursquare % MySpace 76 Meebo 4% Zynga 2% Gowalla Mylife Tagged 0: Whether or not you've placed paid social advertising SOCIAL STRENGTH programs on the following platforms, how would you rate their paid program offerings? Companies are very positive when it comes to the strength of social advertising. Agree Strongly Agree 45% Good Social Advertising is gaining momentum. 37% 54% You Tube 36% Don't Know/ Does Not Apply Integrated properly, it can enhance our investments in other forms of marketing 39% 51% E 33% Don't Know/ Does Not Apply It provides us more information about prospects and customers than other forms of marketing. 35% 37% in 38% Don't Know/ Does Not Apply We are shifting budgets from other forms of advertising to social advertising. 32% 34% 53% Don't Know/ Does Not Apply The dynamic nature of social advertising is starting to make other forms of marketing seem stagnant & antiquated 16% 34% Social advertising can deliver greater ROI than other forms of marketing 68% Don't Know/ Does Not Apply 20% 23% SOCIAL OBJECTIVES Businesses are using social advertising for a plethora of purposes 0: What are your objectives for your social advertising? Shift sentiment 4% 19% 17% Generate video views 9% Generate leads / build database Gain feedback and intelligence 9% 13% Sell products Support product introductions or other announcements 9% Drive traffic to an online destination 12% Increase size of community (friends fans, followers) 11% Engage existing customers 12% Build brand awareness MEASUREMENT IS KEY Without the ability to measure success, companies will have no idea how strongly or poorly their campaigns are performing. Here are the measurement tools that are being used: 63% Social media analytics: 0 Hootsuite, Sysomos, Datasift, Xinureturns, PostRank, Social Too 27% Influencer / Advocacy Platforms: Zuberance, Klout, Peerindex, Traackr 43% Link Tracking Tools: Bit.ly, PostRank 16% Advertising Analytics: Tynt, Aggregate Knowledge, Scout Analytics, Quantivo, Turn 40% Monitoring Platforms: 16% We do not yet measure social advertising effectiveness Radian 6, Lithium/Scoutlabs, Spiral 16 30% Web Analytics: 16% Don't know / need not apply Tube Mogul, Visible Measures, Tremor, Scan Scout These figures reveal that social advertising is a marketing powerhouse and is being successfully utilized by businesses. Remember, it's never to late to hop on board. Flowtown. Source: pivotcon.com As social networks continue to pick up steam, more and SOCIAL ADVERTISING REACHING more companies are seeking new avenues to get more eyeballs on their advertisements. The truth is that when NEW HEIGHTS people are browsing through their social streams they pay little attention to ads placed on sidebars and banners at the top of the page. But the game is changing as social sites are expected to begin placing ads directly in the stream, making sure that viewers don't skip over them. Thanks to a survey conducted by Pivot between May 18th and May 26th, 2011, we get an insiders look at what companies think of social advertising, how they are utilizing it, and how well they say it's working. VALUE & INVOLVEMENT In general, a majority of companies are currently conducting social 0: Regardless of your level of satisfaction with past efforts, how valuable will the benefits of social advertising be to your company over the next two years? advertising, are satisfied with their social advertising, and are saying that it will be valuable for their business. 0: Are you currently conducting social advertising? R50 are involved in social advertising either currently or in next twelve months. 67 Yes, we are currently conducting social advertising 67% 32% 8% 60% 18% No, but plan to implement social advertising in the next twelve months. Valuable Somewhat Valuable No, and have no plans to do so within the next 15 twelve months. 15% Very Valuable 0: Please rate your satisfaction with the social advertising FACEBOOK: THE BEHEMOTH SITE STILL DOMINATES you've done to date. 0: In which social platforms have you deployed a social advertising campaign? 11% very Satisfied 43% Satisfied Facebook 3 78% Twitter YouTube Linkedin 44% 45% Somewhat Satisfied 1% Not Satisfied Foursquare % MySpace 76 Meebo 4% Zynga 2% Gowalla Mylife Tagged 0: Whether or not you've placed paid social advertising SOCIAL STRENGTH programs on the following platforms, how would you rate their paid program offerings? Companies are very positive when it comes to the strength of social advertising. Agree Strongly Agree 45% Good Social Advertising is gaining momentum. 37% 54% You Tube 36% Don't Know/ Does Not Apply Integrated properly, it can enhance our investments in other forms of marketing 39% 51% E 33% Don't Know/ Does Not Apply It provides us more information about prospects and customers than other forms of marketing. 35% 37% in 38% Don't Know/ Does Not Apply We are shifting budgets from other forms of advertising to social advertising. 32% 34% 53% Don't Know/ Does Not Apply The dynamic nature of social advertising is starting to make other forms of marketing seem stagnant & antiquated 16% 34% Social advertising can deliver greater ROI than other forms of marketing 68% Don't Know/ Does Not Apply 20% 23% SOCIAL OBJECTIVES Businesses are using social advertising for a plethora of purposes 0: What are your objectives for your social advertising? Shift sentiment 4% 19% 17% Generate video views 9% Generate leads / build database Gain feedback and intelligence 9% 13% Sell products Support product introductions or other announcements 9% Drive traffic to an online destination 12% Increase size of community (friends fans, followers) 11% Engage existing customers 12% Build brand awareness MEASUREMENT IS KEY Without the ability to measure success, companies will have no idea how strongly or poorly their campaigns are performing. Here are the measurement tools that are being used: 63% Social media analytics: 0 Hootsuite, Sysomos, Datasift, Xinureturns, PostRank, Social Too 27% Influencer / Advocacy Platforms: Zuberance, Klout, Peerindex, Traackr 43% Link Tracking Tools: Bit.ly, PostRank 16% Advertising Analytics: Tynt, Aggregate Knowledge, Scout Analytics, Quantivo, Turn 40% Monitoring Platforms: 16% We do not yet measure social advertising effectiveness Radian 6, Lithium/Scoutlabs, Spiral 16 30% Web Analytics: 16% Don't know / need not apply Tube Mogul, Visible Measures, Tremor, Scan Scout These figures reveal that social advertising is a marketing powerhouse and is being successfully utilized by businesses. Remember, it's never to late to hop on board. Flowtown. Source: pivotcon.com